<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 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r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>Performance Marketing</span></nav> <h1 class="vo-h1"><span class="l1">Performance marketing</span> <em>that scales with profit.</em></h1> <p class="vo-lede">Google, Meta, TikTok, Snapchat and LinkedIn, run as one system and judged on revenue, not clicks.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your media plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">FinTech and apps</button><button type="button" role="radio" aria-checked="false">E-commerce and D2C</button><button type="button" role="radio" aria-checked="false">B2B and SaaS</button></div> <div class="vo-pick-p on"><b>We find where paid users drop before they pay, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 ad clicks</span><span class="vm-pill">Payments app</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Ad click<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Install<span><i style="--w:0.42"></i></span><b data-to="42" data-suf="%">42%</b></div><div class="vm-bar">Signed up<span><i style="--w:0.27"></i></span><b data-to="27" data-suf="%">27%</b></div><div class="vm-bar">KYC done<span><i style="--w:0.19"></i></span><b data-to="19" data-suf="%">19%</b></div><div class="vm-bar">Account funded<span><i style="--w:0.13"></i></span><b data-to="13" data-suf="%">13%</b></div><div class="vm-bar">First transaction<span><i style="--w:0.11"></i></span><b data-to="11" data-suf="%">11%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where ad traffic drops before the order, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 ad clicks</span><span class="vm-pill">Beauty brand</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Ad click<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Product viewed<span><i style="--w:0.71"></i></span><b data-to="71" data-suf="%">71%</b></div><div class="vm-bar">Added to cart<span><i style="--w:0.18"></i></span><b data-to="18" data-suf="%">18%</b></div><div class="vm-bar">Checkout started<span><i style="--w:0.11"></i></span><b data-to="11" data-suf="%">11%</b></div><div class="vm-bar">Purchased<span><i style="--w:0.06"></i></span><b data-to="6" data-suf="%">6%</b></div><div class="vm-bar">Bought again<span><i style="--w:0.02"></i></span><b data-to="2" data-suf="%">2%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where paid leads drop before the deal, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 ad clicks</span><span class="vm-pill">B2B SaaS</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Ad click<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Form started<span><i style="--w:0.14"></i></span><b data-to="14" data-suf="%">14%</b></div><div class="vm-bar">Lead submitted<span><i style="--w:0.09"></i></span><b data-to="9" data-suf="%">9%</b></div><div class="vm-bar">Qualified lead<span><i style="--w:0.05"></i></span><b data-to="5" data-suf="%">5%</b></div><div class="vm-bar">Demo held<span><i style="--w:0.03"></i></span><b data-to="3" data-suf="%">3%</b></div><div class="vm-bar">Deal won<span><i style="--w:0.01"></i></span><b data-to="1" data-suf="%">1%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Paid stops working at scale.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>Double the budget, not the revenue</h3><p>Audiences saturate and costs climb as spend grows.</p></div></div><div><span class="n">02</span><div><h3>Creative goes stale</h3><p>Platforms need new creative every two weeks.</p></div></div><div><span class="n">03</span><div><h3>ROAS looks good, profit does not</h3><p>Retargeting claims sales that would have happened anyway.</p></div></div><div><span class="n">04</span><div><h3>One platform carries everything</h3><p>One algorithm change puts the pipeline at risk.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we run paid.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Account audit</span><div class="vm-row" style="margin-top:10px">Overlapping audiences<span class="vm-pill">Found</span></div><div class="vm-row" style="margin-top:10px">Wasted spend<span class="vm-pill">22%</span></div><div class="vm-row" style="margin-top:10px">Conversion tracking<span class="vm-pill">Fixed</span></div></div><h3>Audit and baseline</h3><p>Every account checked and a true baseline set.</p><div class="vo-hp"><small>You get</small><span>The spend to cut, before we add any.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Funnel tier</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Prospecting</span><span>Engagement</span><span>Conversion</span></div><div class="vm-row" style="margin-top:12px">Platforms<span class="vm-pill">Matched to market</span></div></div><h3>Structure and diversify</h3><p>Campaigns rebuilt by funnel stage, across the right platforms.</p><div class="vo-hp"><small>You get</small><span>An account built to scale.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Creative this month</span><div class="vm-row" style="margin-top:10px">Variants tested<span class="vm-pill">18</span></div><div class="vm-row" style="margin-top:10px">Winners scaled<span class="vm-pill">4</span></div><div class="vm-row" style="margin-top:10px">Languages<span class="vm-pill">Arabic and English</span></div></div><h3>Creative on a cycle</h3><p>New hooks, formats and offers every two weeks.</p><div class="vo-hp"><small>You get</small><span>A steady supply of winning ads.