We don't know where the leaks are in our funnel

Problem

If you don't know where the leaks are in your funnel, you lose the ability to make confident tradeoffs. Teams start debating numbers instead of customers, and every meeting becomes a negotiation over definitions, filters, and time windows. As the business scales, the gaps compound: new events get added ad hoc, dashboards diverge, and accountability disappears because no one trusts the source. The cost is not just reporting confusion. It is slow decisions, misaligned priorities, and growth bets that are impossible to prove or kill. The longer it stays unresolved, the more expensive it becomes to unwind.

Insight

A leaky funnel isn't a traffic problem, it's a clarity problem. Most funnels are measured in fragments, marketing tracks conversion rates, product tracks retention, finance tracks revenue, but no one owns the system end to end. The gaps hide in the handoffs. Users fall between tools, definitions, or teams. What looks like a performance issue is often a visibility issue: you can't see the drop-off because your data isn't stitched tightly enough to follow the journey. Until the measurement layer connects acquisition, activation, and retention, you'll always be optimizing symptoms instead of causes.

How Velocity Approaches It

We start by mapping the real funnel, not the theoretical one. Velocity traces every step from first touch to revenue and retention, aligning how it's tracked across marketing, product, and data systems. Then we identify the points of friction that metrics alone can't explain: where intent fades, where onboarding stalls, where value isn't clear soon enough. From there, we rebuild visibility so teams can see and act on what's working and what's leaking. Once the system is connected, growth becomes predictable instead of reactive. If you're tired of guessing where users fall off, we'll help you find the leaks and turn your funnel into a growth engine.