<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 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r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>Product-Led Growth</span></nav> <h1 class="vo-h1"><span class="l1">Product-led growth</span> <em>that sells itself.</em></h1> <p class="vo-lede">Activation, onboarding, pricing and growth loops designed into the product, so it brings and keeps its own users.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your product plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">SaaS</button><button type="button" role="radio" aria-checked="false">Apps and FinTech</button><button type="button" role="radio" aria-checked="false">Marketplaces</button></div> <div class="vo-pick-p on"><b>We find where users stall before value, and shorten the path.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 sign-ups</span><span class="vm-pill">B2B SaaS</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Signed up<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Finished onboarding<span><i style="--w:0.55"></i></span><b data-to="55" data-suf="%">55%</b></div><div class="vm-bar">Reached first value<span><i style="--w:0.24"></i></span><b data-to="24" data-suf="%">24%</b></div><div class="vm-bar">Invited a teammate<span><i style="--w:0.12"></i></span><b data-to="12" data-suf="%">12%</b></div><div class="vm-bar">Upgraded to paid<span><i style="--w:0.07"></i></span><b data-to="7" data-suf="%">7%</b></div><div class="vm-bar">Added seats<span><i style="--w:0.03"></i></span><b data-to="3" data-suf="%">3%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where users stall before value, and shorten the path.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 installs</span><span class="vm-pill">Consumer app</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Installed<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Signed up<span><i style="--w:0.58"></i></span><b data-to="58" data-suf="%">58%</b></div><div class="vm-bar">Reached first value<span><i style="--w:0.29"></i></span><b data-to="29" data-suf="%">29%</b></div><div class="vm-bar">Came back in week 2<span><i style="--w:0.18"></i></span><b data-to="18" data-suf="%">18%</b></div><div class="vm-bar">Paid or transacted<span><i style="--w:0.09"></i></span><b data-to="9" data-suf="%">9%</b></div><div class="vm-bar">Referred a friend<span><i style="--w:0.03"></i></span><b data-to="3" data-suf="%">3%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where buyers stall before the first booking, and shorten the path.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 new buyers</span><span class="vm-pill">Services marketplace</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Signed up<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Searched<span><i style="--w:0.71"></i></span><b data-to="71" data-suf="%">71%</b></div><div class="vm-bar">Booked<span><i style="--w:0.23"></i></span><b data-to="23" data-suf="%">23%</b></div><div class="vm-bar">Booked again<span><i style="--w:0.11"></i></span><b data-to="11" data-suf="%">11%</b></div><div class="vm-bar">Left a review<span><i style="--w:0.06"></i></span><b data-to="6" data-suf="%">6%</b></div><div class="vm-bar">Referred a friend<span><i style="--w:0.02"></i></span><b data-to="2" data-suf="%">2%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Most products don't grow themselves.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>Users sign up, never activate</h3><p>Most never reach the moment it clicks.</p></div></div><div><span class="n">02</span><div><h3>Every deal needs a call</h3><p>No self-serve way to buy or upgrade.</p></div></div><div><span class="n">03</span><div><h3>No loops built in</h3><p>Nothing in the product brings the next user.</p></div></div><div><span class="n">04</span><div><h3>Pricing leaves money behind</h3><p>Free users stay free, paid users do not grow.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we build product-led growth.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Still active after 30 days</span><div class="vm-bars"><div class="vm-bar">Reached first value<span><i style="--w:1.00"></i></span><b>68%</b></div><div class="vm-bar">Did not<span><i style="--w:0.21"></i></span><b>14%</b></div></div></div><h3>Map the value path</h3><p>Find the action that predicts who stays.</p><div class="vo-hp"><small>You get</small><span>Your activation moment, defined.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">First run</span><div class="vm-row" style="margin-top:10px">Steps to value<span class="vm-pill">12 to 4</span></div><div class="vm-row" style="margin-top:10px">Paths by role<span class="vm-pill">3</span></div><div class="vm-row" style="margin-top:10px">Guidance<span class="vm-pill">In context</span></div></div><h3>Redesign onboarding</h3><p>Fewer steps, smart defaults, paths by role.</p><div class="vo-hp"><small>You get</small><span>Users at value in minutes.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Growth loop</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Invite</span><span>Share</span><span>Integrate</span><span>Refer</span></div><div class="vm-row" style="margin-top:12px">New users from loops<span class="vm-pill">Growing</span></div></div><h3>Build conversion and expansion</h3><p>Upgrade prompts and loops at natural moments.</p><div class="vo-hp"><small>You get</small><span>Revenue that grows without a sales call.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Tracked weekly</span><div class="vm-row" style="margin-top:10px">Activation rate<span class="vm-pill">24% to 37%</span></div><div class="vm-row" style="margin-top:10px">Time to value<span class="vm-pill">Down</span></div><div class="vm-row" style="margin-top:10px">Invites per user<span class="vm-pill">0.4</span></div></div><h3>Measure and iterate</h3><p>Two-week experiments on the numbers that matter.</p><div class="vo-hp"><small>You get</small><span>A growth model you can read.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six parts of product-led growth.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-search"/></svg></span><h3>Activation audit</h3></div><p>Find the moment it clicks, and where users stall.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>The first-value moment found</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Drop-off by step</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Fixes ranked by value</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Users reaching first value, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.65"></i></span><b>24</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>37</b></div></div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-layers"/></svg></span><h3>Onboarding redesign</h3></div><p>Paths by role and guidance inside the app.