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Marketing blames product, product blames data

By
Mukund Kabra

Teams blame each other when there is no shared view of the funnel and no agreed numbers. Build one funnel everyone reads from, agree who owns each stage, and review it together so problems are solved, not assigned.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
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Measurement
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Marketing blames product, product blames data

Marketing blames product, product blames data

Problem

When numbers drop, every team points at another one.

Marketing says the product does not convert, product says marketing brings the wrong users, and both say the data is wrong. The data team says nobody tracks things properly.

Meanwhile the problem stays unsolved.

Insight

Blame thrives where the facts are unclear.

When each team sees a different slice of the funnel, through different numbers, every team can make a reasonable case that someone else is at fault. One shared view, with clear stage owners, makes the problem visible to everyone.

Then the conversation moves from fault to fix.

How we approach it

We replace blame with one shared view of the funnel.

  1. We build one funnel view from acquisition to retention, with agreed numbers.
  2. We assign an owner to each stage.
  3. We run a joint weekly review where drops are investigated together.

Teams solve problems together instead of passing them along.

Tags:  
Customer Feedback Framework; Feedback Loops; Voice Of Customer; Insight Management; Cx Analytics; Product Feedback
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