<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 0 1.4 3 1 6 1zM12 9c1.5-3 6-3.5 6-1 0 1.4-3 1-6 1z"></path></symbol> <symbol id="i-cart" viewBox="0 0 24 24"><path d="M4 5h2l2 10h10l2-7H7.2"></path><circle cx="9.5" cy="19" r="1.3"></circle><circle cx="16.5" cy="19" r="1.3"></circle></symbol> <symbol id="i-star" viewBox="0 0 24 24"><path d="m12 4 2.4 4.9 5.4.8-3.9 3.8.9 5.4L12 16.4 7.2 18.9l.9-5.4-3.9-3.8 5.4-.8z"></path></symbol> <symbol id="i-users" viewBox="0 0 24 24"><circle cx="9" cy="8" r="3.5"></circle><path d="M2.5 20c.5-4 3-6 6.5-6s6 2 6.5 6M16 4.8a3.5 3.5 0 0 1 0 6.4M18 14.5c2 .8 3.2 2.7 3.5 5.5"></path></symbol> <symbol id="i-user" viewBox="0 0 24 24"><circle cx="12" cy="8" r="3.5"></circle><path d="M5 19a7 7 0 0 1 14 0"></path></symbol> <symbol id="i-chat" viewBox="0 0 24 24"><path d="M5 5h14a1.5 1.5 0 0 1 1.5 1.5v8A1.5 1.5 0 0 1 19 16h-8l-4.5 3.5V16H5a1.5 1.5 0 0 1-1.5-1.5v-8A1.5 1.5 0 0 1 5 5z"></path></symbol> <symbol id="i-target" viewBox="0 0 24 24"><circle cx="12" cy="12" r="8"></circle><circle cx="12" cy="12" r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>Analytics &amp; Growth Intelligence</span></nav> <h1 class="vo-h1"><span class="l1">Analytics that turns</span> <em>data into decisions.</em></h1> <p class="vo-lede">Attribution, funnel analysis, experiments and dashboards that show what is working and where to spend next.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your analytics plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">E-commerce and marketplaces</button><button type="button" role="radio" aria-checked="false">FinTech and banking</button><button type="button" role="radio" aria-checked="false">Lead-based businesses</button></div> <div class="vo-pick-p on"><b>We find where your funnel loses the most money, and prove the fix.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 sessions</span><span class="vm-pill">Checkout</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Session<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Viewed a product<span><i style="--w:0.52"></i></span><b data-to="52" data-suf="%">52%</b></div><div class="vm-bar">Added to cart<span><i style="--w:0.13"></i></span><b data-to="13" data-suf="%">13%</b></div><div class="vm-bar">Checkout started<span><i style="--w:0.09"></i></span><b data-to="9" data-suf="%">9%</b></div><div class="vm-bar">Payment chosen<span><i style="--w:0.06"></i></span><b data-to="6" data-suf="%">6%</b></div><div class="vm-bar">Paid<span><i style="--w:0.04"></i></span><b data-to="4" data-suf="%">4%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where applications stall, and prove the fix.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 applications started</span><span class="vm-pill">Onboarding</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Application started<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Details entered<span><i style="--w:0.71"></i></span><b data-to="71" data-suf="%">71%</b></div><div class="vm-bar">Documents uploaded<span><i style="--w:0.48"></i></span><b data-to="48" data-suf="%">48%</b></div><div class="vm-bar">Verified<span><i style="--w:0.37"></i></span><b data-to="37" data-suf="%">37%</b></div><div class="vm-bar">Approved<span><i style="--w:0.29"></i></span><b data-to="29" data-suf="%">29%</b></div><div class="vm-bar">Funded<span><i style="--w:0.21"></i></span><b data-to="21" data-suf="%">21%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where leads go cold, and prove the fix.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 leads</span><span class="vm-pill">Real estate</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Leads<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Contacted<span><i style="--w:0.63"></i></span><b data-to="63" data-suf="%">63%</b></div><div class="vm-bar">Qualified<span><i style="--w:0.29"></i></span><b data-to="29" data-suf="%">29%</b></div><div class="vm-bar">Site visit<span><i style="--w:0.14"></i></span><b data-to="14" data-suf="%">14%</b></div><div class="vm-bar">Reserved<span><i style="--w:0.05"></i></span><b data-to="5" data-suf="%">5%</b></div><div class="vm-bar">Sold<span><i style="--w:0.03"></i></span><b data-to="3" data-suf="%">3%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Dashboards everywhere.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>Tracking with gaps</h3><p>Key conversions go unmeasured.</p></div></div><div><span class="n">02</span><div><h3>Attribution that misleads</h3><p>Marketing and finance use different models.</p></div></div><div><span class="n">03</span><div><h3>Leaks nobody sees</h3><p>Users drop between steps and no one knows why.</p></div></div><div><span class="n">04</span><div><h3>Dashboards nobody uses</h3><p>Charts, not answers.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we turn data into decisions.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Audit</span><div class="vm-row" style="margin-top:10px">GA4 setup<span class="vm-pill">Misconfigured</span></div><div class="vm-row" style="margin-top:10px">Events<span class="vm-pill">Renamed</span></div><div class="vm-row" style="margin-top:10px">Tracking spec<span class="vm-pill">Written</span></div></div><h3>Audit and instrument</h3><p>Check the stack and write the tracking spec.</p><div class="vo-hp"><small>You get</small><span>Data you can trust.