CRO for Mobility & Transport in the UAE

<link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700;800&family=Nunito+Sans:wght@400;500;600;700&display=swap" rel="stylesheet"> <main role="main"> <article itemscope itemtype="https://schema.org/WebPage"> <section class="vg-section" style="background:#06054B;padding:100px 0 80px;position:relative;overflow:hidden;"> <div style="max-width:1200px;margin:0 auto;padding:0 24px;position:relative;z-index:1;"> <nav style="margin-bottom:32px;" aria-label="Breadcrumb"> <ol style="font-family:'Nunito Sans',sans-serif;list-style:none;padding:0;margin:0;display:flex;gap:8px;align-items:center;font-size:16px;color:#94a3b8;flex-wrap:wrap;"> <li><a href="https://www.velocitygrowth.ae" style="color:#94a3b8;text-decoration:none;">Home</a></li> <li style="color:#94a3b8;">&rsaquo;</li> <li><a href="https://www.velocitygrowth.ae/expertise" style="color:#94a3b8;text-decoration:none;">Expertise</a></li> <li style="color:#94a3b8;">&rsaquo;</li> <li style="color:#9431ff;">CRO for Mobility & Transport</li> </ol> </nav> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 0.8fr;gap:48px;align-items:center;"> <div> <div style="display:inline-block;font-family:'Nunito Sans',sans-serif;font-size:13px;font-weight:600;color:#c084fc;background:rgba(148,49,255,0.12);border:1px solid rgba(148,49,255,0.3);padding:6px 14px;border-radius:100px;margin-bottom:20px;">Mobility growth · UAE & GCC</div> <h1 style="font-family:'Montserrat',sans-serif;font-size:50px;font-weight:700;line-height:1.12;color:#fff;margin:0 0 22px;"><span style="background:linear-gradient(135deg,#9431ff 0%,#c084fc 100%);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;">Conversion Optimization</span> for Mobility & Transport in the UAE</h1> <p style="font-family:'Nunito Sans',sans-serif;font-size:20px;line-height:1.7;color:#c8cdd3;max-width:640px;margin:0 0 28px;">You pay to acquire installs and signups, then lose most of them before the first ride: clunky onboarding, painful payment setup, and a signup flow built for one side of the network. We run structured experiments on the activation funnel so more of the users you already pay for actually ride.</p> <div style="display:flex;gap:18px;flex-wrap:wrap;margin:0 0 32px;"><div style="display:flex;align-items:center;gap:7px;font-family:'Nunito Sans',sans-serif;font-size:13px;color:#c8cdd3;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg>Activation-funnel CRO</div><div style="display:flex;align-items:center;gap:7px;font-family:'Nunito Sans',sans-serif;font-size:13px;color:#c8cdd3;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg>Install-to-first-ride</div><div style="display:flex;align-items:center;gap:7px;font-family:'Nunito Sans',sans-serif;font-size:13px;color:#c8cdd3;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg>Two-sided onboarding</div><div style="display:flex;align-items:center;gap:7px;font-family:'Nunito Sans',sans-serif;font-size:13px;color:#c8cdd3;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg>Mobile-first</div></div> <div style="display:flex;gap:16px;flex-wrap:wrap;align-items:center;"> <a href="#audit" style="display:inline-block;background:#9431ff;color:#fff;font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;padding:14px 32px;border-radius:100px;text-decoration:none;" onmouseover="this.style.background='#7a28d6'" onmouseout="this.style.background='#9431ff'">Book a Free Discovery Call</a> <a href="#arsenal" style="display:inline-block;color:#fff;font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:500;padding:14px 24px;text-decoration:none;border:1px solid rgba(255,255,255,0.25);border-radius:100px;">See how we solve it ↓</a> </div> </div> <div><div style="display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:380px;width:100%;margin:0 auto;"><div style="background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.08);border-radius:16px;padding:22px;text-align:center;"> <div style="font-family:'Montserrat',sans-serif;font-size:26px;font-weight:600;color:#fff;">First-ride rate</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;color:#94a3b8;margin-top:4px;">The metric that matters</div> </div> <div style="background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.08);border-radius:16px;padding:22px;text-align:center;"> <div style="font-family:'Montserrat',sans-serif;font-size:26px;font-weight:600;color:#fff;">Onboarding</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;color:#94a3b8;margin-top:4px;">Signup to value</div> </div> <div style="background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.08);border-radius:16px;padding:22px;text-align:center;"> <div style="font-family:'Montserrat',sans-serif;font-size:26px;font-weight:600;color:#fff;">Experiments</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;color:#94a3b8;margin-top:4px;">Tested, not guessed</div> </div> <div style="background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.08);border-radius:16px;padding:22px;text-align:center;"> <div style="font-family:'Montserrat',sans-serif;font-size:26px;font-weight:600;color:#fff;">Two-sided</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;color:#94a3b8;margin-top:4px;">Riders and drivers</div> </div></div></div> </div> </div> </section> <section style="background:#fff;padding:40px 0;border-bottom:1px solid #f0f0f0;overflow:hidden;"> <div style="max-width:1200px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:2px;color:#94a3b8;text-align:center;margin:0 0 28px;">Brands we have worked with</p> </div> <style>@keyframes