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Our data doesn't match across systems
Data rarely matches across systems because each one identifies customers and counts events differently. Match records across systems on shared identifiers, document the known differences, and reconcile key totals every month.
Our data doesn't match across systems
Problem
Your CRM, analytics and billing systems disagree on basic numbers.
Customer counts, order totals and conversion figures differ from one system to the next. Some of the difference is expected, some is an error, and nobody can tell which is which.
Reconciling them by hand takes days every month.
Insight
Systems disagree for reasons that can be found.
Each system has its own way of identifying a customer, its own timing and its own rules for what counts. Some gaps are design, such as refunds or time zones. Others are errors, such as duplicates or missed events.
Matching records on shared identifiers separates the two.
How we approach it
We make your systems line up, and explain where they cannot.
- We match customer and order records across systems using shared identifiers.
- We find and fix the errors, and document the differences that are expected.
- We set up a monthly reconciliation of the key totals.
Your numbers agree, or you know exactly why they do not.
Ready to scale profitably?
Let's discuss how to unlock sustainable growth without sacrificing unit economics.