<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 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r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>Strategy &amp; Research</span></nav> <h1 class="vo-h1"><span class="l1">Growth strategy</span> <em>built on evidence.</em></h1> <p class="vo-lede">Market sizing, customer research and growth models, turned into a 90-day plan your team can run.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your growth plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">Entering a new market</button><button type="button" role="radio" aria-checked="false">Launching a product</button><button type="button" role="radio" aria-checked="false">Planning the year</button></div> <div class="vo-pick-p on"><b>We size the real market, then pick where to win first.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 businesses in the new market</span><span class="vm-pill">UAE to Saudi Arabia</span></div><div class="vm-bars vm-f6"><div class="vm-bar">In the market<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Have the need<span><i style="--w:0.48"></i></span><b data-to="48" data-suf="%">48%</b></div><div class="vm-bar">Able to pay<span><i style="--w:0.30"></i></span><b data-to="30" data-suf="%">30%</b></div><div class="vm-bar">Reachable<span><i style="--w:0.18"></i></span><b data-to="18" data-suf="%">18%</b></div><div class="vm-bar">Fit your offer<span><i style="--w:0.10"></i></span><b data-to="10" data-suf="%">10%</b></div><div class="vm-bar">Won in year one<span><i style="--w:0.02"></i></span><b data-to="2" data-suf="%">2%</b></div></div></div></div> <div class="vo-pick-p"><b>We find who will buy first, and how to reach them.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 target customers</span><span class="vm-pill">New product</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Target customers<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Aware of the problem<span><i style="--w:0.58"></i></span><b data-to="58" data-suf="%">58%</b></div><div class="vm-bar">Looking for a fix<span><i style="--w:0.26"></i></span><b data-to="26" data-suf="%">26%</b></div><div class="vm-bar">Heard of you<span><i style="--w:0.12"></i></span><b data-to="12" data-suf="%">12%</b></div><div class="vm-bar">Tried you<span><i style="--w:0.05"></i></span><b data-to="5" data-suf="%">5%</b></div><div class="vm-bar">Kept using you<span><i style="--w:0.03"></i></span><b data-to="3" data-suf="%">3%</b></div></div></div></div> <div class="vo-pick-p"><b>We find which segment and channel carried last year, and plan the next.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 leads last year</span><span class="vm-pill">Annual plan</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Leads<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Qualified<span><i style="--w:0.38"></i></span><b data-to="38" data-suf="%">38%</b></div><div class="vm-bar">Proposal sent<span><i style="--w:0.17"></i></span><b data-to="17" data-suf="%">17%</b></div><div class="vm-bar">Won<span><i style="--w:0.07"></i></span><b data-to="7" data-suf="%">7%</b></div><div class="vm-bar">Renewed<span><i style="--w:0.05"></i></span><b data-to="5" data-suf="%">5%</b></div><div class="vm-bar">Expanded<span><i style="--w:0.02"></i></span><b data-to="2" data-suf="%">2%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Most strategies are guesses.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>No research behind it</h3><p>No sizing, no customer interviews, no moat.</p></div></div><div><span class="n">02</span><div><h3>Wrong market, wrong timing</h3><p>What works abroad does not copy into the GCC.</p></div></div><div><span class="n">03</span><div><h3>Scaling before proving</h3><p>Budget poured in before the model works.</p></div></div><div><span class="n">04</span><div><h3>Decks that collect dust</h3><p>A hundred pages and no quarterly plan.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we build strategy.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Research</span><div class="vm-row" style="margin-top:10px">Customer interviews<span class="vm-pill">24</span></div><div class="vm-row" style="margin-top:10px">Competitors mapped<span class="vm-pill">12</span></div><div class="vm-row" style="margin-top:10px">Market sized<span class="vm-pill">Total to obtainable</span></div></div><h3>Market and customer research</h3><p>Sizing, interviews and the competitive map.</p><div class="vo-hp"><small>You get</small><span>The evidence every decision stands on.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Unit economics</span><div class="vm-row" style="margin-top:10px">CAC by channel<span class="vm-pill">Modelled</span></div><div class="vm-row" style="margin-top:10px">LTV by segment<span class="vm-pill">Modelled</span></div><div class="vm-row" style="margin-top:10px">Payback<span class="vm-pill">7 months</span></div></div><h3>Growth model</h3><p>Revenue drivers, CAC, LTV and payback by channel.</p><div class="vo-hp"><small>You get</small><span>A model you can change and re-run.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Where to win</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Segment</span><span>Channel</span><span>Market</span><span>Price</span></div><div class="vm-row" style="margin-top:12px">Bets chosen<span class="vm-pill">Three</span></div></div><h3>Strategy design</h3><p>Positioning, channels and the few bets worth making.</p><div class="vo-hp"><small>You get</small><span>A strategy on one page.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">90-day roadmap</span><div class="vm-row" style="margin-top:10px">Sprints<span class="vm-pill">6</span></div><div class="vm-row" style="margin-top:10px">Owners<span class="vm-pill">Named</span></div><div class="vm-row" style="margin-top:10px">Go or no-go gates<span class="vm-pill">Set</span></div></div><h3>Execution roadmap</h3><p>Two-week sprints with owners, metrics and budgets.