<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 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r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>User Comms, CRM &amp; Loyalty</span></nav> <h1 class="vo-h1"><span class="l1">CRM, loyalty and lifecycle</span> <em>that bring customers back.</em></h1> <p class="vo-lede">Email, push, SMS, WhatsApp and loyalty, built as one system that turns first-time buyers into repeat customers.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your retention plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">E-commerce and D2C</button><button type="button" role="radio" aria-checked="false">Apps and FinTech</button><button type="button" role="radio" aria-checked="false">SaaS and subscription</button></div> <div class="vo-pick-p on"><b>We find where buyers stop coming back, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 first-time buyers</span><span class="vm-pill">Fashion store</span></div><div class="vm-bars vm-f6"><div class="vm-bar">First order<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Reachable by message<span><i style="--w:0.74"></i></span><b data-to="74" data-suf="%">74%</b></div><div class="vm-bar">Opened a message<span><i style="--w:0.51"></i></span><b data-to="51" data-suf="%">51%</b></div><div class="vm-bar">Second order<span><i style="--w:0.27"></i></span><b data-to="27" data-suf="%">27%</b></div><div class="vm-bar">Third order<span><i style="--w:0.16"></i></span><b data-to="16" data-suf="%">16%</b></div><div class="vm-bar">Fifth order<span><i style="--w:0.08"></i></span><b data-to="8" data-suf="%">8%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where new users go quiet, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 sign-ups</span><span class="vm-pill">Payments app</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Signed up<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Push opt-in<span><i style="--w:0.61"></i></span><b data-to="61" data-suf="%">61%</b></div><div class="vm-bar">Onboarding finished<span><i style="--w:0.44"></i></span><b data-to="44" data-suf="%">44%</b></div><div class="vm-bar">First transaction<span><i style="--w:0.31"></i></span><b data-to="31" data-suf="%">31%</b></div><div class="vm-bar">Active in month 2<span><i style="--w:0.19"></i></span><b data-to="19" data-suf="%">19%</b></div><div class="vm-bar">Active in month 6<span><i style="--w:0.12"></i></span><b data-to="12" data-suf="%">12%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where trials stop renewing, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 trials</span><span class="vm-pill">B2B SaaS</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Trial started<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Read onboarding email<span><i style="--w:0.68"></i></span><b data-to="68" data-suf="%">68%</b></div><div class="vm-bar">Key feature used<span><i style="--w:0.41"></i></span><b data-to="41" data-suf="%">41%</b></div><div class="vm-bar">Converted to paid<span><i style="--w:0.18"></i></span><b data-to="18" data-suf="%">18%</b></div><div class="vm-bar">Renewed in month 3<span><i style="--w:0.15"></i></span><b data-to="15" data-suf="%">15%</b></div><div class="vm-bar">Renewed in month 12<span><i style="--w:0.11"></i></span><b data-to="11" data-suf="%">11%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Most CRM is a newsletter.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>One message for everyone</h3><p>The same blast to the whole list, on every channel.</p></div></div><div><span class="n">02</span><div><h3>Customer data in five tools</h3><p>No single profile, so segments are built on guesses.</p></div></div><div><span class="n">03</span><div><h3>Nothing after sign-up</h3><p>No journey between new customer and lost customer.</p></div></div><div><span class="n">04</span><div><h3>Loyalty nobody uses</h3><p>Points that do not match what customers value.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we build it.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Data audit</span><div class="vm-row" style="margin-top:10px">Sources joined<span class="vm-pill">5</span></div><div class="vm-row" style="margin-top:10px">Duplicate profiles<span class="vm-pill">18%</span></div><div class="vm-row" style="margin-top:10px">Missing consent<span class="vm-pill">Flagged</span></div></div><h3>Audit and unify data</h3><p>Every source joined into one customer profile.</p><div class="vo-hp"><small>You get</small><span>A clean profile and a list of the gaps.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Lifecycle stage</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Welcome</span><span>Activation</span><span>Repeat</span><span>Win-back</span></div><div class="vm-row" style="margin-top:12px">Journeys mapped<span class="vm-pill">8 stages</span></div></div><h3>Design the journeys</h3><p>Each stage gets its own message, channel and timing.</p><div class="vo-hp"><small>You get</small><span>A journey map your team can read.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Flows</span><div class="vm-row" style="margin-top:10px">Welcome series<span class="vm-pill">Live</span></div><div class="vm-row" style="margin-top:10px">Abandoned cart<span class="vm-pill">Live</span></div><div class="vm-row" style="margin-top:10px">Win-back<span class="vm-pill">Testing</span></div></div><h3>Build and automate</h3><p>Flows configured, templates coded, triggers set.</p><div class="vo-hp"><small>You get</small><span>Flows live in your own platform.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Second-order rate</span><div class="vm-bars"><div class="vm-bar">Before<span><i style="--w:0.67"></i></span><b>18%</b></div><div class="vm-bar">After<span><i style="--w:1.00"></i></span><b>27%</b></div></div></div><h3>Test and improve</h3><p>Weekly tests on timing, content and offers.</p><div class="vo-hp"><small>You get</small><span>A report on what each flow earned.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six parts of the system.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-mail"/></svg></span><h3>Email</h3></div><p>Welcome, cart, post-purchase and win-back flows.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Welcome and cart flows</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Post-purchase and win-back</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Designs that render everywhere</span></li></ul><div class="vm vr-viz vr-steps" data-onview><div><i>D0</i>Welcome, and your first offer</div><div><i>D2</i>Finish your profile</div><div><i>D14</i>Picked for you</div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-chat"/></svg></span><h3>WhatsApp and SMS</h3></div><p>Direct messages that customers here actually read.