<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 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r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>Growth Infrastructure &amp; Tracking</span></nav> <h1 class="vo-h1"><span class="l1">Tracking you can trust,</span> <em>across web and app.</em></h1> <p class="vo-lede">GA4, GTM, server-side tracking, app SDKs and dashboards, so every growth decision runs on clean data.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your tracking plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">E-commerce</button><button type="button" role="radio" aria-checked="false">Apps</button><button type="button" role="radio" aria-checked="false">Offline and lead-based</button></div> <div class="vo-pick-p on"><b>We find where real purchases go missing from your data, and close each gap.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 real purchases</span><span class="vm-pill">Online store</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Real purchases<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Fired in the browser<span><i style="--w:0.86"></i></span><b data-to="86" data-suf="%">86%</b></div><div class="vm-bar">Reached GA4<span><i style="--w:0.71"></i></span><b data-to="71" data-suf="%">71%</b></div><div class="vm-bar">Sent to ad platforms<span><i style="--w:0.58"></i></span><b data-to="58" data-suf="%">58%</b></div><div class="vm-bar">Matched to a click<span><i style="--w:0.44"></i></span><b data-to="44" data-suf="%">44%</b></div><div class="vm-bar">Credited correctly<span><i style="--w:0.37"></i></span><b data-to="37" data-suf="%">37%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where real sign-ups go missing from your data, and close each gap.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 real in-app sign-ups</span><span class="vm-pill">Mobile app</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Real sign-ups<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Logged by the SDK<span><i style="--w:0.82"></i></span><b data-to="82" data-suf="%">82%</b></div><div class="vm-bar">Sent for attribution<span><i style="--w:0.69"></i></span><b data-to="69" data-suf="%">69%</b></div><div class="vm-bar">Matched to a source<span><i style="--w:0.51"></i></span><b data-to="51" data-suf="%">51%</b></div><div class="vm-bar">Sent to ad networks<span><i style="--w:0.43"></i></span><b data-to="43" data-suf="%">43%</b></div><div class="vm-bar">Credited correctly<span><i style="--w:0.34"></i></span><b data-to="34" data-suf="%">34%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where real bookings go missing from your data, and close each gap.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 real bookings</span><span class="vm-pill">Phone and WhatsApp</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Real bookings<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Logged in the CRM<span><i style="--w:0.61"></i></span><b data-to="61" data-suf="%">61%</b></div><div class="vm-bar">Matched to a lead<span><i style="--w:0.44"></i></span><b data-to="44" data-suf="%">44%</b></div><div class="vm-bar">Sent back to ads<span><i style="--w:0.18"></i></span><b data-to="18" data-suf="%">18%</b></div><div class="vm-bar">Matched to a click<span><i style="--w:0.12"></i></span><b data-to="12" data-suf="%">12%</b></div><div class="vm-bar">Used by bidding<span><i style="--w:0.09"></i></span><b data-to="9" data-suf="%">9%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Most growth runs on broken data.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>Tracking that misfires</h3><p>Events count twice on web and vanish in the app.</p></div></div><div><span class="n">02</span><div><h3>Three tools, three numbers</h3><p>GA4, the ad platforms and the CRM never agree.</p></div></div><div><span class="n">03</span><div><h3>No attribution model</h3><p>Last click takes credit for everything.</p></div></div><div><span class="n">04</span><div><h3>Web and app apart</h3><p>Seen on web, bought in the app, and the link is lost.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we build your data foundation.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Tracking audit</span><div class="vm-row" style="margin-top:10px">Tags reviewed<span class="vm-pill">212</span></div><div class="vm-row" style="margin-top:10px">Firing twice<span class="vm-pill">14</span></div><div class="vm-row" style="margin-top:10px">Missing in the app<span class="vm-pill">9</span></div></div><h3>Audit</h3><p>Every tag, event and data flow across web and app.</p><div class="vo-hp"><small>You get</small><span>What fires, what doubles and what is missing.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Event plan</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Sign-up</span><span>Add to cart</span><span>Purchase</span><span>Subscribe</span></div><div class="vm-row" style="margin-top:12px">Naming<span class="vm-pill">One convention</span></div></div><h3>Design the measurement plan</h3><p>Events, properties and naming tied to your KPIs.</p><div class="vo-hp"><small>You get</small><span>A spec your developers can build from.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Event checks</span><div class="vm-row" style="margin-top:10px">Web<span class="vm-pill">Passed</span></div><div class="vm-row" style="margin-top:10px">iOS<span class="vm-pill">Passed</span></div><div class="vm-row" style="margin-top:10px">Android<span class="vm-pill">Passed</span></div></div><h3>Build and check</h3><p>GTM, GA4, server-side and app SDKs, then every event tested.</p><div class="vo-hp"><small>You get</small><span>Tracking that matches the spec.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Purchases matched to a source</span><div class="vm-bars"><div class="vm-bar">Before<span><i style="--w:0.53"></i></span><b>44%</b></div><div class="vm-bar">After<span><i style="--w:1.00"></i></span><b>83%</b></div></div></div><h3>Dashboards and training</h3><p>Views by role, alerts, and a team that can run it.