</p><div class="vo-hp"><small>You get</small><span>A plan your team can run, with or without us.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six kinds of strategy work.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-globe"/></svg></span><h3>Market entry</h3></div><p>Sizing, regulation and how to enter.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Market sized from the bottom up</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Rules and licences checked</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Entry route compared</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Companies you could sell to, by market</span></div><div class="vm-bars vr-cac"><div class="vm-bar best">UAE<span><i style="--w:1.00"></i></span><b>4,200</b></div><div class="vm-bar">Saudi Arabia<span><i style="--w:0.74"></i></span><b>3,100</b></div><div class="vm-bar">Qatar<span><i style="--w:0.21"></i></span><b>900</b></div><div class="vm-bar">Kuwait<span><i style="--w:0.17"></i></span><b>700</b></div></div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-users"/></svg></span><h3>Customer research</h3></div><p>Interviews, surveys and personas from real buyers.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Interviews with real buyers</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Surveys at scale</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Personas built on evidence</span></li></ul><div class="vm vr-viz vr-steps" data-onview><div><i>Week 1</i>Interview guide</div><div><i>Week 2</i>24 interviews</div><div><i>Week 3</i>Personas and jobs to be done</div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-target"/></svg></span><h3>Competitive intelligence</h3></div><p>Positioning, pricing and gaps against rivals.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Positioning compared</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Pricing mapped</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Gaps you can take</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Share of search in your category</span></div><div class="vr-stack"><i style="--w:41"></i><i style="--w:26"></i><i style="--w:18"></i><i style="--w:15"></i></div><ul><li><span class="k1"></span>Leader 41%</li><li><span class="k2"></span>Second 26%</li><li><span class="k3"></span>You 18%</li><li><span class="k4"></span>Others 15%</li></ul></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-flag"/></svg></span><h3>Go-to-market</h3></div><p>Channels, sequence and budget for launch.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Channels in order</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Budget by phase</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Targets for the first 90 days</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Qualified leads in the first 90 days</span><span class="vm-k" data-to="340">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 47 C50 46 80 38 110 28 S170 12 198 4"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-chart"/></svg></span><h3>Pricing and monetisation</h3></div><p>Tiers and price points tested, not guessed.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Willingness to pay measured</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tiers and price points</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tests before rollout</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Revenue per customer, AED</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.73"></i></span><b>180</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>246</b></div></div></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-doc"/></svg></span><h3>Growth advisory</h3></div><p>Monthly reviews, board and investor support.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Monthly growth reviews</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Board and investor packs</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A second view on big calls</span></li></ul></div><div class="vm vr-viz vr-steps" data-onview><div><i>Monthly</i>Strategy review</div><div><i>Quarterly</i>Board pack</div><div><i>Raise</i>Investor story</div></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>Strategy and research work.</h2><p class="dm-lede">One engagement, and the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <a class="vi-card ring vi-cs1" href="/case-studies/jtbd-research-ai-fintech-uae"><div class="vi-cs1-n"><b>42<span class="vh-sx">%</span></b><em>Reduction in Scope Creep</em></div><div class="vi-cs1-t"><h3>An AI-Native Financial Solutions Platform, UAE</h3><p>Built a pre-build user research framework using Jobs-to-Be-Done validation that delivered 9 product insights, 28% faster design decisions, 3x validated concept confidence, and 42% reduction in scope creep.</p><div class="vi-cs-f"><span class="dm-pill">Product</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></div></a> <div class="vh-brk"><div><h3>If strategy and research sounds interesting, speak to us.</h3><p>We'd love to help you turn a guess into a 90-day plan your team can run.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From a question to a plan.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Research</small><b>Know the market</b><span>Sized and mapped.</span></li><li><i></i><small>Model</small><b>Know the numbers</b><span>CAC, LTV and payback.</span></li><li><i></i><small>Decide</small><b>Know where to win</b><span>Three bets, not thirty.</span></li><li><i></i><small>Run</small><b>Know what is next</b><span>A 90-day plan with owners.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why leaders pick Velocity for strategy.