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Paths by role</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Guidance inside the app</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Empty states that help</span></li></ul><div class="vm vr-viz vr-steps" data-onview><div><i>Step 1</i>Pick your role</div><div><i>Step 2</i>Bring in your data</div><div><i>Step 3</i>First report ready</div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-target"/></svg></span><h3>Growth experiments</h3></div><p>A steady run of tests on activation, upgrade and expansion.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tests ranked by value</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Run inside the product</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Results written down</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Trial to paid, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.60"></i></span><b>4.1</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>6.8</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-gift"/></svg></span><h3>Growth loops</h3></div><p>Invites, sharing and referral built in.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Invites built into the product</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Sharing that brings users</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Referral rewards that pay back</span></li></ul><div class="vm vr-viz vr-tree" data-onview><div class="vr-t1"><i></i></div><div class="vr-t2"><i></i><i></i><i></i></div><div class="vr-t3"><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i><i></i></div><span class="vm-l">One user, two invites deep</span></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-chart"/></svg></span><h3>Product analytics</h3></div><p>Activation, adoption and expansion tracked.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Activation and adoption</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Expansion signals</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Product-qualified leads for sales</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Weekly active users</span><span class="vm-k" data-to="8400">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 46 C40 44 60 40 90 32 S150 16 198 6"/></svg></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-star"/></svg></span><h3>Pricing and packaging</h3></div><p>Tiers and limits that match how users get value.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Tiers that match value</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Limits that lead to upgrade</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Prices tested, not guessed</span></li></ul></div><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Customers by plan</span></div><div class="vr-stack"><i style="--w:62"></i><i style="--w:24"></i><i style="--w:11"></i><i style="--w:3"></i></div><ul><li><span class="k1"></span>Free 62%</li><li><span class="k2"></span>Starter 24%</li><li><span class="k3"></span>Pro 11%</li><li><span class="k4"></span>Enterprise 3%</li></ul></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>Product-led growth work.</h2><p class="dm-lede">Three engagements, each with the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vi-grid c3"><a class="vi-card ring vi-cs" href="/case-studies/cro-framework-ondemand-marketplace-uae"><b>19<span class="vh-sx">%</span></b><em>Signup Rate Improvement</em><h3>An On-Demand Services Marketplace, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/growth-experimentation-pos-greece"><b>42<span class="vh-sx">%</span></b><em>Signup Rate</em><h3>A Series-A B2B POS Platform, Greece</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/jtbd-research-ai-fintech-uae"><b>42<span class="vh-sx">%</span></b><em>Reduction in Scope Creep</em><h3>An AI-Native Financial Solutions Platform, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Product</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a></div> <div class="vh-brk"><div><h3>If product-led growth sounds interesting, speak to us.</h3><p>We'd love to help you get the product to bring in and keep its own users.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From sign-up to expansion.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Activate</small><b>First value, fast</b><span>Fewer steps to the moment it clicks.</span></li><li><i></i><small>Convert</small><b>Self-serve upgrades</b><span>Prompts at natural limits.</span></li><li><i></i><small>Expand</small><b>More seats and usage</b><span>Revenue that grows by itself.</span></li><li><i></i><small>Spread</small><b>Users who bring users</b><span>Loops built into the product.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why teams pick Velocity for product-led growth.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A product agency</div><div class="hd">An in-house growth PM</div><div class="hd us">Velocity</div> <div class="rl">Focus</div><div class="no">Shipping features</div><div class="no">Their own roadmap</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Activation, conversion and expansion</div> <div class="rl">Pricing</div><div class="no">Out of scope</div><div class="no">Rarely their call</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Designed and tested with you</div> <div class="rl">Evidence</div><div class="no">Opinions and briefs</div><div class="no">What they can instrument</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Product data and experiments</div> <div class="rl">Starts</div><div class="no">After a pitch and onboarding</div><div class="no">After 3 to 6 months of hiring</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>Within a week</div> </div> <div class="vo-board-m"><div><b>A product agency</b><span>Ships features from a brief.</span></div><div><b>An in-house growth PM</b><span>Three to six months to hire, then one roadmap.</span></div><div class="us"><b>Velocity</b><span>Starts within a week and answers for activation, conversion and expansion.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on where users drop before they activate.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for products people use that don't yet sell themselves.