vg-marquee-exp{0%{transform:translateX(0)}100%{transform:translateX(-50%)}}</style> <div style="position:relative;width:100%;overflow:hidden;mask-image:linear-gradient(to right,transparent 0%,black 10%,black 90%,transparent 100%);-webkit-mask-image:linear-gradient(to right,transparent 0%,black 10%,black 90%,transparent 100%);"> <div style="display:flex;align-items:center;gap:56px;animation:vg-marquee-exp 35s linear infinite;width:max-content;"> <img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1f2f5bbe0d5e85d1f5ce_uber.png" alt="Uber logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e61ed4db70adb128885_noon.png" alt="noon logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1dc56843f3f55f632485_accenture.png" alt="Accenture logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1dd8b280547775a1b3ac_botim.png" alt="Botim logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e7da19fe190aec297c3_payby.png" alt="PayBy logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ed5e600d7dec12bb156_rizek.png" alt="Rizek logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1efea67500c4140443df_times%20internet.png" alt="Times Internet logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1eef5bbe0d5e85d1bc29_swwl.png" alt="SWVL logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e3af47e53bf47446126_hafla.png" alt="Hafla logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ea4895ae3c345ade9f5_quickbus.png" alt="QuickBus logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1df7a3ec3d9cb9ea6bf5_buupass.png" alt="BuuPass logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e2c29eb84606e009c62_flaunte.png" alt="Flaunte logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e18229541516fc99100_crescent.png" alt="Crescent logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e6e6cab636a52292e07_oxinus.png" alt="Oxinus logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e4d2383766a71df4308_justgo.png" alt="JustGo logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ec814fa830e5a20e34c_riva.png" alt="Riva logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1de6311a66b57589b61b_break.png" alt="BreakBread logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e068baf7ac1c7656f7f_cashnow.png" alt="CashNow logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1f3e5406a1691597fe35_ubereats.png" alt="Uber Eats logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e908906e2f7858ee71a_redemob.png" alt="Redeemob logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ee15c91e866ded703e4_spotlight.png" alt="Spotlight logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e95a19fe190aec2aa7a_posom.png" alt="Posom logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/68d13ad04dab597f4008196d_Group.png" alt="Test AI logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/68d1474b56e7a60a94481ac2_Munsit_Logo.svg" alt="Munsit logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/68d147027342e79e3f818cb6_ig0cfV48ODPkisMrcixNwaZiE.svg" alt="Superchat logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/> <img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1f2f5bbe0d5e85d1f5ce_uber.png" alt="Uber logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e61ed4db70adb128885_noon.png" alt="noon logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1dc56843f3f55f632485_accenture.png" alt="Accenture logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1dd8b280547775a1b3ac_botim.png" alt="Botim logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e7da19fe190aec297c3_payby.png" alt="PayBy logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ed5e600d7dec12bb156_rizek.png" alt="Rizek logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1efea67500c4140443df_times%20internet.png" alt="Times Internet logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1eef5bbe0d5e85d1bc29_swwl.png" alt="SWVL logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e3af47e53bf47446126_hafla.png" alt="Hafla logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ea4895ae3c345ade9f5_quickbus.png" alt="QuickBus logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1df7a3ec3d9cb9ea6bf5_buupass.png" alt="BuuPass logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e2c29eb84606e009c62_flaunte.png" alt="Flaunte logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e18229541516fc99100_crescent.png" alt="Crescent logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e6e6cab636a52292e07_oxinus.png" alt="Oxinus logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e4d2383766a71df4308_justgo.png" alt="JustGo logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ec814fa830e5a20e34c_riva.png" alt="Riva logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1de6311a66b57589b61b_break.png" alt="BreakBread logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e068baf7ac1c7656f7f_cashnow.png" alt="CashNow logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1f3e5406a1691597fe35_ubereats.png" alt="Uber Eats logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e908906e2f7858ee71a_redemob.png" alt="Redeemob logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1ee15c91e866ded703e4_spotlight.png" alt="Spotlight logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/67ed1e95a19fe190aec2aa7a_posom.png" alt="Posom logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/68d13ad04dab597f4008196d_Group.png" alt="Test AI logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/68d1474b56e7a60a94481ac2_Munsit_Logo.svg" alt="Munsit logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/><img