When most of a product goes unused, the core value is buried under features. Find the few features your retained users rely on, make those easy to reach, and hide, merge or retire the rest.
Category:
Product Growth
Reading time:
2
min read
Published on:
October 24, 2026
Resources
Product Growth
We don't use 90% of what we've built
We don't use 90% of what we've built
Problem
The product has grown huge. Users touch only a small part of it.
Years of feature requests and big launches have filled the product with options. New users struggle to find the core value, and the team maintains code that almost nobody uses.
Every new feature makes the product harder to understand.
Insight
A few features usually carry most of the value.
Usage data typically shows that retained users rely on a handful of features, while the rest are used rarely or once. Bringing the core forward makes the product easier to adopt.
Hiding, merging or retiring the rest lowers both confusion and cost.
How we approach it
We focus the product on what users actually value.
We measure feature usage, especially among your retained and paying users.
We bring the core features forward in navigation and onboarding.
We recommend what to hide, merge or retire, and track the effect on adoption.
The product gets simpler to use and cheaper to maintain.
Let's discuss how to unlock sustainable growth without sacrificing unit economics.
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