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Monthly spend vs month 1</span><div class="vm-bars"><div class="vm-bar">Month 1<span><i style="--w:0.36"></i></span><b>100%</b></div><div class="vm-bar">Month 4<span><i style="--w:1.00"></i></span><b>280%</b></div></div></div><h3>Scale with guardrails</h3><p>Budgets raised in steps, with alerts on CAC and ROAS.</p><div class="vo-hp"><small>You get</small><span>Growth that keeps its unit economics.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six parts of paid growth.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-search"/></svg></span><h3>Paid search</h3></div><p>Search, Shopping and Performance Max on high-intent demand.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Search, Shopping and PMax</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Bids on profit</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Negative keywords kept clean</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Cost per purchase by campaign type, AED</span></div><div class="vm-bars vr-cac"><div class="vm-bar best">Brand search<span><i style="--w:0.32"></i></span><b>18</b></div><div class="vm-bar">Shopping<span><i style="--w:0.60"></i></span><b>34</b></div><div class="vm-bar">Performance Max<span><i style="--w:0.72"></i></span><b>41</b></div><div class="vm-bar">Generic search<span><i style="--w:1.00"></i></span><b>57</b></div></div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-users"/></svg></span><h3>Paid social</h3></div><p>Meta, TikTok and Snapchat, each with its own creative.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Meta, TikTok and Snapchat</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Creative per platform</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Audiences tested weekly</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Spend by platform</span></div><div class="vr-stack"><i style="--w:42"></i><i style="--w:23"></i><i style="--w:21"></i><i style="--w:14"></i></div><ul><li><span class="k1"></span>Meta 42%</li><li><span class="k2"></span>TikTok 23%</li><li><span class="k3"></span>Snapchat 21%</li><li><span class="k4"></span>Google 14%</li></ul></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-chart"/></svg></span><h3>Reporting and incrementality</h3></div><p>Spend judged on the sales it truly added.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Platform claims checked</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Holdout tests by channel</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>One report for finance</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Sales the platforms credited to ads, split</span></div><div class="vr-stack"><i style="--w:62"></i><i style="--w:38"></i></div><ul><li><span class="k1"></span>Truly added 62%</li><li><span class="k2"></span>Would have bought anyway 38%</li></ul></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-pen"/></svg></span><h3>Creative production</h3></div><p>Fifteen to twenty variants a month, in Arabic and English.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Arabic and English variants</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Hooks tested every month</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Winners scaled fast</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Creative variants tested this year</span><span class="vm-k" data-to="216">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 47 C50 46 80 38 110 28 S170 12 198 4"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-doc"/></svg></span><h3>Landing pages</h3></div><p>Pages that match the ad and convert paid traffic.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Matched to each ad</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Built to load fast</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tested to convert</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Conversion rate, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.55"></i></span><b>2.1</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>3.8</b></div></div></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-build"/></svg></span><h3>LinkedIn and B2B</h3></div><p>Decision-makers reached by title, company and sector.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Targeting by title and company</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Lead forms that qualify</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Spend judged on meetings</span></li></ul></div><div class="vm vr-viz vr-steps" data-onview><div><i>Week 1</i>Target accounts listed</div><div><i>Week 2</i>Ads to decision-makers</div><div><i>Week 4</i>Demos booked</div></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>Performance marketing work.</h2><p class="dm-lede">Three engagements, each with the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vi-grid c3"><a class="vi-card ring vi-cs" href="/case-studies/signal-quality-scale-fintech-uae"><b>2.8<span class="vh-sx">x</span></b><em>Spend Scaled at Stable CPA</em><h3>A FinTech App, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Performance Marketing</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/meta-creative-experimentation-beauty-uae"><b>34<span class="vh-sx">%</span></b><em>CAC Reduction</em><h3>A D2C Beauty Brand, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Performance Marketing</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/google-ads-consolidation-retail-uae"><b>45<span class="vh-sx">%</span></b><em>More Conversions</em><h3>A Multi-Brand Retailer, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Performance Marketing</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a></div> <div class="vh-brk"><div><h3>If performance marketing sounds interesting, speak to us.