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We don't know where the leaks are in our funnel

By
Mukund Kabra

Funnel leaks are invisible until every step is tracked for the same users. Track each step from first visit to purchase, compare drop-off by device, channel and segment, and fix the step losing the most people first.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
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Measurement
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We don't know where the leaks are in our funnel

We don't know where the leaks are in our funnel

Problem

Visitors come in. Few become customers. You do not know where the rest go.

You see traffic at the top and sales at the bottom, and a gap in between. Without step-by-step tracking, the team guesses where people drop out.

Fixes get applied to the wrong steps.

Insight

The biggest leaks often hide in specific segments.

Overall conversion can look acceptable while one step fails badly on mobile, or for one channel or one country. Tracking every step for the same users, and splitting by segment, shows exactly where people are lost.

Fixing the largest leak first gives the biggest gain.

How we approach it

We find your leaks and rank them.

  1. We track every funnel step for the same users, from first visit to purchase.
  2. We compare drop-off by device, channel and segment.
  3. We rank the leaks by how many customers they cost and fix the biggest first.

More of the traffic you already pay for turns into customers.

Tags:  
Change Management Culture; Organizational Psychology; Innovation Systems; Growth Mindset; Employee Engagement; Leadership Behavior
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