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r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>UI/UX Design</span></nav> <h1 class="vo-h1"><span class="l1">UI/UX design</span> <em>that moves the numbers.</em></h1> <p class="vo-lede">Research, product design and design systems for apps, SaaS and stores, judged on activation and conversion.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your design plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">SaaS and tech products</button><button type="button" role="radio" aria-checked="false">Apps and FinTech</button><button type="button" role="radio" aria-checked="false">E-commerce and marketplaces</button></div> <div class="vo-pick-p on"><b>We find the screen where users give up, and redesign it.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 sign-ups</span><span class="vm-pill">B2B SaaS</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Signed up<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Finished onboarding<span><i style="--w:0.52"></i></span><b data-to="52" data-suf="%">52%</b></div><div class="vm-bar">First project made<span><i style="--w:0.34"></i></span><b data-to="34" data-suf="%">34%</b></div><div class="vm-bar">Invited a teammate<span><i style="--w:0.18"></i></span><b data-to="18" data-suf="%">18%</b></div><div class="vm-bar">Active in week 4<span><i style="--w:0.14"></i></span><b data-to="14" data-suf="%">14%</b></div><div class="vm-bar">Paid<span><i style="--w:0.09"></i></span><b data-to="9" data-suf="%">9%</b></div></div></div></div> <div class="vo-pick-p"><b>We find the screen where users give up, and redesign it.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 installs</span><span class="vm-pill">Mobile app</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Installed<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Opened<span><i style="--w:0.81"></i></span><b data-to="81" data-suf="%">81%</b></div><div class="vm-bar">Signed up<span><i style="--w:0.47"></i></span><b data-to="47" data-suf="%">47%</b></div><div class="vm-bar">Finished onboarding<span><i style="--w:0.33"></i></span><b data-to="33" data-suf="%">33%</b></div><div class="vm-bar">First key action<span><i style="--w:0.24"></i></span><b data-to="24" data-suf="%">24%</b></div><div class="vm-bar">Active in week 4<span><i style="--w:0.15"></i></span><b data-to="15" data-suf="%">15%</b></div></div></div></div> <div class="vo-pick-p"><b>We find the screen where shoppers give up, and redesign it.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 mobile visitors</span><span class="vm-pill">Mobile store</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Landed<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Searched or browsed<span><i style="--w:0.63"></i></span><b data-to="63" data-suf="%">63%</b></div><div class="vm-bar">Viewed a product<span><i style="--w:0.41"></i></span><b data-to="41" data-suf="%">41%</b></div><div class="vm-bar">Added to cart<span><i style="--w:0.11"></i></span><b data-to="11" data-suf="%">11%</b></div><div class="vm-bar">Checkout started<span><i style="--w:0.06"></i></span><b data-to="6" data-suf="%">6%</b></div><div class="vm-bar">Paid<span><i style="--w:0.03"></i></span><b data-to="3" data-suf="%">3%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Most products lose users in a minute.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>Features first, users second</h3><p>Screens crammed with options no one finds.</p></div></div><div><span class="n">02</span><div><h3>Pretty, not usable</h3><p>Mock-ups that slow the task down.</p></div></div><div><span class="n">03</span><div><h3>Decisions by opinion</h3><p>No heatmaps, recordings or tests behind them.</p></div></div><div><span class="n">04</span><div><h3>Lost in handoff</h3><p>The live product never matches the design.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we design.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Users who finished the task</span><div class="vm-bars"><div class="vm-bar">Find a product<span><i style="--w:1.00"></i></span><b>74%</b></div><div class="vm-bar">Sign up<span><i style="--w:0.65"></i></span><b>48%</b></div><div class="vm-bar">Pay<span><i style="--w:0.53"></i></span><b>39%</b></div></div></div><h3>Research and diagnose</h3><p>Interviews, heatmaps and recordings find the friction.</p><div class="vo-hp"><small>You get</small><span>A friction map, worst screen first.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Flow</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Entry</span><span>Sign-up</span><span>First action</span><span>Payment</span></div><div class="vm-row" style="margin-top:12px">Journeys mapped<span class="vm-pill">Before visuals</span></div></div><h3>Map flows and structure</h3><p>Every journey and error state defined first.</p><div class="vo-hp"><small>You get</small><span>Flows engineers and designers agree on.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Prototype</span><div class="vm-row" style="margin-top:10px">Desktop<span class="vm-pill">Ready</span></div><div class="vm-row" style="margin-top:10px">Tablet<span class="vm-pill">Ready</span></div><div class="vm-row" style="margin-top:10px">Mobile<span class="vm-pill">Ready</span></div></div><h3>Design and prototype</h3><p>High-fidelity screens on a component system.</p><div class="vo-hp"><small>You get</small><span>A prototype users can test before build.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Build check</span><div class="vm-row" style="margin-top:10px">Spacing<span class="vm-pill">Matches</span></div><div class="vm-row" style="margin-top:10px">States<span class="vm-pill">Matches</span></div><div class="vm-row" style="margin-top:10px">Arabic, right to left<span class="vm-pill">Matches</span></div></div><h3>Hand off and check</h3><p>Developer-ready files, then we check the build.</p><div class="vo-hp"><small>You get</small><span>A live product that matches the design.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six parts of growth design.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-search"/></svg></span><h3>UX research</h3></div><p>We watch real users try your product, then rank screens by what they cost you.