</h3><p>We'd love to help you scale paid without your cost per customer running away.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From first click to paying customer.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Find</small><b>Cheaper first customers</b><span>Spend moved to what converts.</span></li><li><i></i><small>Convert</small><b>More sales per click</b><span>Landing pages that match the ad.</span></li><li><i></i><small>Prove</small><b>Incremental revenue</b><span>Go-dark tests show what ads add.</span></li><li><i></i><small>Scale</small><b>Budget that holds its CAC</b><span>Spend raised only while it pays.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why scaleups pick Velocity for paid.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A media-buying agency</div><div class="hd">An in-house performance hire</div><div class="hd us">Velocity</div> <div class="rl">Judged on</div><div class="no">Platform ROAS</div><div class="no">Their channel's numbers</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Revenue the ads truly added</div> <div class="rl">Creative</div><div class="no">Your team supplies it</div><div class="no">One person's capacity</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Fifteen to twenty variants a month</div> <div class="rl">Beyond the click</div><div class="no">Not in scope</div><div class="no">Not their channel</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Landing pages, tracking and lifecycle in one team</div> <div class="rl">Starts</div><div class="no">After a pitch and onboarding</div><div class="no">After 3 to 6 months of hiring</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>Within a week</div> </div> <div class="vo-board-m"><div><b>A media-buying agency</b><span>Buys media and reports platform ROAS.</span></div><div><b>An in-house performance hire</b><span>Three to six months to hire, then one person's channels.</span></div><div class="us"><b>Velocity</b><span>Starts within a week and answers for the revenue ads truly added.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on where your paid spend is leaking.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for scaleups ready to spend more, profitably.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">FinTech and apps</span><div class="vo-row">Click to first transaction<em>11%</em></div><div class="vo-row">Cost per funded account<span class="vo-v">Rising</span></div><div class="vo-row vo-goal"><span>First target</span><b>Funded accounts per dirham</b></div></div><div class="vo-body"><h3>Funded users, not installs.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">E-commerce and D2C</span><div class="vo-row">Click to purchase<em>6%</em></div><div class="vo-row">Bought again in 90 days<em>2%</em></div><div class="vo-row vo-goal"><span>First target</span><b>Profit per order</b></div></div><div class="vo-body"><h3>Profitable orders, not clicks.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">B2B and SaaS</span><div class="vo-row">Lead to qualified<em>5%</em></div><div class="vo-row">Paid to pipeline<span class="vo-v">Untracked</span></div><div class="vo-row vo-goal"><span>First target</span><b>Cost per qualified demo</b></div></div><div class="vo-body"><h3>Pipeline, not form fills.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"/></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>What is the minimum ad budget you work with?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>We typically work with companies spending $20,000 or more per month on paid channels. Below that threshold, the management fees relative to spend make it difficult to deliver meaningful ROI. For smaller budgets, we offer a one-time audit and strategy buildout that your team can execute in-house.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>How do you charge for performance marketing services?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>It depends on what you need, so it is agreed on a call once we understand the problem.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>How quickly can you launch campaigns after onboarding?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>Week 1 is account audit and tracking verification. Week 2 is campaign architecture and creative production. Campaigns are typically live by the end of week 2 or start of week 3. If you have existing campaigns running, we can optimize those in parallel while building the new structure.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>Who owns the ad accounts?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>You do. Always. We never operate on our own ad accounts. Your business manager owns all accounts, pixels, and data. We are granted partner or analyst access. If the engagement ends, you keep everything: the accounts, the audience data, the campaign structures, and all the learnings documentation.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>Performance marketing specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>Do you handle creative production or do we need to provide assets?