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We have no experimentation culture

By
Mukund Kabra

An experimentation culture starts with making tests easy and visible, not with a speech about failure. Give teams a simple way to run tests, share every result openly, and let leaders ask for a test before a big change.

Category:
Experimentation
Reading time:
2
min read
Published on:
October 24, 2026
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Experimentation
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We have no experimentation culture

We have no experimentation culture

Problem

Tests happen rarely, and only when one person pushes for them.

Most changes go live without testing because testing feels slow, technical or risky. Results that do exist are buried in someone's folder.

The company learns little from all the changes it makes.

Insight

Culture follows what is easy and what leaders ask for.

Teams test more when there is a simple setup, a clear template and visible results. They test much more when leaders routinely ask whether an idea was tested.

Sharing results, including the failures, makes testing normal.

How we approach it

We make testing the normal way to make changes.

  1. We set up simple tools and a template so anyone can run a test.
  2. We share every result in one visible place, wins and losses alike.
  3. We work with leaders to ask for evidence before big changes.

Testing spreads because it is easy, visible and expected.

Tags:  
Growth Knowledge Management; Centralized Systems; Repeatable Success; Learning Repository; Growth Wiki; Knowledge Retention
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