src="https://cdn.prod.website-files.com/67d85ba75cf372c97c80ab84/68d147027342e79e3f818cb6_ig0cfV48ODPkisMrcixNwaZiE.svg" alt="Superchat logo" style="height:32px;width:auto;object-fit:contain;flex-shrink:0;"/> </div> </div> </section> <section class="vg-section" style="background:#fff;padding:56px 0 8px;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <div style="background:#f8f9fa;border:1px solid #e8eaf0;border-radius:20px;padding:28px;"> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;font-weight:700;color:#9431ff;text-transform:uppercase;letter-spacing:0.08em;margin-bottom:10px;">In short</div> <p style="font-family:'Nunito Sans',sans-serif;font-size:17px;font-weight:600;line-height:1.6;color:#06054B;margin:0 0 20px;">Conversion optimization for mobility and transport works when it treats the activation funnel (signup, payment, first ride or booking) as the product, finds where users drop off before activating, and tests fixes with structured experiments rather than guessing. In mobility the friction is specific: heavy onboarding, payment-setup pain, permission and verification steps, and signup flows that ignore the two-sided network. CRO recovers the riders and drivers your acquisition spend already brought and converts more of them to a first completed ride.</p> <div style="display:grid;grid-template-columns:1fr 1fr;gap:14px 28px;" class="vg-grid-2"><div style="display:flex;gap:12px;align-items:flex-start;"> <span style="flex-shrink:0;width:26px;height:26px;border-radius:8px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="15" height="15" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:15px;line-height:1.55;"><span style="font-weight:700;color:#06054B;">The real metric:</span> <span style="color:#334155;">install-to-first-ride and signup-to-activation rate, not installs or signups.</span></div> </div> <div style="display:flex;gap:12px;align-items:flex-start;"> <span style="flex-shrink:0;width:26px;height:26px;border-radius:8px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="15" height="15" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:15px;line-height:1.55;"><span style="font-weight:700;color:#06054B;">The real bottleneck:</span> <span style="color:#334155;">onboarding, payment, and verification friction, not more installs.</span></div> </div> <div style="display:flex;gap:12px;align-items:flex-start;"> <span style="flex-shrink:0;width:26px;height:26px;border-radius:8px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="15" height="15" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:15px;line-height:1.55;"><span style="font-weight:700;color:#06054B;">The real method:</span> <span style="color:#334155;">structured experiments on the activation funnel, with statistical rigour.</span></div> </div> <div style="display:flex;gap:12px;align-items:flex-start;"> <span style="flex-shrink:0;width:26px;height:26px;border-radius:8px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="15" height="15" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:15px;line-height:1.55;"><span style="font-weight:700;color:#06054B;">The real proof:</span> <span style="color:#334155;">structured visual experimentation lifted conversion 12 percent for a UAE superapp (adjacent sector).</span></div> </div></div> </div> </div> </section> <section class="vg-section" style="background:#fff;padding:8px 0 56px;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <div style="border-top:1px solid #e8eaf0;padding-top:28px;"> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;font-weight:700;color:#9431ff;text-transform:uppercase;letter-spacing:0.08em;margin-bottom:18px;text-align:center;">Velocity, by the numbers</div> <div style="display:flex;flex-wrap:wrap;gap:20px;justify-content:center;"><div style="flex:1;min-width:150px;text-align:center;padding:0 12px;"> <div style="font-family:'Montserrat',sans-serif;font-size:30px;font-weight:700;color:#06054B;">1,000+</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:13px;color:#64748b;margin-top:4px;">Experiments run</div> </div> <div style="flex:1;min-width:150px;text-align:center;padding:0 12px;"> <div style="font-family:'Montserrat',sans-serif;font-size:30px;font-weight:700;color:#06054B;">100+</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:13px;color:#64748b;margin-top:4px;">Funnels optimized</div> </div> <div style="flex:1;min-width:150px;text-align:center;padding:0 12px;"> <div style="font-family:'Montserrat',sans-serif;font-size:30px;font-weight:700;color:#06054B;">10-30%</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:13px;color:#64748b;margin-top:4px;">Typical conversion lift</div> </div> <div style="flex:1;min-width:150px;text-align:center;padding:0 12px;"> <div style="font-family:'Montserrat',sans-serif;font-size:30px;font-weight:700;color:#06054B;">100+</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:13px;color:#64748b;margin-top:4px;">Landing pages tested</div> </div></div> </div> </div> </section> <section class="vg-section" style="background:#f8f9fa;padding:72px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">Sound familiar?</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">If you own the app and activation, you've hit at least three of these</h2> <p style="font-family:'Nunito Sans',sans-serif;font-size:18px;line-height:1.7;color:#475569;max-width:760px;margin:0 0 28px;">These are activation and onboarding problems, not install-volume problems, and they are exactly where more acquisition spend cannot help.