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>We handle end-to-end creative production including static ads, video ads, and UGC-style content. You provide brand guidelines and product information, we produce 15-20 creative variants per month using our modular framework. If you have an in-house design team, we collaborate with them and provide creative briefs based on performance data.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>How do you prevent wasted spend on audiences that would convert organically?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>We run incrementality tests: controlled holdout experiments where we suppress ads to a random subset of users and measure whether they still convert. This tells us exactly how much of our paid conversions are truly incremental vs. organic cannibalization. We also exclude branded search terms where organic already dominates and use exclusion lists for existing customers unless we are running upsell campaigns.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av7" id="qv7"><span class="vh-qa-n" aria-hidden="true">07</span><span>Do you run Arabic-language campaigns?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av7" role="region" aria-labelledby="qv7"><div><p>Yes. Arabic creative is essential for Saudi Arabia and significant segments in the UAE, Egypt, and Bahrain. We produce native Arabic ad copy and creative (not translations) and run separate campaign structures for Arabic and English audiences. In KSA specifically, Arabic-first campaigns consistently outperform English by 40-60% on engagement metrics.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>Related reading</h3><div class="vi-links-g"><a href="/problems/scaling-spend-without-scaling-returns"><span><b>Scaling Ad Spend Without Scaling Returns</b><small>Why doubling the budget does not double revenue, and how to scale paid acquisition without destroying unit economics.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/problems/roas-looks-good-but-profit-doesnt"><span><b>When ROAS Looks Good But Profit Does Not Follow</b><small>The hidden gap between platform-reported ROAS and actual incremental profit, and how to close it.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/problems/campaigns-dont-convert"><span><b>Why Your Campaigns Drive Clicks But Not Conversions</b><small>The disconnect between ad engagement and conversion, and where the real leaks are in your funnel.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div><h3>Compare</h3><div class="vi-links-g"><a href="/compare/growth-marketing-agency-vs-performance-marketing-agency"><span><b>Growth Agency vs Performance Marketing Agency</b><small>Why a great ROAS can still sit on top of flat revenue, and what fixes it.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/compare/growth-marketing-agency-vs-digital-marketing-agency"><span><b>Growth vs Digital Marketing Agency</b><small>Why one builds a growth engine and the other just runs channels.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/b2b-lead-generation-saas"><span><b>B2B Lead Generation for SaaS</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-fintech"><span><b>Performance Marketing for Fintech</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-construction"><span><b>Performance Marketing for Construction</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-ecommerce"><span><b>Performance Marketing for Ecommerce &amp; D2C</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-education"><span><b>Performance Marketing for Education</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-events-exhibitions"><span><b>Performance Marketing for Events &amp; Exhibitions</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-financial-services"><span><b>Performance Marketing for Financial Services</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-food-beverage"><span><b>Performance Marketing for Food &amp; Beverage</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-healthcare"><span><b>Performance Marketing for Healthcare</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-hospitality"><span><b>Performance Marketing for Hospitality</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-logistics"><span><b>Performance Marketing for Logistics</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-marketplaces"><span><b>Performance Marketing for Marketplaces</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-medical-tourism"><span><b>Performance Marketing for Medical Tourism</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-mobility-transport"><span><b>Performance Marketing for Mobility &amp; Transport</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-real-estate"><span><b>Performance Marketing for Real Estate</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-retail"><span><b>Performance Marketing for Retail</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-startups-vcs"><span><b>Performance Marketing for Startups &amp; VCs</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/performance-marketing-for-tourism-boards"><span><b>Performance Marketing for Tourism Boards</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:performance-marketing-scaleups" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

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