</p><div class="vo-hp"><small>You get</small><span>Numbers the board trusts.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six layers of measurement.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-doc"/></svg></span><h3>GA4 and GTM</h3></div><p>Clean containers, custom events and consent mode.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Containers cleaned up</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Custom events by funnel step</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Consent mode set up</span></li></ul><div class="vm vr-viz vr-steps" data-onview><div><i>Tag</i>Purchase fires once</div><div><i>Consent</i>Mode v2 set</div><div><i>Check</i>Matches the order system</div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-shield"/></svg></span><h3>Server-side tracking</h3></div><p>First-party data that survives ad blockers.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Server container on your domain</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Meta and Google conversion APIs</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Deduplication checked</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Conversions reaching ad platforms, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.64"></i></span><b>58</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>91</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-user"/></svg></span><h3>App tracking</h3></div><p>SDKs, deep links and web-to-app stitching.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>SDKs installed and tested</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Deep links that work</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Web-to-app journeys joined</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Installs matched to a source</span></div><div class="vr-stack"><i style="--w:38"></i><i style="--w:27"></i><i style="--w:23"></i><i style="--w:12"></i></div><ul><li><span class="k1"></span>Paid social 38%</li><li><span class="k2"></span>Search 27%</li><li><span class="k3"></span>Organic 23%</li><li><span class="k4"></span>Referral 12%</li></ul></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-chart"/></svg></span><h3>Dashboards</h3></div><p>Views for the CEO, marketing and product.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A view for each role</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Numbers matched to finance</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Refreshed every morning</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Revenue traced to a source, AED</span><span class="vm-k" data-to="2.4" data-suf="M">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 46 C45 45 70 30 100 32 S165 10 198 7"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-layers"/></svg></span><h3>Data warehouse</h3></div><p>GA4, ads and CRM joined in one place.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>GA4 export to BigQuery</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Ads and CRM joined</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Models your team can query</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Rows in the warehouse, by source</span></div><div class="vr-stack"><i style="--w:44"></i><i style="--w:23"></i><i style="--w:19"></i><i style="--w:14"></i></div><ul><li><span class="k1"></span>GA4 44%</li><li><span class="k2"></span>Ad platforms 23%</li><li><span class="k3"></span>CRM 19%</li><li><span class="k4"></span>App 14%</li></ul></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-users"/></svg></span><h3>Product analytics</h3></div><p>Funnels, cohorts and feature adoption.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Funnels and cohorts</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Feature adoption</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Events named one way</span></li></ul></div><div class="vm vr-viz vr-steps" data-onview><div><i>Funnel</i>Sign-up to first order</div><div><i>Cohort</i>Week 4 retention by month</div><div><i>Feature</i>Adoption by plan</div></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>Tracking and measurement work.</h2><p class="dm-lede">One engagement, and the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <a class="vi-card ring vi-cs1" href="/case-studies/offline-conversion-tracking-events-uae"><div class="vi-cs1-n"><b>113<span class="vh-sx">%</span></b><em>ROAS Improvement</em></div><div class="vi-cs1-t"><h3>A Major Events Platform, UAE</h3><p>Implemented offline conversion tracking that fed phone and WhatsApp-originated bookings back into ad platforms, delivering a 113% improvement in measurable ROAS.</p><div class="vi-cs-f"><span class="dm-pill">Measurement &amp; Tracking</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></div></a> <div class="vh-brk"><div><h3>If tracking and measurement sounds interesting, speak to us.</h3><p>We'd love to help you fix the data every growth decision runs on.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From raw events to decisions.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Collect</small><b>Every event, once</b><span>Web and app, with consent.</span></li><li><i></i><small>Connect</small><b>One user, one journey</b><span>Web, app and CRM joined.</span></li><li><i></i><small>Attribute</small><b>Credit where it is due</b><span>A model finance agrees with.</span></li><li><i></i><small>Decide</small><b>Dashboards people use</b><span>Built for each role.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why teams pick Velocity for tracking.