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Revenue credited by channel</span><div class="vm-bars"><div class="vm-bar">Search<span><i style="--w:1.00"></i></span><b>34%</b></div><div class="vm-bar">Social<span><i style="--w:0.85"></i></span><b>29%</b></div><div class="vm-bar">Email<span><i style="--w:0.62"></i></span><b>21%</b></div><div class="vm-bar">Referral<span><i style="--w:0.47"></i></span><b>16%</b></div></div></div><h3>Model and attribute</h3><p>Attribution that follows your real customer journey.</p><div class="vo-hp"><small>You get</small><span>One model marketing and finance share.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Testing</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Checkout</span><span>Pricing</span><span>Onboarding</span><span>Forms</span></div><div class="vm-row" style="margin-top:12px">Experiments live<span class="vm-pill">3</span></div></div><h3>Test and optimise</h3><p>Experiments grounded in the data, run to significance.</p><div class="vo-hp"><small>You get</small><span>Fixes proven before they ship.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Alerts</span><div class="vm-row" style="margin-top:10px">Traffic drop<span class="vm-pill">Within an hour</span></div><div class="vm-row" style="margin-top:10px">Tracking break<span class="vm-pill">Within an hour</span></div><div class="vm-row" style="margin-top:10px">Conversion shift<span class="vm-pill">Daily</span></div></div><h3>Automate and scale</h3><p>Alerts, weekly reports and models that run themselves.</p><div class="vo-hp"><small>You get</small><span>Problems caught in hours, not weeks.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six parts of growth intelligence.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-doc"/></svg></span><h3>GA4 and GTM</h3></div><p>Events, cross-domain and consent mode set up right.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>An event plan per funnel step</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Consent mode set up</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Cross-domain tracking</span></li></ul><div class="vm vr-viz vr-steps" data-onview><div><i>Spec</i>Every event defined</div><div><i>Build</i>GTM and GA4</div><div><i>Check</i>Matches the order system</div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-target"/></svg></span><h3>Conversion optimisation</h3></div><p>Tests on pages, forms and checkout.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Drop-off found step by step</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tests on forms and checkout</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Results judged on revenue</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Checkout rate, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.76"></i></span><b>2.6</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>3.4</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-chart"/></svg></span><h3>Attribution and incrementality</h3></div><p>Go-dark tests show what spend truly adds.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Data-driven attribution</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Go-dark tests by channel</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Budget moved on the result</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Revenue credited, data-driven model</span></div><div class="vr-stack"><i style="--w:34"></i><i style="--w:29"></i><i style="--w:21"></i><i style="--w:16"></i></div><ul><li><span class="k1"></span>Search 34%</li><li><span class="k2"></span>Social 29%</li><li><span class="k3"></span>Email 21%</li><li><span class="k4"></span>Referral 16%</li></ul></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-layers"/></svg></span><h3>Executive dashboards</h3></div><p>Views by role, with alerts.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A view for each role</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Alerts when a number moves</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>One source for every meeting</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Weekly revenue, AED</span><span class="vm-k" data-to="1.84" data-suf="M">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 45 C25 38 60 40 95 26 S160 20 198 5"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-build"/></svg></span><h3>Data infrastructure</h3></div><p>What to capture and where to keep it, so every team reads the same numbers.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A tracking plan per product</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>GA4, ads and CRM joined</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A warehouse your team owns</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Tables in one warehouse</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.16"></i></span><b>9</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>57</b></div></div></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-search"/></svg></span><h3>Funnel analysis</h3></div><p>Where users drop, and what it costs.