</p> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 1fr;gap:16px;"><div style="display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid #e2e8f0;border-radius:14px;padding:20px 22px;" class="vg-exec-card"> <span style="flex-shrink:0;width:38px;height:38px;border-radius:10px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.6;color:#06054B;">You pay for installs, and most users never complete a first ride or booking.</div> </div> <div style="display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid #e2e8f0;border-radius:14px;padding:20px 22px;" class="vg-exec-card"> <span style="flex-shrink:0;width:38px;height:38px;border-radius:10px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.6;color:#06054B;">Payment setup and verification lose users right when they were ready to ride.</div> </div> <div style="display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid #e2e8f0;border-radius:14px;padding:20px 22px;" class="vg-exec-card"> <span style="flex-shrink:0;width:38px;height:38px;border-radius:10px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.6;color:#06054B;">Your onboarding is long and clunky, and you have never tested a shorter one.</div> </div> <div style="display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid #e2e8f0;border-radius:14px;padding:20px 22px;" class="vg-exec-card"> <span style="flex-shrink:0;width:38px;height:38px;border-radius:10px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.6;color:#06054B;">Driver and rider signup are the same flow, ignoring that they need different things.</div> </div> <div style="display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid #e2e8f0;border-radius:14px;padding:20px 22px;" class="vg-exec-card"> <span style="flex-shrink:0;width:38px;height:38px;border-radius:10px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.6;color:#06054B;">You redesign onboarding on opinion, then cannot tell if activation went up or down.</div> </div> <div style="display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid #e2e8f0;border-radius:14px;padding:20px 22px;" class="vg-exec-card"> <span style="flex-shrink:0;width:38px;height:38px;border-radius:10px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg></span> <div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.6;color:#06054B;">Mobile is everything, and the activation flow on some devices is painful.</div> </div></div> </div> </section> <section class="vg-section" style="background:#fff;padding:72px 0 80px;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">The Challenge</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">Why mobility apps lose users before the first ride</h2> <p style="font-family:'Nunito Sans',sans-serif;font-size:18px;line-height:1.7;color:#475569;max-width:760px;margin:0 0 28px;">Sometimes installs are too few. Far more often there are plenty and most never activate, because onboarding is heavy, payment and verification leak, and signup ignores the two sides. These trace back to four structural problems.</p> <div class="vg-grid-2" style="display:grid;grid-template-columns:repeat(2,1fr);gap:24px;"><div class="vg-challenge-card" style="background:#06054B;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 14px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(192,132,252,0.14);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#c084fc" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><polygon points="22 3 2 3 10 12.46 10 19 14 21 14 12.46 22 3"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#fff;margin:0;">Onboarding and signup friction</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#c8cdd3;margin:0;">Long, multi-step onboarding with permissions, verification, and forms abandons users before they reach a first ride. Most mobility onboarding has never been tested against a leaner flow.</p> </div> <div class="vg-challenge-card" style="background:#06054B;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 14px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(192,132,252,0.14);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#c084fc" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#fff;margin:0;">Payment-setup drop-off</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#c8cdd3;margin:0;">Adding a card or payment method is a common, brutal drop-off point. Users ready to ride stall at payment, and acquisition spend is wasted right at the finish line.</p> </div> <div class="vg-challenge-card" style="background:#06054B;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 14px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(192,132,252,0.14);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#c084fc" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/><circle cx="9" cy="7" r="4"/><path d="M23 21v-2a4 4 0 0 0-3-3.87"/><path d="M16 3.13a4 4 0 0 1 0 7.75"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#fff;margin:0;">One flow for two sides</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#c8cdd3;margin:0;">Riders and drivers need different onboarding, verification, and value moments. A single signup flow underserves one side and slows activation on both.</p> </div> <div class="vg-challenge-card" style="background:#06054B;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 14px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(192,132,252,0.14);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#c084fc" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#fff;margin:0;">Onboarding redesigned by opinion</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#c8cdd3;margin:0;">Activation flows get rebuilt on stakeholder taste, then nobody can say whether first-ride rate improved. Without controlled experiments, changes are guesses and regressions go unnoticed.