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Moderated tests on your key flows</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Recordings and heatmaps on live traffic</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A friction map, worst screen first</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Users who finished the task, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.68"></i></span><b>48</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>71</b></div></div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-layers"/></svg></span><h3>Product design</h3></div><p>From the first wireframe to screens your developers can build.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>User flows agreed before any pixels</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>High-fidelity UI for every state</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Clickable prototype, tested with users</span></li></ul><div class="vm vr-viz vr-steps" data-onview><div><i>Wireframe</i>Flow agreed</div><div><i>UI</i>Screens designed</div><div><i>Prototype</i>Tested with users</div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-build"/></svg></span><h3>Design systems</h3></div><p>One set of components and tokens, so every new screen matches the last.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Components in Figma and in code</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Colour, type and spacing tokens</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Rules your team can follow</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Components in the library</span><span class="vm-k" data-to="184">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 47 C50 46 80 38 110 28 S170 12 198 4"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-doc"/></svg></span><h3>Landing pages</h3></div><p>Pages built for one job: turning the visit into a sign-up.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>One page per campaign and audience</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Two variants ready to test</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Built so marketing can edit it</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Conversion rate, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.61"></i></span><b>1.9</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>3.1</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-globe"/></svg></span><h3>Websites</h3></div><p>Designed and built in Webflow or Framer, so your team can edit it.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Pages, CMS and forms</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Fast on mobile networks</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tracking set up from day one</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Page load, seconds</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:1.00"></i></span><b>5.8</b></div><div class="vm-bar best">After<span><i style="--w:0.28"></i></span><b>1.6</b></div></div></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-user"/></svg></span><h3>Mobile app design</h3></div><p>Native iOS and Android screens, with onboarding designed for activation.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Onboarding, the first five minutes</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>iOS and Android conventions</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Handoff specs for developers</span></li></ul></div><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Sessions by device</span></div><div class="vr-stack"><i style="--w:46"></i><i style="--w:38"></i><i style="--w:16"></i></div><ul><li><span class="k1"></span>iOS 46%</li><li><span class="k2"></span>Android 38%</li><li><span class="k3"></span>Web 16%</li></ul></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>UI/UX design work.</h2><p class="dm-lede">One engagement, and the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <a class="vi-card ring vi-cs1" href="/case-studies/visual-experimentation-superapp-uae"><div class="vi-cs1-n"><b>12<span class="vh-sx">%</span></b><em>Average Conversion Lift</em></div><div class="vi-cs1-t"><h3>A Leading SuperApp, UAE</h3><p>Ran a visual experimentation program across key product screens of a UAE SuperApp, testing UI layouts, CTA placements, and onboarding flow variations to drive measurable conversion lifts.</p><div class="vi-cs-f"><span class="dm-pill">Design &amp; Content</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></div></a> <div class="vh-brk"><div><h3>If UI/UX design sounds interesting, speak to us.</h3><p>We'd love to help you keep the users you are losing in the first minute.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From first screen to loyal user.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Understand</small><b>Where users struggle</b><span>Evidence before pixels.</span></li><li><i></i><small>Simplify</small><b>Fewer steps to value</b><span>Flows cut to what matters.</span></li><li><i></i><small>Build</small><b>Live as designed</b><span>Checked against the design.</span></li><li><i></i><small>Learn</small><b>Each release better</b><span>Analytics and tests after launch.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why teams pick Velocity for design.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A design studio</div><div class="hd">An in-house designer</div><div class="hd us">Velocity</div> <div class="rl">Judged on</div><div class="no">How it looks</div><div class="no">Screens shipped</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Activation and conversion</div> <div class="rl">Evidence</div><div class="no">Stakeholder opinions</div><div class="no">Whatever data exists</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Research and tests behind every change</div> <div class="rl">Arabic</div><div class="no">Often an add-on</div><div class="no">Only if they design right to left</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Arabic and right to left from the start</div> <div class="rl">After launch</div><div class="no">The project ends</div><div class="no">On to the next feature</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>We measure and improve</div> </div> <div class="vo-board-m"><div><b>A design studio</b><span>Designs screens and hands over files.