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Every step measured</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Loss priced in money</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Fixes ranked by value</span></li></ul></div><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Revenue lost at each step, AED thousands a month</span></div><div class="vm-bars vr-cac"><div class="vm-bar best">Payment<span><i style="--w:1.00"></i></span><b>410</b></div><div class="vm-bar">Delivery options<span><i style="--w:0.63"></i></span><b>260</b></div><div class="vm-bar">Sign-in<span><i style="--w:0.29"></i></span><b>120</b></div></div></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>Analytics work.</h2><p class="dm-lede">Two engagements, each with the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vi-grid c2"><a class="vi-card ring vi-cs" href="/case-studies/language-targeting-ai-saas-uae"><b>4<span class="vh-sx">x</span></b><em>Conversion Lift via Language Targeting</em><h3>An AI SaaS Platform, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Analytics</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/promo-optimization-travel-south-africa"><b>47<span class="vh-sx">%</span></b><em>Promo Spend Efficiency Improvement</em><h3>A Leading Travel Marketplace, South Africa</h3><div class="vi-cs-f"><span class="dm-pill">Analytics</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a></div> <div class="vh-brk"><div><h3>If analytics sounds interesting, speak to us.</h3><p>We'd love to help you stop deciding by gut and know where to spend next.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From data to decisions.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Level 1</small><b>Tools installed</b><span>Page views, not conversions.</span></li><li><i></i><small>Level 2</small><b>Reporting</b><span>What happened, not why.</span></li><li><i></i><small>Level 3</small><b>Explaining</b><span>Attribution, funnels and tests.</span></li><li><i></i><small>Level 4</small><b>Predicting</b><span>Alerts, LTV and churn models.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why teams pick Velocity for analytics.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A reporting agency</div><div class="hd">An in-house analyst</div><div class="hd us">Velocity</div> <div class="rl">Delivers</div><div class="no">Monthly reports</div><div class="no">Answers to requests</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Decisions, tests and alerts</div> <div class="rl">Attribution</div><div class="no">Platform defaults</div><div class="no">One model, if any</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Checked with go-dark tests</div> <div class="rl">Testing</div><div class="no">Out of scope</div><div class="no">Rarely</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Built in</div> <div class="rl">Starts</div><div class="no">After a pitch and onboarding</div><div class="no">After 3 to 6 months of hiring</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>Within a week</div> </div> <div class="vo-board-m"><div><b>A reporting agency</b><span>Sends monthly reports.</span></div><div><b>An in-house analyst</b><span>Three to six months to hire, then answers requests.</span></div><div class="us"><b>Velocity</b><span>Starts within a week and turns data into tests, decisions and alerts.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on what your data says about where to spend.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for teams that have data but not answers.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">E-commerce and marketplaces</span><div class="vo-row">Session to paid<em>4%</em></div><div class="vo-row">Biggest leak<span class="vo-v">Payment step</span></div><div class="vo-row vo-goal"><span>First target</span><b>Checkout rate</b></div></div><div class="vo-body"><h3>Leaks found and fixed.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">FinTech and banking</span><div class="vo-row">Application to funded<em>21%</em></div><div class="vo-row">Lost at documents<em>23 in 100</em></div><div class="vo-row vo-goal"><span>First target</span><b>Verified applications</b></div></div><div class="vo-body"><h3>Applications that fund.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Lead-based businesses</span><div class="vo-row">Lead to sale<em>3%</em></div><div class="vo-row">Marketing return<span class="vo-v">Unproven</span></div><div class="vo-row vo-goal"><span>First target</span><b>A model finance trusts</b></div></div><div class="vo-body"><h3>Marketing that proves its return.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-target"/></svg></span><b>About Velocity</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>How does this service relate to your broader growth marketing offering?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>Analytics and CRO is one pillar of our full-stack growth marketing consulting offering. Many clients engage us first for analytics, then expand into performance marketing, SEO, and retention as the measurement foundation is in place. Clean data makes every other growth investment more effective because you can actually measure what works.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"/></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>What does a CRO engagement look like in the first 30 days?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>The first 30 days focus on diagnostics. We audit your tracking implementation, build a funnel map with drop-off rates at each stage, review heatmaps and session recordings from the past 90 days, and compile a prioritized list of CRO opportunities ranked by estimated revenue impact. We also fix any critical tracking gaps immediately so we have clean data for experiments going forward.