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We've become too corporate

By
Mukund Kabra

A company feels too corporate when small decisions need the same approvals as big ones. Set approval limits by risk and budget, so teams can act alone on small things and escalate only what really matters.

Category:
Execution
Reading time:
2
min read
Published on:
October 24, 2026
Resources
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Execution
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We've become too corporate

We've become too corporate

Problem

Changing a headline needs four approvals.

As the company grew, sign-offs were added for good reasons, and never removed. Now small, low-risk changes wait in the same queue as major decisions.

Good people stop suggesting things because the effort is not worth it.

Insight

Control should match the size of the risk.

Approval layers protect against big mistakes. Applied to small decisions, they only slow the company down and teach people not to try.

Clear limits, what each team can decide alone and what needs a sign-off, keep the protection and remove the drag.

How we approach it

We match approvals to the size of each decision.

  1. We map the approvals your growth work currently needs.
  2. We set limits by budget and risk for what each team can decide alone.
  3. We review the limits after a quarter and adjust where needed.

Small things move fast again, and big decisions still get proper scrutiny.

Tags:  
Sales Marketing Alignment; Sales Feedback; Lead Qualification; Pipeline Optimization; Growth Enablement; CRM Insights
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