</span></div><div><b>An in-house designer</b><span>One person, moving between features.</span></div><div class="us"><b>Velocity</b><span>Designs from evidence, in Arabic and English, and measures after launch.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on where your users drop off.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for teams who see design as a growth lever.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">SaaS and tech products</span><div class="vo-row">Activation rate<em>Below 30%</em></div><div class="vo-row">Onboarding finished<em>52%</em></div><div class="vo-row vo-goal"><span>First target</span><b>Time to first value</b></div></div><div class="vo-body"><h3>Sign-ups who reach value.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Businesses going digital</span><div class="vo-row">Website<span class="vo-v">Outdated</span></div><div class="vo-row">Enquiries from the website<span class="vo-v">A handful a month</span></div><div class="vo-row vo-goal"><span>First target</span><b>A site your team can edit</b></div></div><div class="vo-body"><h3>A digital front door that works.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">E-commerce and marketplaces</span><div class="vo-row">Cart abandonment<em>Above 70%</em></div><div class="vo-row">Mobile converts at<span class="vo-v">Half of desktop</span></div><div class="vo-row vo-goal"><span>First target</span><b>Mobile checkout</b></div></div><div class="vo-body"><h3>Mobile shoppers who pay.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-target"/></svg></span><b>About Velocity</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>What makes your approach different from other design agencies in Dubai?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>Two things. First, we are embedded in the growth team, not just the design team. Every design decision is connected to a growth metric. Second, we close the loop: we monitor how the design performs after launch and iterate based on real user behavior data. Most agencies hand off the Figma file and move on. We stay to make sure the design actually delivers results.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"/></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>How long does a typical design project take?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>A landing page takes 2-3 weeks. A marketing website redesign takes 4-6 weeks. A product design engagement (research through high-fidelity UI) takes 6-10 weeks depending on scope and number of features. Design system creation takes 4-8 weeks. We work in 2-week sprints with regular check-ins, so you see progress throughout.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>UI/UX design specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>Do you build the product or just design it?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>We are primarily a design team. We deliver developer-ready Figma files, design systems, and interactive prototypes. For marketing websites and landing pages, we also build in Webflow or Framer. For product development, we work alongside your engineering team and handle the design QA process to make sure the build matches the design.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>What design tools do you work with?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>Figma is our primary design tool for product and web design. We use Figma's Dev Mode, auto-layout, and variables for design system work. For prototyping, we use Figma's built-in prototyping or Framer for more complex interactions. For user research, we use Hotjar, Maze, and Loom. For analytics integration, we work with whatever tools your team already uses (GA4, Amplitude, Mixpanel, PostHog).</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>Do you handle Arabic and RTL design?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>Yes. We design for both LTR and RTL from the start, not as an afterthought. This means mirrored layouts, Arabic-first typography choices, culturally appropriate imagery, and proper bidirectional text handling. Our components are built with RTL as a first-class variant, not a CSS flip.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>How do you ensure the built product matches the design?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>Three mechanisms. First, we deliver Figma files with auto-layout, design tokens, and detailed component documentation so developers have clear specs. Second, we participate in sprint reviews and do pixel-level QA on the built product against the design. Third, we provide a design system with coded components (when requested) so the engineering team builds with pre-approved patterns.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av7" id="qv7"><span class="vh-qa-n" aria-hidden="true">07</span><span>Can you redesign our existing product without rebuilding it?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av7" role="region" aria-labelledby="qv7"><div><p>Absolutely. In fact, most of our engagements are redesigns of existing products. We audit the current experience, identify the highest-impact friction points, and redesign incrementally. This means you can ship improvements in phases rather than waiting for a full overhaul. We often start with the onboarding flow or checkout experience where improvements have the fastest revenue impact.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/ui-ux-design-for-ecommerce"><span><b>UI/UX Design for Ecommerce &amp; D2C</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/ui-ux-design-for-fintech"><span><b>UI/UX Design for Fintech</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/ui-ux-design-for-marketplaces"><span><b>UI/UX Design for Marketplaces</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/ui-ux-design-for-saas"><span><b>UI/UX Design for SaaS</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:ui-ux-design-services" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

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