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Approved WhatsApp templates</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Opt-in and opt-out handled</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Messages timed by segment</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Open rate by channel, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar best">WhatsApp<span><i style="--w:1.00"></i></span><b>82</b></div><div class="vm-bar">SMS<span><i style="--w:0.50"></i></span><b>41</b></div><div class="vm-bar">Email<span><i style="--w:0.29"></i></span><b>24</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-bell"/></svg></span><h3>Push and in-app</h3></div><p>Bring app users back at the right moment.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Triggers by behaviour</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>In-app messages that help</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Frequency caps set</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Users back this week</span><span class="vm-k" data-to="3240">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 46 C40 44 60 40 90 32 S150 16 198 6"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-star"/></svg></span><h3>Loyalty and referral</h3></div><p>Tiers and rewards that change how often people buy.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tiers and rewards designed</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Referral that pays back</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Costs modelled before launch</span></li></ul><div class="vm vr-viz vr-tree" data-onview><div class="vr-t1"><i></i></div><div class="vr-t2"><i></i><i></i><i></i></div><div class="vr-t3"><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i></div><span class="vm-l">One member, two referrals deep</span></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-layers"/></svg></span><h3>CRM setup and migration</h3></div><p>The right platform, clean data and a trained team.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Platform chosen for your needs</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Data cleaned and moved</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Team trained to run it</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Days to launch a new flow</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:1.00"></i></span><b>21</b></div><div class="vm-bar best">After<span><i style="--w:0.14"></i></span><b>3</b></div></div></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-users"/></svg></span><h3>Segmentation</h3></div><p>Value, behaviour and churn risk, not one big list.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Value and behaviour segments</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Churn risk scored</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Lists that update themselves</span></li></ul></div><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Customers by segment</span></div><div class="vr-stack"><i style="--w:18"></i><i style="--w:34"></i><i style="--w:27"></i><i style="--w:21"></i></div><ul><li><span class="k1"></span>Loyal 18%</li><li><span class="k2"></span>Active 34%</li><li><span class="k3"></span>At risk 27%</li><li><span class="k4"></span>Lapsed 21%</li></ul></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>CRM and lifecycle work.</h2><p class="dm-lede">Two engagements, each with the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vi-grid c2"><a class="vi-card ring vi-cs" href="/case-studies/crm-experimentation-superapp-uae"><b>265<span class="vh-sx">%</span></b><em>Uplift vs Control Group</em><h3>A Leading SuperApp, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/whatsapp-automation-experiences-uae"><b>31<span class="vh-sx">%</span></b><em>Enquiry Rate Improvement</em><h3>A B2C Experiences Platform, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a></div> <div class="vh-brk"><div><h3>If CRM and lifecycle sounds interesting, speak to us.</h3><p>We'd love to help you turn first-time buyers into repeat customers.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From first order to loyal customer.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Welcome</small><b>A first action, fast</b><span>Value and the next step in one sequence.</span></li><li><i></i><small>Activate</small><b>The second order</b><span>Nudges timed to behaviour.</span></li><li><i></i><small>Reward</small><b>Loyal customers</b><span>Tiers, perks and referral.</span></li><li><i></i><small>Win back</small><b>Lapsed, recovered</b><span>At-risk signals caught early.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why teams pick Velocity for CRM.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A CRM execution agency</div><div class="hd">An in-house CRM hire</div><div class="hd us">Velocity</div> <div class="rl">Judged on</div><div class="no">Sends and open rates</div><div class="no">Their own campaigns</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Repeat revenue and churn</div> <div class="rl">Channels</div><div class="no">Usually email first</div><div class="no">The ones they know</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Email, push, SMS, WhatsApp and loyalty together</div> <div class="rl">Data</div><div class="no">Works with the list it gets</div><div class="no">Inherits your data as it is</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Unifies the profile before the first flow</div> <div class="rl">Starts</div><div class="no">After a pitch and onboarding</div><div class="no">After 3 to 6 months of hiring</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>Within a week</div> </div> <div class="vo-board-m"><div><b>A CRM execution agency</b><span>Sends campaigns and reports open rates.</span></div><div><b>An in-house CRM hire</b><span>Three to six months to hire, then one person's channels.</span></div><div class="us"><b>Velocity</b><span>Starts within a week and answers for repeat revenue across every channel.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on the repeat revenue you are leaving behind.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for teams whose customers only buy once.