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>Do we need to switch analytics tools to work with you?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>No. We work with your existing stack. Whether you use GA4, Amplitude, Mixpanel, Segment, or another platform, we optimize what you have rather than forcing a migration. If we identify tool gaps (for example, no session recording tool or missing server-side tracking), we will recommend additions, but only when the ROI justifies the investment.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>Can you help us build internal analytics capability?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>Yes. Capability transfer is built into every engagement. We document all tracking implementations, create runbooks for your team, train analysts on the dashboards and reporting frameworks we build, and run joint experiment reviews so your team learns our CRO methodology. The goal is to leave you stronger than we found you, not to create permanent dependency.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>Analytics specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>How do you handle consent and privacy regulations in the GCC?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>We implement Google Consent Mode v2 and configure consent management platforms (CMPs) that comply with UAE PDPL, Saudi PDPL, and GDPR for European visitors. Our server-side tagging approach also helps maintain data quality in a cookieless environment. We ensure your analytics setup collects the maximum legally permissible data while respecting user privacy choices.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>What sample size do you need for A/B tests to work?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>The required sample size depends on your baseline conversion rate and the minimum detectable effect you care about. As a rough guide, most tests need 1,000-5,000 sessions per variant to reach 95% statistical significance for a 10-20% relative improvement. For lower-traffic pages, we use alternative approaches like sequential testing, Bayesian methods, or qualitative testing with user interviews and heuristic analysis.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av7" id="qv7"><span class="vh-qa-n" aria-hidden="true">07</span><span>How do you measure CRO success beyond conversion rate?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av7" role="region" aria-labelledby="qv7"><div><p>Conversion rate alone can be misleading. A test might increase conversions by lowering prices or offering unsustainable discounts. We track revenue per session, average order value, customer lifetime value of converted users, and the long-term retention rate of users acquired through optimized flows. This ensures CRO improvements translate to actual business growth, not just more form submissions.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>Related reading</h3><div class="vi-links-g"><a href="/problems/we-cant-prove-marketings-roi"><span><b>When You Cannot Prove Marketing's ROI to Leadership</b><small>Why attribution gaps make marketing look like a cost center and how to build the measurement bridge to prove revenue impact.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/problems/we-have-tools-not-insights"><span><b>We Have Analytics Tools But No Actionable Insights</b><small>The difference between data collection and data intelligence, and why most analytics setups produce noise instead of signal.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/problems/finance-doesnt-trust-growth-numbers"><span><b>Finance Does Not Trust the Growth Team's Numbers</b><small>How misaligned reporting frameworks create a credibility gap between marketing and finance, and the attribution model that fixes it.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/analytics-for-fintech"><span><b>Analytics &amp; Growth Intelligence for Fintech</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/analytics-for-hospitality"><span><b>Analytics &amp; Growth Intelligence for Hospitality &amp; Travel</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/analytics-for-logistics-free-zones"><span><b>Analytics &amp; Growth Intelligence for Logistics &amp; Free Zones</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/analytics-for-marketplaces"><span><b>Analytics &amp; Growth Intelligence for Marketplaces</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/analytics-for-mobility"><span><b>Analytics &amp; Growth Intelligence for Mobility &amp; Transport</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/analytics-for-retail"><span><b>Analytics &amp; Growth Intelligence for Retail</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/analytics-for-saas"><span><b>Analytics &amp; Growth Intelligence for SaaS</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/analytics-for-tourism-boards"><span><b>Analytics &amp; Growth Intelligence for Tourism Boards</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:analytics-growth-intelligence" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

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