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We're solving problems no one asked for

By
Mukund Kabra

Teams build unwanted solutions when they start from ideas instead of customer problems. Before building, confirm the problem with real customers: how often they face it, what they do today and what it costs them.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
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Measurement
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We're solving problems no one asked for

We're solving problems no one asked for

Problem

The team ships solutions to problems customers do not seem to have.

Ideas start from technology, from competitors or from internal opinion. The features are well built, and almost nobody uses them.

Effort keeps going into the wrong things.

Insight

Good products start from problems customers already feel.

A real problem shows up in what people do today: workarounds, spreadsheets, complaints, money spent on alternatives. If customers are not already trying to solve it, they rarely adopt your solution.

Checking this first saves months of building.

How we approach it

We confirm the problem before anyone builds a solution.

  1. We interview target customers about how they handle the problem today.
  2. We look for evidence of real cost: time, money or frustration.
  3. We only take forward problems that are frequent, painful and worth paying to solve.

Your team builds what customers are already looking for.

Tags:  
Critical Growth Metrics; Metric Selection; Kpi Prioritization; North Star Metric; Growth Diagnosis; Leading Indicators
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