We help payment, lending and wealth apps turn installs into funded accounts, and lower what each one costs, inside the rules of CBUAE, DFSA and FSRA.
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FinTech we have worked with
Which describes you?
We find where users drop between install and first transfer, and fix each step.
We find where applicants drop between first visit and disbursal, and fix each step.
We find where investors drop between install and first investment, and fix each step.
Licences, security and proof win users before an advert does.
More apps chase the same users on Google, Meta and Apple.
CBUAE, DFSA and FSRA each set their own rules for promotions.
Banks and big platforms now build payments into their own apps.
Guides and calculators that earn trust before the download.
The hard part
Accurate, compliant and readable at once.
Rank where users search, so installs stop depending on ad spend.
The hard part
Banks and comparison sites own most results.
A download is worth nothing until KYC and the first transaction.
The hard part
Product, onboarding and messaging in one team.
One community or corridor, won fully, before going broad.
The hard part
Resisting the urge to go broad too early.
Found on Google and named when people ask AI which app to use.
Budget moved to the channels that bring funded users, not installs.
Every funded account traced to where it came from.
Guides that bring sign-ups every month.
Users who bring the next users.
The right nudge at each step to the first transfer.
Two engagements, each with the number it moved.
2.8x Spend Scaled at Stable CPA A FinTech App, UAEPerformance MarketingRead it42% Reduction in Scope Creep An AI-Native Financial Solutions Platform, UAEProductRead it
Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.
We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.
You receive A growth plan your board can approve.
Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.
You receive The plan, then the funnel, product, data and campaigns, live and measured.
Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.
You receive A growth engine that runs, improves and reports against your number.
We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.
A growth plan your board can approve: what to do, what it is worth, and what comes first.
The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.
The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.
Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.
A growth team that owns the number with you, and reports against it every month.
Our tactical guide to scaling FinTech companies in the MENA region. Covers compliant user acquisition, activation optimization, trust-building content strategy, and the unit economics benchmarks that matter for financial products.
No spam. We will send the playbook and occasionally share relevant FinTech growth insights.
A marketing agency
Learns FinTech on your account and reports clicks.
A senior growth hire
Three to six months to hire, then one person's experience.
Starts within a week, has scaled KYC-to-funded funnels before, and answers for funded accounts.
We are not a marketing agency. We are a fractional growth team with FinTech experience. Our team comes from high-growth tech companies including Uber, Careem, and PayBy. We understand compliance-sensitive marketing, KYC conversion optimization, and financial product growth because we have built these systems at scale.
Yes. We work with FinTech companies headquartered anywhere that are targeting the MENA market, and we support MENA-based FinTech companies expanding regionally. Our expertise covers UAE, Saudi Arabia, Egypt, and East African markets where we have direct experience with user acquisition and growth.
The Velocity team includes members who have worked at PayBy and CashNow in the FinTech space, as well as high-growth tech companies like Uber, Careem, and SWVL where financial products (payments, wallets, driver earnings) were core to the business model. We bring first-hand experience with regulated financial product marketing, app-based user acquisition, and FinTech unit economics.
Working with us
It depends on what you need, so it is agreed on a call once we understand the problem.
Within 30 days, you will have a complete growth audit with prioritized opportunities. By day 60, initial campaigns and content programs will be live. By day 90, you will see measurable improvements in CAC, activation rates, and organic traffic. FinTech growth compounds as trust and brand recognition build over time.
Most start with a diagnosis: we read the business and come back with a plan, sized and in order. From there we can build it with your team and run it. You can also bring us in to build or run something you have already planned.
Yes. We understand that financial advertising in the UAE requires specific disclaimers, claim restrictions, and compliance reviews depending on whether you are regulated by CBUAE, DFSA, or FSRA. We build marketing programs that are both effective and compliant, and we work with your compliance team to ensure all creative and content meets regulatory standards.
We analyze your entire download-to-activation funnel: from first open to KYC start, document upload, verification, and first transaction. We identify drop-off points, run experiments to improve each stage, and build automated nudge sequences that guide users through KYC completion without creating friction.
We track FinTech-specific metrics: download-to-KYC rate, KYC-to-first-transaction rate, CAC by channel, customer LTV, transaction frequency, referral coefficient, 30/60/90-day retention, and blended CAC. Every metric is tied to sustainable unit economics, not vanity download numbers.
The UAE's diverse population means FinTech products often serve multiple segments with different languages, financial needs, and trust signals. We design segmented campaigns by nationality, income level, and use case, with localized creative and landing pages. We track performance by segment so you can allocate budget to the most efficient corridors and user groups.
Analytics & Growth Intelligence for FinTechCRM & Lifecycle Marketing for FinTechConversion Rate Optimization for FinTechGrowth Strategy & Research for FinTechPerformance Marketing for FinTechUI/UX Design for FinTech
SEO & GEO Services Rank for financial product searches and appear in AI recommendations for FinTech queries.Performance Marketing Drive compliant user acquisition through Google, Meta, and Apple Search Ads with FinTech-optimized campaigns.Content Marketing Build trust through financial education content that positions your brand as a credible authority.