</p> </div></div> </div> </section> <section class="vg-section" style="background:#06054B;padding:80px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">Why most agencies stall</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#fff;margin:0 0 24px;">Why a typical app or design agency can't fix this</h2> <p style="font-family:'Nunito Sans',sans-serif;font-size:18px;line-height:1.7;color:#c8cdd3;max-width:820px;margin:0 0 12px;">Most agencies redesign mobility onboarding on aesthetics and call it conversion work. Without experimentation, two-sided thinking, and funnel instrumentation, that is decoration, not optimization.</p> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:24px 0 8px;"> <div style="font-family:'Montserrat',sans-serif;font-size:13px;font-weight:700;color:#f87171;text-transform:uppercase;letter-spacing:0.06em;">A typical media agency</div> <div style="font-family:'Montserrat',sans-serif;font-size:13px;font-weight:700;color:#34d399;text-transform:uppercase;letter-spacing:0.06em;">Velocity</div> </div> <div style="border-bottom:1px solid rgba(255,255,255,0.1);padding:24px 0;"> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start;"> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#f87171" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Redesign on taste</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#aab0cc;">A prettier onboarding shipped on opinion, with no measurement of activation.</div></div></div> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Test on evidence</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#d4d8e8;">We run controlled experiments so every change to the activation funnel is validated against first-ride rate, not opinion.</div></div></div> </div> </div> <div style="border-bottom:1px solid rgba(255,255,255,0.1);padding:24px 0;"> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start;"> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#f87171" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Optimize installs</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#aab0cc;">Top-of-funnel volume with no activation lens.</div></div></div> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Optimize first rides</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#d4d8e8;">We optimize install-to-first-ride and signup-to-activation, the metrics that matter.</div></div></div> </div> </div> <div style="border-bottom:1px solid rgba(255,255,255,0.1);padding:24px 0;"> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start;"> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#f87171" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Ignore payment friction</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#aab0cc;">Leave the payment-setup drop unaddressed.</div></div></div> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Fix payment activation</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#d4d8e8;">We test payment-setup flows that recover users at the most common drop-off.</div></div></div> </div> </div> <div style="border-bottom:1px solid rgba(255,255,255,0.1);padding:24px 0;"> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start;"> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#f87171" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">One flow for everyone</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#aab0cc;">The same signup for riders and drivers.</div></div></div> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Two-sided onboarding</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#d4d8e8;">We design and test distinct rider and driver activation paths.</div></div></div> </div> </div> <div style="border-bottom:1px solid rgba(255,255,255,0.1);padding:24px 0;"> <div class="vg-grid-2" style="display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:start;"> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#f87171" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Stop at signup</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#aab0cc;">Their job ends at registration.</div></div></div> <div style="display:flex;gap:13px;align-items:flex-start;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#34d399" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><div><div style="font-family:'Montserrat',sans-serif;font-size:16px;font-weight:700;color:#fff;margin-bottom:5px;">Drive to first value</div><div style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#d4d8e8;">We optimize all the way to a first completed ride, the real activation moment.</div></div></div> </div> </div> </div> </section> <section id="approach" class="vg-section" style="background:#fff;padding:80px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">Our Approach</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">How we lift mobility activation</h2> <p style="font-family:'Nunito Sans',sans-serif;font-size:18px;line-height:1.7;color:#475569;max-width:760px;margin:0 0 32px;">We sequence the work the way evidence-based CRO should: instrument the activation funnel, find the leaks, prioritize by impact, test rigorously, and design for both sides.