We help restaurant groups, cafes and delivery brands fill tables and win direct orders, so more guests come back and less margin goes to aggregators.
Speak to Velocity Get the free playbook
Trusted by 40+ clients across 20+ markets
Which describes you?
We find where guests drop between first search and third visit, and fix each step.
We find where locals drop between first visit and becoming regulars, and fix each step.
We find where customers drop between aggregator order and direct reorder, and fix each step.
Their app, their data, their commission.
A video decides where people eat tonight.
Footfall no longer guarantees a full room.
New openings pull guests away every month.
Top of maps for your cuisine and neighbourhood.
The hard part
Photos, reviews and hours kept current at every site.
Your own channel for the customers who order often.
The hard part
Giving them a reason to switch.
A CRM that brings dine-in guests back.
The hard part
Capturing guest details at the table.
Posts measured on covers, not likes.
The hard part
Linking each post to a booking.
Found when people decide where to eat.
Budget judged on covers and orders.
Dishes and prices that lift margin.
Posts and reels that fill tables, not just collect likes.
Every booking and order traced to its source.
Guests who come back without a discount.
Three engagements, each with the number it moved.
45% More Conversions A Multi-Brand Retailer, UAEPerformance MarketingRead it34% CAC Reduction A D2C Beauty Brand, UAEPerformance MarketingRead it47% Promo Spend Efficiency Improvement A Leading Travel Marketplace, South AfricaAnalyticsRead it
Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.
We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.
You receive A growth plan your board can approve.
Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.
You receive The plan, then the funnel, product, data and campaigns, live and measured.
Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.
You receive A growth engine that runs, improves and reports against your number.
We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.
A growth plan your board can approve: what to do, what it is worth, and what comes first.
The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.
The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.
Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.
A growth team that owns the number with you, and reports against it every month.
A practical guide covering local SEO, aggregator strategy, guest CRM, and the marketing systems that the fastest-growing restaurants in the UAE are using right now.
A marketing agency
Reports likes and reach.
A senior marketing hire
Three to six months to hire, then one channel.
Starts within a week, builds your direct channel, and answers for covers.
Social media agencies focus on content creation and follower growth. Velocity focuses on revenue growth. We build the systems that connect your social content to actual reservations and orders, optimize your Google presence, reduce aggregator dependency, and build guest databases. Our team comes from high-growth companies where performance was measured in revenue, not likes.
Working with us
It depends on what you need, so it is agreed on a call once we understand the problem.
In the first 30 days, you receive a complete marketing audit, competitive analysis, and prioritized roadmap. For Google Business Profile and paid media, we can typically see measurable improvements within weeks. SEO and CRM results build over 3-6 months but create compounding returns that lower your cost per acquisition over time.
Most start with a diagnosis: we read the business and come back with a plan, sized and in order. From there we can build it with your team and run it. You can also bring us in to build or run something you have already planned.
F&B / Restaurants specifics
Both. A standalone restaurant with strong growth ambitions can benefit from our systems just as much as a 10-outlet group. The key factor is willingness to invest in marketing infrastructure, not just one-off campaigns. If you are serious about growth, we can design an engagement that fits your budget and scale.
We cannot negotiate your aggregator commission rates, but we can reduce your dependency on them. We build direct ordering channels, drive traffic to them through SEO and paid media, and create loyalty programs that incentivize customers to order directly. The goal is not to leave aggregators entirely but to shift your revenue mix so a larger share comes from higher-margin direct channels.
Yes, but with a revenue-first approach. We help you identify the right food bloggers and influencers, structure partnerships with trackable links and promo codes, and measure actual ROI per collaboration. Most restaurants spend on influencers with no way to know if it drove a single reservation. We fix that.
Each location gets its own optimized Google Business Profile, geo-targeted paid campaigns, and location-specific content. We build reporting that shows performance per outlet so you can see which locations need attention and which marketing activities drive foot traffic to specific branches. For multi-concept groups, we also manage brand differentiation across concepts.
For dine-in, Meta (Instagram and Facebook) and Google Local campaigns tend to deliver the best results. TikTok is increasingly effective for viral awareness and driving younger demographics. For delivery brands, Google Search and Performance Max campaigns work well. The right mix depends on your concept, price point, and whether you are primarily dine-in or delivery-focused.
We define KPIs at the start based on your business goals. Common metrics include cost per reservation, cost per delivery order, direct vs aggregator revenue split, repeat visit rate, Google Maps ranking for key search terms, and social content ROI. We report weekly and review strategy monthly to ensure we are on track.
CRM & Lifecycle for Food & BeverageCRO for Food & BeveragePerformance Marketing for Food & BeverageSearch Marketing for Food & Beverage
SEO & GEO Local SEO and generative engine optimization to capture high-intent dining searches.Social Media Marketing Content strategy and social media management that drives real revenue, not just followers.Growth Marketing Consulting Full-stack growth strategy and execution for brands ready to scale in the UAE and MENA.