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A tag-setup freelancer</div><div class="hd">An in-house analyst</div><div class="hd us">Velocity</div> <div class="rl">Scope</div><div class="no">The tags in the brief</div><div class="no">What they have time for</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Web, app, server-side and warehouse</div> <div class="rl">Built around</div><div class="no">A tag list</div><div class="no">The reports they own</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Your business KPIs</div> <div class="rl">Checking</div><div class="no">Fires in a test</div><div class="no">Spot checks</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Every event checked on web, iOS and Android</div> <div class="rl">Afterwards</div><div class="no">A handover</div><div class="no">The same person, more requests</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>Dashboards and a trained team</div> </div> <div class="vo-board-m"><div><b>A tag-setup freelancer</b><span>Adds the tags in the brief.</span></div><div><b>An in-house analyst</b><span>One person, spot-checking when they can.</span></div><div class="us"><b>Velocity</b><span>Builds web, app and server-side tracking, checks every event, and trains your team.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on what your tracking is getting wrong.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for teams tired of arguing about numbers.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">E-commerce</span><div class="vo-row">Purchases credited correctly<em>37%</em></div><div class="vo-row">Server-side tracking<span class="vo-v">Not set up</span></div><div class="vo-row vo-goal"><span>First target</span><b>Match rate</b></div></div><div class="vo-body"><h3>Ad platforms that see your sales.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Apps</span><div class="vo-row">Sign-ups credited correctly<em>34%</em></div><div class="vo-row">Web-to-app journeys<span class="vo-v">Invisible</span></div><div class="vo-row vo-goal"><span>First target</span><b>Install attribution</b></div></div><div class="vo-body"><h3>Campaigns judged on real sign-ups.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Offline and lead-based</span><div class="vo-row">Bookings sent back to ads<em>18%</em></div><div class="vo-row">Phone and WhatsApp<span class="vo-v">Untracked</span></div><div class="vo-row vo-goal"><span>First target</span><b>Offline conversions</b></div></div><div class="vo-body"><h3>Bidding on bookings, not clicks.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-target"/></svg></span><b>About Velocity</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>How does this relate to your Analytics service?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>Growth Infrastructure is the plumbing. Analytics and Growth Intelligence is the brain that sits on top. Infrastructure ensures data is collected accurately and flows to the right tools. Analytics turns that data into insights, models, and growth recommendations. Many clients start with infrastructure and graduate to ongoing analytics as the data matures.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"/></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>How long does a full tracking implementation take?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>A standard GA4 and GTM implementation takes 3-4 weeks including QA. Adding server-side tracking adds 1-2 weeks. A full measurement stack (GA4, GTM, server-side, product analytics, dashboards, and attribution) takes 6-8 weeks. We work in parallel with your development team to minimize delays.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>Can you fix our existing tracking without starting from scratch?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>Yes. We audit what you have, identify what is broken, and fix it incrementally. Sometimes a clean rebuild is faster than patching, but we always assess the current state first and recommend the most efficient path. If your GTM container has hundreds of tags, we may recommend a fresh container with only verified tags migrated over.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>Do you provide training for our team?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>Yes. Every implementation includes team training sessions. We teach your marketing and product teams how to read dashboards, interpret data, build segments, and create custom reports. We also provide documentation for your GTM setup so future team members can understand and maintain the tracking.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>Tracking and measurement specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>Do we need server-side tracking?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>If you run paid ads (especially Meta, TikTok, or Google), yes. Browser-based tracking loses 20-40% of conversions due to ad blockers, ITP, and consent. Server-side tracking recovers most of this lost data by sending events from your server directly to ad platforms via their Conversion APIs. This improves both attribution accuracy and campaign optimization.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>What about privacy regulations in the UAE?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>The UAE's Personal Data Protection Law (PDPL) came into effect in 2023. We implement compliant consent management platforms (CMP) that properly gate tag firing based on user consent. We configure Google's Consent Mode v2 so your GA4 and Google Ads still model conversions even when consent is denied, without violating privacy regulations.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/growth-infrastructure-for-events"><span><b>Growth Infrastructure &amp; Tracking for Events &amp; Exhibitions</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/growth-infrastructure-for-marketplaces"><span><b>Growth Infrastructure for Marketplaces</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/growth-infrastructure-for-mobility-transport"><span><b>Growth Infrastructure for Mobility &amp; Transport</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/growth-infrastructure-for-real-estate"><span><b>Growth Infrastructure &amp; Tracking for Real Estate</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:growth-infrastructure-measurement-tracking" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

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