</p> <div><div style="position:relative;padding-left:48px;padding-bottom:28px;"> <div style="position:absolute;left:0;top:0;width:32px;height:32px;border-radius:50%;background:#9431ff;color:#fff;font-family:'Montserrat',sans-serif;font-weight:600;display:flex;align-items:center;justify-content:center;font-size:15px;">1</div> <h3 style="font-family:'Montserrat',sans-serif;font-size:20px;font-weight:600;color:#06054B;margin:2px 0 8px;">Instrument the activation funnel</h3> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#06054B;margin:0;">Map and measure every step from install and signup through payment to a first completed ride or booking, so the real drop-off points are visible rather than assumed.</p> </div> <div style="position:relative;padding-left:48px;padding-bottom:28px;"> <div style="position:absolute;left:0;top:0;width:32px;height:32px;border-radius:50%;background:#9431ff;color:#fff;font-family:'Montserrat',sans-serif;font-weight:600;display:flex;align-items:center;justify-content:center;font-size:15px;">2</div> <h3 style="font-family:'Montserrat',sans-serif;font-size:20px;font-weight:600;color:#06054B;margin:2px 0 8px;">Diagnose the leaks</h3> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#06054B;margin:0;">Combine quantitative funnel data with qualitative insight (session recordings, surveys) to find where and why users abandon: onboarding length, payment setup, verification, mobile issues.</p> </div> <div style="position:relative;padding-left:48px;padding-bottom:28px;"> <div style="position:absolute;left:0;top:0;width:32px;height:32px;border-radius:50%;background:#9431ff;color:#fff;font-family:'Montserrat',sans-serif;font-weight:600;display:flex;align-items:center;justify-content:center;font-size:15px;">3</div> <h3 style="font-family:'Montserrat',sans-serif;font-size:20px;font-weight:600;color:#06054B;margin:2px 0 8px;">Prioritize by impact and effort</h3> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#06054B;margin:0;">Score opportunities so the team works on the changes most likely to move first-ride rate first, rather than the loudest opinion in the room.</p> </div> <div style="position:relative;padding-left:48px;padding-bottom:28px;"> <div style="position:absolute;left:0;top:0;width:32px;height:32px;border-radius:50%;background:#9431ff;color:#fff;font-family:'Montserrat',sans-serif;font-weight:600;display:flex;align-items:center;justify-content:center;font-size:15px;">4</div> <h3 style="font-family:'Montserrat',sans-serif;font-size:20px;font-weight:600;color:#06054B;margin:2px 0 8px;">Run controlled experiments</h3> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#06054B;margin:0;">Design and run A/B and multivariate tests with proper sample sizes and statistical rigour on onboarding, payment, and verification, so every winning change is real.</p> </div> <div style="position:relative;padding-left:48px;padding-bottom:0;"> <div style="position:absolute;left:0;top:0;width:32px;height:32px;border-radius:50%;background:#9431ff;color:#fff;font-family:'Montserrat',sans-serif;font-weight:600;display:flex;align-items:center;justify-content:center;font-size:15px;">5</div> <h3 style="font-family:'Montserrat',sans-serif;font-size:20px;font-weight:600;color:#06054B;margin:2px 0 8px;">Design for both sides</h3> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.8;color:#06054B;margin:0;">Build and test distinct rider and driver activation paths, because each side has a different onboarding, verification, and value moment.</p> </div></div> </div> </section> <span id="arsenal"></span> <section class="vg-section" style="background:#f8f9fa;padding:80px 0;"> <div style="max-width:1100px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">The full toolkit</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">Beyond an onboarding redesign</h2> <p style="font-family:'Nunito Sans',sans-serif;font-size:18px;line-height:1.7;color:#475569;max-width:820px;margin:0 0 32px;">Activation is won across the whole signup-to-first-ride funnel and the experimentation system underneath it. We run all of it as evidence-based practice, not opinion.</p> <div class="vg-grid-3" style="display:grid;grid-template-columns:repeat(3,1fr);gap:20px;"><div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:26px;"> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:700;color:#06054B;margin:0 0 14px;display:flex;align-items:center;gap:10px;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><polygon points="22 3 2 3 10 12.46 10 19 14 21 14 12.46 22 3"/></svg>Onboarding & activation</div> <ul style="margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px;"> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Onboarding length and step reduction</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>First-ride and first-booking flow</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Permission and verification UX</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Time-to-value reduction</span></li> </ul> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:26px;"> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:700;color:#06054B;margin:0 0 14px;display:flex;align-items:center;gap:10px;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M10.29 3.86 1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg>Payment & verification</div> <ul style="margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px;"> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Payment-setup optimization</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Wallet and method friction</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>KYC and verification flow</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Drop-off recovery</span></li> </ul> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:26px;"> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:700;color:#06054B;margin:0 