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A management consultancy</div><div class="hd">An in-house strategy hire</div><div class="hd us">Velocity</div> <div class="rl">Delivers</div><div class="no">A long report</div><div class="no">Analysis when there is time</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>A 90-day plan with owners</div> <div class="rl">Research</div><div class="no">Desk research</div><div class="no">Whatever they can run</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Interviews and data from your market</div> <div class="rl">Region</div><div class="no">Often imported frameworks</div><div class="no">Their own experience</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Built and run in the GCC</div> <div class="rl">After the plan</div><div class="no">The team leaves</div><div class="no">Same person, more meetings</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>We can run it with you</div> </div> <div class="vo-board-m"><div><b>A management consultancy</b><span>Delivers a long report, then leaves.</span></div><div><b>An in-house strategy hire</b><span>One person's time and experience.</span></div><div class="us"><b>Velocity</b><span>Researches your market, delivers a 90-day plan, and can run it with you.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on the three bets worth making first.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for leaders who want strategy that drives action.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Founders and CEOs</span><div class="vo-row">Fundraise<span class="vo-v">In the next 6 months</span></div><div class="vo-row">New market<span class="vo-v">Under review</span></div><div class="vo-row vo-goal"><span>First target</span><b>A clear first bet</b></div></div><div class="vo-body"><h3>A plan investors believe.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Growth and marketing leads</span><div class="vo-row">Annual plan<span class="vo-v">Due this quarter</span></div><div class="vo-row">Budget by channel<span class="vo-v">Still debated</span></div><div class="vo-row vo-goal"><span>First target</span><b>A plan finance signs</b></div></div><div class="vo-body"><h3>A budget you can defend.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">PE and VC portfolios</span><div class="vo-row">Due diligence<span class="vo-v">Growth case to test</span></div><div class="vo-row">Post-deal plan<span class="vo-v">Not written</span></div><div class="vo-row vo-goal"><span>First target</span><b>Value creation plan</b></div></div><div class="vo-body"><h3>Growth you can underwrite.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-target"/></svg></span><b>About Velocity</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>How is this different from management consulting?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>Two differences. First, we are growth specialists, not generalists. Every framework we use is designed for growth-stage companies, not Fortune 500 corporate strategy. Second, we stay for execution. Most consulting firms deliver the strategy deck and leave. We build the roadmap, set up the tracking, and optionally run the campaigns ourselves.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"/></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>How long does a strategy engagement take?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>A focused go-to-market strategy takes 3-4 weeks. A comprehensive growth strategy with market research, competitive analysis, and financial modeling takes 6-8 weeks. Ongoing advisory relationships run on monthly retainers with quarterly strategy reviews.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>What deliverables do we get?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>Every engagement delivers: a research report (market, customer, competitive insights), a growth strategy document (thesis, positioning, channel strategy), a financial model (unit economics, scenarios, projections), and an execution roadmap (90-day plan with OKRs, sprint structure, and go/no-go gates). We also provide a CEO Brief summarizing everything in one page.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>Do you also execute the strategy or just plan it?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>Both. We can deliver a standalone strategy that your team executes, or we can execute it through our other services (performance marketing, SEO, CRM, analytics, design). Many clients start with strategy and then engage us for execution on the channels the strategy identifies as highest priority.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>Strategy and research specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>Do you help with investor pitches and fundraising?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>Yes. We help founders and leadership teams build the growth narrative that investors want to see. This includes TAM sizing, growth model projections, competitive positioning, and the strategic roadmap that supports your fundraising story. We help with pitch deck strategy and board deck preparation.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>Can you help us enter the GCC market from outside the region?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>This is one of our specialties. We have worked with companies entering the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait, and Oman from Europe, South Asia, East Africa, and North America. We understand the regulatory landscape, cultural nuances, channel preferences, and competitive dynamics specific to each GCC market.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/growth-strategy-for-financial-services"><span><b>Growth Strategy &amp; Research for Financial Services</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/growth-strategy-for-fintech"><span><b>Growth Strategy &amp; Research for Fintech</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/growth-strategy-for-startups-vcs"><span><b>Growth Strategy for Startups &amp; VCs</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:strategy-research" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

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