Our onboarding sucks but we don't know how to fix it**

Problem

compounds because onboarding lives in silos. Marketing sets expectations, product delivers an experience, CRM follows up-and none of them are synced. That fragmentation turns what should feel like momentum into friction. The result: users don't fail at onboarding; onboarding fails to guide them to their first moment of success. Fixing onboarding starts with seeing it as a narrative, not a sequence of screens.

Insight

Bad onboarding isn't about design-it's about disconnection. Most onboarding flows are built around features , not value . They teach users what the product does, not why it matters. The deeper issue is that teams treat onboarding as a linear checklist instead of a behavioral transformation. You're not onboarding users to your UI-you're onboarding them to a new habit. The

How Velocity Approaches It

We rebuild onboarding around the user's "aha moment." Velocity maps the emotional and functional path users take from signup to sustained value, identifying the precise drop-offs and motivational gaps along the way. We align product, growth, and communication into one experience that guides users to realize the core payoff fast-and reinforces it repeatedly. Our approach replaces guesswork with behavioral design. Every step serves a purpose, every message is context-aware, and every trigger moves users closer to self-sustaining engagement. If your onboarding feels broken and random, we'll help you build one that converts curiosity into conviction.