0 14px;display:flex;align-items:center;gap:10px;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/><circle cx="9" cy="7" r="4"/><path d="M23 21v-2a4 4 0 0 0-3-3.87"/><path d="M16 3.13a4 4 0 0 1 0 7.75"/></svg>Two-sided design</div> <ul style="margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px;"> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Rider activation path</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Driver and supply onboarding</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Side-specific value moments</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Verification by side</span></li> </ul> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:26px;"> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:700;color:#06054B;margin:0 0 14px;display:flex;align-items:center;gap:10px;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><circle cx="11" cy="11" r="8"/><line x1="21" y1="21" x2="16.65" y2="16.65"/></svg>Research & insight</div> <ul style="margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px;"> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Funnel and activation instrumentation</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Session recordings and heatmaps</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>In-app surveys and feedback</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Heuristic and device review</span></li> </ul> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:26px;"> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:700;color:#06054B;margin:0 0 14px;display:flex;align-items:center;gap:10px;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12"/></svg>Experimentation</div> <ul style="margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px;"> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>A/B and multivariate testing</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Statistical rigour and sample sizing</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Experiment roadmap and prioritization</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Win, learn, and iterate cadence</span></li> </ul> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:26px;"> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:700;color:#06054B;margin:0 0 14px;display:flex;align-items:center;gap:10px;"><svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><line x1="18" y1="20" x2="18" y2="10"/><line x1="12" y1="20" x2="12" y2="4"/><line x1="6" y1="20" x2="6" y2="14"/></svg>Reporting</div> <ul style="margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:9px;"> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Install-to-first-ride and activation lift</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Experiment results and learnings</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Funnel drop-off by step</span></li> <li style="display:flex;gap:9px;align-items:flex-start;font-family:'Nunito Sans',sans-serif;font-size:14.5px;line-height:1.55;color:#475569;"><svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2.5" style="flex-shrink:0;margin-top:2px;"><polyline points="20 6 9 17 4 12"/></svg><span>Compounding activation gains</span></li> </ul> </div></div> </div> </section> <section class="vg-section" style="background:#fff;padding:80px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">What We Deliver</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">What the engagement includes</h2> <div class="vg-grid-2" style="display:grid;grid-template-columns:repeat(2,1fr);gap:24px;"><div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 12px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><circle cx="11" cy="11" r="8"/><line x1="21" y1="21" x2="16.65" y2="16.65"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#06054B;margin:0;">Activation diagnosis</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:0;">Instrumentation and analysis of the signup-to-first-ride funnel that pinpoints exactly where and why users abandon.</p> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 12px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><polyline points="22 12 18 12 15 21 9 3 6 12 2 12"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#06054B;margin:0;">Experiment program</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:0;">A prioritized roadmap of controlled experiments on onboarding, payment, and verification, run with statistical rigour.</p> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 12px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><path d="M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2"/><circle cx="9" cy="7" r="4"/><path d="M23 21v-2a4 4 0 0 0-3-3.87"/><path d="M16 3.13a4 4 0 0 1 0 7.75"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#06054B;margin:0;">Two-sided onboarding design</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:0;">Distinct, tested rider and driver activation paths fit to each side of the network.</p> </div> <div class="vg-exec-card" style="background:#fff;border:1px solid #e2e8f0;border-radius:16px;padding:28px;"> <div style="display:flex;gap:14px;align-items:center;margin:0 0 12px;"> <span style="flex-shrink:0;width:42px;height:42px;border-radius:11px;background:rgba(148,49,255,0.1);display:flex;align-items:center;justify-content:center;"><svg width="22" height="22" viewBox="0 0 24 24" fill="none" stroke="#9431ff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink:0;"><line x1="18" y1="20" x2="18" y2="10"/><line x1="12" y1="20" x2="12" y2="4"/><line x1="6" y1="20" x2="6" y2="14"/></svg></span> <h3 style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#06054B;margin:0;">Activation reporting</h3> </div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:0;">Reporting on install-to-first-ride and activation rate and the compounding impact of each winning experiment.