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Our reports take forever to update

By
Mukund Kabra

Reports are slow when they are rebuilt by hand from exports every week. Connect the source data once, automate the refresh, and keep manual work for interpreting the numbers rather than assembling them.

Category:
Experimentation
Reading time:
2
min read
Published on:
October 24, 2026
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Our reports take forever to update

Our reports take forever to update

Problem

Every Monday someone spends a day building the weekly report.

Data is exported from several tools, pasted into spreadsheets, cleaned and charted by hand. By the time the report is ready, it is out of date, and any mistake in the process goes unnoticed.

The team's most analytical person spends their time copying data.

Insight

Assembling reports should be automatic. Reading them should not.

When sources are connected to one place and refreshed on a schedule, reports are always current and built the same way every time. That frees people to explain the numbers instead of compiling them.

It also removes the copy-paste errors nobody notices.

How we approach it

We automate the assembly so people can focus on the meaning.

  1. We connect your data sources to one place that refreshes on a schedule.
  2. We rebuild your key reports on top of it, with checks that flag odd numbers.
  3. We set up a short weekly review that discusses what the numbers mean.

Reports are ready when you need them, and someone's day is free again.

Tags:  
Experimentation Scalability; Test Automation; Experiment Backlog; Hypothesis Management; Learning Velocity; A/B Testing
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