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">E-commerce and D2C</span><div class="vo-row">Repeat purchase rate<em>Below 25%</em></div><div class="vo-row">Revenue from owned channels<em>Below 20%</em></div><div class="vo-row vo-goal"><span>First target</span><b>Second-order rate</b></div></div><div class="vo-body"><h3>Buyers who come back.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Apps and FinTech</span><div class="vo-row">Push opt-in<em>61%</em></div><div class="vo-row">Active in month 6<em>12%</em></div><div class="vo-row vo-goal"><span>First target</span><b>First transaction</b></div></div><div class="vo-body"><h3>Sign-ups who transact.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">SaaS and subscription</span><div class="vo-row">Monthly churn<em>Above 5%</em></div><div class="vo-row">Onboarding emails<span class="vo-v">Not built</span></div><div class="vo-row vo-goal"><span>First target</span><b>Feature adoption</b></div></div><div class="vo-body"><h3>Trials that renew.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-target"/></svg></span><b>About Velocity</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>What is the difference between this and your Performance Marketing service?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>Performance Marketing acquires new customers through paid channels. CRM and Loyalty retains them and increases their lifetime value. Together, they make your unit economics work. Most clients see the biggest ROI from combining both services because lower churn means your acquisition spend delivers more cumulative revenue.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"/></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>How long until we see results from email and CRM improvements?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>Quick wins come fast. A welcome sequence and abandoned cart flow can be live within 2 weeks and typically show revenue impact within the first month. Full lifecycle automation (all 8 stages) takes 6-8 weeks to build and optimize. Loyalty programs take 8-12 weeks to design, launch, and see measurable retention shifts.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>CRM and lifecycle specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>Which CRM platform should we use?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>It depends on your business model and scale. For e-commerce, Klaviyo is our default recommendation. For B2B SaaS, HubSpot or Customer.io. For enterprise or multi-channel orchestration, Braze or Iterable. For startups on a budget, Loops or Resend with a simple automation layer. We evaluate your needs before recommending a platform, and we can migrate you from your current setup.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>Do you write the email copy and design the templates?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>Yes. We handle strategy, copywriting, visual design, and HTML coding for all email templates. Our templates are mobile-responsive, dark-mode compatible, and designed for deliverability. We also write subject lines and run A/B tests on them.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>Can you work with WhatsApp Business in the GCC?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>Yes. WhatsApp is often the most effective channel in the GCC, with open rates exceeding 90% in some segments. We work with the WhatsApp Business API through partners like Respond.io, WATI, or direct integration via your CRM. We design conversational flows, template messages for transactional updates, and promotional campaigns within WhatsApp's compliance requirements.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>How do you handle email deliverability?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>Deliverability is not an afterthought. We configure SPF, DKIM, and DMARC from day one. We set up dedicated sending domains, warm up IP addresses gradually, implement list hygiene automation (suppress bounced, unsubscribed, and inactive contacts), and monitor inbox placement rates. We also segment sends to protect sender reputation.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av7" id="qv7"><span class="vh-qa-n" aria-hidden="true">07</span><span>Can you build a loyalty program for a business with physical locations?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av7" role="region" aria-labelledby="qv7"><div><p>Yes. For retail, hospitality, and F&amp;B businesses with physical locations, we design omnichannel loyalty programs that bridge online and offline. This includes QR-code-based check-ins, POS integration for point accrual, digital stamp cards, and location-based push notifications. We work with platforms like Loyverse, Kangaroo, or custom solutions depending on your needs.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>Compare</h3><div class="vi-links-g"><a href="/compare/growth-marketing-agency-vs-crm-execution-agency"><span><b>Growth Agency vs CRM Execution Agency</b><small>Why retention is a funnel problem, not a sending problem.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/compare/growth-marketing-agency-vs-digital-marketing-agency"><span><b>Growth vs Digital Marketing Agency</b><small>Why one builds a growth engine and the other just runs channels.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/crm-lifecycle-for-ecommerce"><span><b>CRM &amp; Lifecycle Marketing for Ecommerce &amp; D2C</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/crm-lifecycle-for-education"><span><b>CRM &amp; Lifecycle for Education</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/crm-lifecycle-for-fintech"><span><b>CRM &amp; Lifecycle Marketing for Fintech</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/crm-lifecycle-for-food-beverage"><span><b>CRM &amp; Lifecycle for Food &amp; Beverage</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/crm-lifecycle-for-hospitality"><span><b>CRM &amp; Lifecycle for Hospitality</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/crm-lifecycle-for-marketplaces"><span><b>CRM &amp; Lifecycle Marketing for Marketplaces</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/crm-lifecycle-for-retail"><span><b>CRM &amp; Lifecycle for Retail</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/crm-lifecycle-for-saas"><span><b>CRM &amp; Lifecycle Marketing for SaaS</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:user-comms-crm-loyalty" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

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