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Our event taxonomy is outdated

By
Mukund Kabra

An outdated event taxonomy has duplicate, missing and badly named events that no longer match the product. Rebuild it around the user journey, with clear naming rules, and retire old events in a planned way so reports do not break.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
Resources
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Measurement
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Our event taxonomy is outdated

Our event taxonomy is outdated

Problem

Your analytics events no longer match your product.

Events were added over years by different people, with different naming styles. Some track features that no longer exist, important new actions are missing, and nobody knows which of the three similar events is the right one.

Every analysis starts with detective work.

Insight

A taxonomy is a map of the user journey.

When events are named and organized around the steps users take, with consistent rules and clear properties, they are easy to understand and hard to duplicate. Without that structure, they decay with every release.

A planned migration keeps historical reports working.

How we approach it

We rebuild your events around how users actually move through the product.

  1. We audit existing events for duplicates, gaps and naming problems.
  2. We design a new taxonomy with clear naming rules and documentation.
  3. We implement it alongside the old one and switch reports over in a planned way.

Your analytics describes your product as it is today.

Tags:  
Retention Driver Analysis; Behavioral Analytics; Churn Prediction; User Segmentation; Retention Modeling; Growth Loops
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