We help organisers fill halls with the right visitors and sell out exhibitor space, and keep the audience warm between editions.
Speak to Velocity Get the free playbook
Trusted by 40+ clients across 20+ markets
Which describes you?
We find where visitors drop between first click and showing up, and fix each step.
We find where delegates drop between first look and a paid pass, and fix each step.
We find where exhibitors drop between first enquiry and rebooking, and fix each step.
Hundreds of shows chase the same visitors each year.
Visitors find and register for events online.
They rebook only when the leads were worth it.
The best shows stay in touch between editions.
Registrations from six months out, not six weeks.
The hard part
A reason to register long before the date.
Each visitor type gets its own reason to come.
The hard part
Clean data on who registered and why.
Show exhibitors the leads they got, so they come back.
The hard part
Lead capture on the floor that actually works.
One show feeds content all year.
The hard part
Publishing between editions, not just before.
Found when people search for events in your industry.
Budget judged on attendees, not registrations.
More exhibitors who book again.
A reason to follow the show all year, not only in the month before.
Every attendee traced to what brought them.
Registrants reminded until they show up.
Three engagements, each with the number it moved.
113% ROAS Improvement A Major Events Platform, UAEMeasurement & TrackingRead it374% Improvement in Engaged Sessions An Events & Experiences Platform, UAEDesign & ContentRead it256% Increase in Qualified Leads A Major Events & Experiences Marketplace, UAEGrowthRead it
Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.
We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.
You receive A growth plan your board can approve.
Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.
You receive The plan, then the funnel, product, data and campaigns, live and measured.
Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.
You receive A growth engine that runs, improves and reports against your number.
We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.
A growth plan your board can approve: what to do, what it is worth, and what comes first.
The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.
The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.
Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.
A growth team that owns the number with you, and reports against it every month.
A practical guide covering registration optimization, exhibitor value programs, multi-channel promotion timelines, and post-event content strategies for UAE event organizers.
A marketing agency
Fills registrations, measured on sign-ups.
A senior growth hire
Three to six months to hire, then one side.
Starts within a week, grows visitors and exhibitors, and answers for attendance.
Traditional agencies execute campaigns. We build growth systems. That means we own strategy, experimentation, and optimization alongside execution. Our team comes from high-growth companies like Uber, Careem, SWVL, and noon, so we think like operators, not vendors. We measure success by registration growth, exhibitor retention, and cost efficiency, not just impressions and clicks.
Our deepest expertise is in the UAE and broader GCC region, where we understand the audience landscape, media buying dynamics, and business culture. We also work with events targeting international attendees traveling to the UAE, and with organizers expanding into Saudi Arabia, Egypt, and East Africa.
Working with us
Ideally, 4 to 6 months before event day for major exhibitions and conferences. This allows time to build organic discovery, run phased paid campaigns, and nurture early registrations. For recurring events, the marketing cycle should be continuous between editions, not a start-stop pattern.
It depends on what you need, so it is agreed on a call once we understand the problem.
In the first 30 days, we typically deliver a complete growth audit, launch initial paid campaigns, set up tracking and analytics infrastructure, and begin content and SEO work. Quick wins often include registration page conversion improvements, retargeting campaign activation, and email sequence optimization for your existing database. Sustainable results compound over 60 to 90 days.
Yes. Our Event Growth Sprint is designed exactly for this. It is a 30-day engagement focused on one event with clear deliverables and measurable outcomes. Many of our long-term partnerships started as single-event pilots where we proved the value of our approach before scaling across an event portfolio.
Events & Exhibitions specifics
Yes. Our team has experience across B2B trade shows, industry conferences, consumer festivals, and live entertainment events. The strategy differs significantly between segments. B2B events require LinkedIn-heavy approaches and exhibitor value selling, while consumer events lean on social media, influencer partnerships, and ticket urgency tactics.
Absolutely. We build exhibitor prospecting campaigns, create value-focused sales materials, and develop ROI demonstration frameworks that make it easier to convert and retain booth buyers and sponsors. For established events, we focus on improving renewal rates by proving the value of participation through data.
We work across Google Ads, LinkedIn Campaign Manager, Meta Ads, email marketing platforms, CRM systems, and analytics tools including GA4 and custom dashboards. We integrate with your existing event tech stack rather than replacing it. For exhibitor management and lead capture, we work with major event platforms and can recommend solutions based on your requirements.
We track registration volume, cost per registration, registration-to-attendance conversion rate, exhibitor renewal rate, sponsorship revenue, organic search visibility, email engagement metrics, and content reach. Every engagement starts with baseline measurement so we can demonstrate clear before-and-after impact. We provide monthly dashboards and strategic reviews.
Content & Conversion for Events & ExhibitionsGrowth Infrastructure & Tracking for Events & ExhibitionsGrowth Marketing for Events & ExhibitionsPerformance Marketing for Events & Exhibitions
Performance Marketing Data-driven paid campaigns across Google, LinkedIn, and Meta optimized for registrations and exhibitor leads.SEO & GEO Organic search and AI search optimization to capture event discovery traffic year-round.Content Marketing Speaker spotlights, trend reports, and thought leadership content that positions your event as the industry authority.