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">SaaS and FinTech</span><div class="vo-row">Product-market fit<span class="vo-v">Proven</span></div><div class="vo-row">Trial to paid<span class="vo-v">Below target</span></div><div class="vo-row vo-goal"><span>First target</span><b>Self-serve revenue</b></div></div><div class="vo-body"><h3>Upgrades without a sales call.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Marketplaces</span><div class="vo-row">Buyers who book again<em>11%</em></div><div class="vo-row">Reviews left<em>6%</em></div><div class="vo-row vo-goal"><span>First target</span><b>Repeat bookings</b></div></div><div class="vo-body"><h3>Buyers who come back on their own.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Mobile and consumer apps</span><div class="vo-row">Still active after week one<em>Under 20%</em></div><div class="vo-row">Back in week 2<em>18%</em></div><div class="vo-row vo-goal"><span>First target</span><b>A referral loop</b></div></div><div class="vo-body"><h3>Users who bring the next users.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"/></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>How long does a PLG transformation take?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>A typical engagement spans 3-6 months. Month 1 is diagnostic: we audit the user journey, identify the aha moment, and design the strategy. Months 2-3 focus on onboarding redesign and self-serve flow implementation. Months 4-6 are experimentation: testing upgrade triggers, viral loops, and pricing changes. Quick wins (onboarding improvements) often show results within 4-6 weeks.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>What if we already have a sales team? Do we need to eliminate it?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>Absolutely not. PLG and sales-led growth are not mutually exclusive. The most successful PLG companies (Slack, Figma, Datadog) have large sales teams. The difference is that sales focuses on enterprise accounts and expansion deals, while the product handles SMB acquisition and initial conversions. This makes your sales team more efficient, not redundant.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>Product-led growth specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>What is product-led growth and how is it different from traditional growth?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>Product-led growth uses the product itself as the primary driver of acquisition, activation, and expansion. Instead of relying on sales teams to close every deal, the product offers a free trial or freemium tier, guides users to value quickly, and converts them through in-product upgrade prompts. Companies like Slack, Zoom, and Notion grew this way. The difference is economic: PLG companies have lower CAC, higher NRR, and scale with less headcount.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>Does PLG work for B2B products with long sales cycles?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>Yes, but it looks different. For enterprise B2B, we design a &quot;product-led sales&quot; motion: the product generates qualified leads (PQLs) by tracking usage signals, and sales picks up conversations with users who have already experienced value. This shortens sales cycles by 30-50% because the prospect has already tried the product. Datadog, Atlassian, and Figma all use this hybrid approach.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>How do you determine the right free tier vs. what should be paid?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>The free tier must include enough value for users to reach the aha moment and become habitual users. The paid tier gates features that power users need: more usage volume, team collaboration, advanced analytics, integrations, or premium support. The line between free and paid is a strategic decision based on your value metric, competitive landscape, and expansion model. We test different boundaries to find the optimal split.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>How do you measure PLG success?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>The core PLG metrics are: activation rate (% of signups reaching the aha moment), time-to-value (how fast they get there), trial-to-paid conversion rate, net revenue retention (expansion minus churn), and viral coefficient (how many new users each existing user brings). We track all of these in real-time dashboards and run experiments to improve each metric.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av7" id="qv7"><span class="vh-qa-n" aria-hidden="true">07</span><span>Does PLG work in the GCC market?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av7" role="region" aria-labelledby="qv7"><div><p>Yes, with regional adaptations. The GCC has high smartphone penetration and a tech-savvy user base, which are prerequisites for PLG. However, enterprise procurement processes in Saudi Arabia and the UAE often require relationship-driven sales for initial approvals. We design hybrid motions: self-serve for SMBs and individual users, product-led sales for enterprise accounts. Arabic-language onboarding and localized pricing are also critical for GCC adoption.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>Related reading</h3><div class="vi-links-g"><a href="/problems/users-try-but-dont-stay"><span><b>Users Try Your Product But Do Not Stay</b><small>Why signups spike but retention flatlines, and how to close the gap between trial and long-term usage.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/problems/we-have-product-market-fit-but-no-growth-engine"><span><b>Product-Market Fit But No Growth Engine</b><small>You have retention and love from users, but no systematic way to grow. The missing piece between PMF and scale.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/services/analytics-growth-intelligence"><span><b>Analytics &amp; Growth Intelligence</b><small>The measurement infrastructure that powers PLG: product analytics, cohort analysis, and experimentation systems.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/product-led-growth-for-ecommerce"><span><b>Product-Led Growth for E-commerce</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/product-led-growth-for-saas"><span><b>Product-Led Growth for SaaS</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/product-led-growth-for-startups-vcs"><span><b>Product-Led Growth for Startups &amp; VCs</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:product-led-growth-strategy" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

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