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We have too many tools that don't talk to each other

By
Mukund Kabra

Tool sprawl hurts when each tool holds its own version of the customer. Agree one set of definitions and one event plan, then connect the tools to it, instead of connecting tools to each other one by one.

Category:
Execution
Reading time:
2
min read
Published on:
October 24, 2026
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We have too many tools that don't talk to each other

We have too many tools that don't talk to each other

Problem

Every tool has its own version of the truth.

Marketing, product, sales and finance each report from a different system, and the numbers never match. Work slows down because someone has to export, clean and stitch data by hand before anyone can act.

The tools that were bought to save time now cost it.

Insight

The fix is a shared plan for the data.

Most stacks grow one purchase at a time, each solving a local problem. Nobody designs how a signup, a purchase or a refund should look across all of them.

Once that plan exists, connecting a tool is a short job. Without it, every new integration adds another mismatch.

How we approach it

We design how data should flow, then connect the tools to that design.

  1. We map every tool, what it captures and who relies on it.
  2. We write one event and definition plan that all of them follow.
  3. We connect the tools to it, server side where it matters, and check that the numbers agree.

Your ad platforms then optimize on the same events your finance team reports on.

Tags:  
Strategic Thinking Culture; Decision Frameworks; Strategy Rituals; Learning Cadence; Execution Alignment; Judgment First
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