Rebuilt the event pipeline to pass value-based conversion events to Meta and Google, breaking through a spend plateau and scaling 2.8x at stable CPA.

Built an outbound-inbound flywheel where LinkedIn engagement fed inbound conversion, Google Search captured demand, and Meta retargeted content engagers, increasing demo requests by 58%.

Built an offline conversion pipeline feeding site visits and deposits back to Google Ads and Meta, revealing that true ROAS was 3.2x higher than what ad platforms reported.

Ran a structured Meta creative experimentation program using a modular DCT framework, creative fatigue detection, and systematic hook testing that reduced CAC by 34%.

Consolidated a cannibalizing Google Ads structure from 47 campaigns to 12, eliminating audience overlap and keyword conflicts to unlock 45% more conversions at 22% lower CPA.

Built cold email infrastructure from scratch: domain warming, deliverability optimization, sequence design, and systematic experimentation that lifted reply rates from 2% to 11%, supported by Reddit Ads and Google Search.

Built an ABM program layering Google Search Ads, Meta retargeting, and LinkedIn firmographic targeting with intent signals to reduce cost per qualified meeting by 41%.

Implemented MoEngage for a UAE consumer app: implementation tracker, integration setup, and engagement automation configuration for push, email, and in-app messaging.

Implemented GTM DataLayer tracking across 16 screens for a UAE consumer platform, creating the event foundation for analytics, remarketing, and conversion tracking.

Implemented an integrated Appsflyer + Clevertap stack, connecting mobile attribution with engagement and retention tracking in a unified system.

Delivered full Adjust implementation plans and onboarding for mobile attribution, giving a UAE consumer app accurate source-level acquisition data for the first time.

Conducted a timestamp-level WhatsApp Business Account flow audit, identifying 61 critical issues with 78% being flow blockers, and delivered technology-specific fix recommendations.

Ran a visual experimentation program across key product screens of a UAE SuperApp, testing UI layouts, CTA placements, and onboarding flow variations to drive measurable conversion lifts.

Implemented offline conversion tracking that fed phone and WhatsApp-originated bookings back into ad platforms, delivering a 113% improvement in measurable ROAS.

Built a conversion-focused landing page and lead generation system from scratch using research-backed design, delivering 374% more engaged sessions, 182% more qualified leads, and 98% lower cost per lead.

Designed an events taxonomy covering 43 key events across 8 business lines for a UAE SuperApp, creating the measurement foundation for cross-vertical analytics and CRM targeting.

Designed and executed a B2B digital lead generation program for an AI product, generating a steady pipeline of qualified leads through targeted campaigns and optimized landing pages.

Built WhatsApp campaign automation by chaining 3 APIs, improving enquiry rates by 31% for a UAE B2C experiences platform.

Conducted a comprehensive UI/UX teardown of a consumer app that had cleared UAT, finding 30 issues including go-live blockers, confusing UI, and missed growth opportunities.

Designed complete user journey maps covering 4 critical stages: Install to 1st Order, 1st to 2nd Order, Habit Building, and Substitution Flow, with detailed decision trees at every touchpoint.

Designed a full Translation Feature PRD for an Arabic speech recognition platform: user flows, monetization path, dialect handling, and integration architecture across web and API.

Built a quality assessment framework for Arabic speech recognition content across 4 evaluation criteria with structured scoring and detailed creation and order flows.

Conducted on-ground research across labor and remittance corridors: 100+ migrant intercepts across 4-5 nationalities, capturing EMI comfort zones, trust anchors, and product expectations.

Applied data science to experimentation by testing language-based targeting for an AI SaaS product. Hindi localization drove 4x conversion rates vs. English for specific user segments.

Optimized the entire acquisition funnel from awareness to conversion for an Egyptian marketplace, restructuring campaign architecture and funnel stages for maximum throughput.

Rebuilt the data warehouse from the ground up: 57 tables across 8 categories, giving the analytics team a single source of truth for growth decisions.

Designed conversion-optimized wireframes for a Greek B2B payments platform, identifying 18 key experiments for month one, delivering 6 modular components and 2 wireframe variants with zero back-and-forths.

Delivered a full website redesign and revamp on Webflow at short notice, from stakeholder interviews through moodboards and wireframes to development, including an immersive homepage banner with particle animation.

Conducted foundational user research for a next-gen student loan platform, mapping 6 high-fidelity personas, achieving 87% clarity gain in trust drivers, and delivering 40+ prioritized product recommendations.

Built a micro-cohorting framework for promo optimization that improved promotional spend efficiency by 47% for a South African travel marketplace.

Built a pre-build user research framework using Jobs-to-Be-Done validation that delivered 9 product insights, 28% faster design decisions, 3x validated concept confidence, and 42% reduction in scope creep.

Designed a B2B growth engine for a bilingual Arabic-English AI voice agent: 5 target verticals, 3 monetization layers, 6 commercial filters for pilot sequencing, and a 90-day roadmap from pilot to revenue.

Designed a 4-phase GTM strategy for a 3-sided marketplace (Mothers, Merchants, Partners) covering growth infrastructure, product roadmap, monetization, performance marketing, and loyalty management.

Built a performance marketing experimentation program and zero-cost lead pipeline automation for a Greek B2B POS platform, achieving 42% signup rates and 16% weekly MQL growth.

Built a CRO framework for signup and booking flows that improved signup rates by 19% and booking completion by 11% for a UAE on-demand services marketplace.

Designed a B2B lead generation strategy for an instant loan product, mapping 1,344 companies, identifying 69 Wave 1 targets, and building a multi-layered scoring model with 6 criteria and 3 key personas.

Built a full-stack growth engine across 7 workstreams for the UAE's largest events and experiences marketplace, turning a negative contribution margin into sustainable, profitable growth.

Designed corridor-native lending models for UAE-India migrants across vehicle financing and housing credit, navigating regulatory, KYC, and FX-linked barriers that reject 90%+ of applicants.

Conducted a comprehensive CRM teardown uncovering 21 critical issues and built a 150+ event taxonomy to give a fast-growing Kuwaiti fashion platform the measurement and lifecycle infrastructure to scale.

Mapped 141 CRM features, built an experimentation program, and engineered lifecycle automations that delivered a 265% uplift vs. control across core user journeys.

Built ML demand forecasting (4% delta), a promo optimization framework with 30+ burn limiters, and SEO infrastructure generating 50+ pages at $5/month for an East African mass transit operator.