</p> </div></div> </div> </section> <section class="vg-section" style="background:#06054B;padding:80px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">Proof</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;color:#fff;margin:0 0 32px;">Proven CRO work for a UAE app</h2> <div class="vg-grid-3" style="display:grid;grid-template-columns:repeat(1,1fr);gap:20px;margin-bottom:32px;"><div class="vg-metric-card" style="background:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.12);border-radius:16px;padding:28px;text-align:center;"> <div style="font-family:'Montserrat',sans-serif;font-size:44px;font-weight:600;color:#fff;"><span class="vg-anim-num" data-value="12" data-decimals="0">0</span>%</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:14px;color:#c8cdd3;margin-top:8px;">Conversion lift (adjacent sector)</div> </div></div> <a href="https://www.velocitygrowth.ae/case-studies/visual-experimentation-superapp-uae" style="display:block;text-decoration:none;background:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.12);border-radius:16px;padding:28px;" class="vg-card"> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;font-weight:600;color:#9431ff;text-transform:uppercase;letter-spacing:0.06em;margin-bottom:8px;">Case study</div> <div style="font-family:'Montserrat',sans-serif;font-size:20px;font-weight:600;color:#fff;margin-bottom:6px;">Same service, adjacent sector: 12% average conversion lift from structured visual experimentation →</div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#c8cdd3;margin:0;">A mobility-specific case study is coming; here is our same-service experimentation work in an adjacent UAE app sector. Structured visual experimentation lifted conversion 12 percent on average, the same discipline that turns mobility installs into first rides.</p> </a> </div> </section> <section id="audit" class="vg-section" style="background:#f8f9fa;padding:80px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <div class="vg-takeaway-grid" style="display:grid;grid-template-columns:1fr 480px;gap:48px;align-items:start;"> <div> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">The takeaway</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:28px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">If you pay for installs that never ride, the fix is activation, not more spend</h2> <p style="font-family:'Nunito Sans',sans-serif;font-size:18px;line-height:1.7;color:#06054B;border-left:3px solid #9431ff;padding-left:20px;margin:0;">Tell us your install-to-first-ride rate and where you think users drop off. We will instrument the activation funnel, show you the real leaks (onboarding, payment, verification, mobile), and the experiments most likely to lift first rides. The first conversation is a specific audit, not a pitch.</p> </div> <div style="background:#fff;border-radius:16px;padding:28px 28px 32px;border:1px solid #e2e8f0;box-shadow:0 8px 32px rgba(6,5,75,0.08);position:sticky;top:24px;" class="vg-form-card"> <h3 style="font-family:'Montserrat',sans-serif;font-size:20px;font-weight:700;color:#06054B;margin:0 0 20px;">Get a custom growth audit</h3> <div id="vg-cta-form-container"> <form id="vg-lead-form" onsubmit="return handleFormSubmit(event)" style="display:flex;flex-direction:column;gap:14px;"> <div style="display:grid;grid-template-columns:1fr 1fr;gap:12px;"> <div><label style="font-family:'Nunito Sans',sans-serif;font-size:13px;font-weight:600;color:#06054B;display:block;margin-bottom:5px;">Name *</label><input type="text" name="name" required onfocus="pushFormFocus('name')" style="width:100%;padding:10px 14px;border:1px solid #e2e8f0;border-radius:8px;font-family:'Nunito Sans',sans-serif;font-size:14px;color:#06054B;box-sizing:border-box;transition:border-color 0.2s;" onfocusin="this.style.borderColor='#9431ff'" onfocusout="this.style.borderColor='#e2e8f0'" /></div> <div><label style="font-family:'Nunito Sans',sans-serif;font-size:13px;font-weight:600;color:#06054B;display:block;margin-bottom:5px;">Work Email *</label><input type="email" name="email" required onfocus="pushFormFocus('email')" style="width:100%;padding:10px 14px;border:1px solid #e2e8f0;border-radius:8px;font-family:'Nunito Sans',sans-serif;font-size:14px;color:#06054B;box-sizing:border-box;transition:border-color 0.2s;" onfocusin="this.style.borderColor='#9431ff'" onfocusout="this.style.borderColor='#e2e8f0'" /></div> </div> <div><label style="font-family:'Nunito Sans',sans-serif;font-size:13px;font-weight:600;color:#06054B;display:block;margin-bottom:5px;">Company *</label><input type="text" name="company" required onfocus="pushFormFocus('company')" style="width:100%;padding:10px 14px;border:1px solid #e2e8f0;border-radius:8px;font-family:'Nunito Sans',sans-serif;font-size:14px;color:#06054B;box-sizing:border-box;transition:border-color 0.2s;" onfocusin="this.style.borderColor='#9431ff'" onfocusout="this.style.borderColor='#e2e8f0'" /></div> <div><label style="font-family:'Nunito Sans',sans-serif;font-size:13px;font-weight:600;color:#06054B;display:block;margin-bottom:5px;">3 core problems you'd want us to take a look at</label><textarea name="message" rows="3" onfocus="pushFormFocus('message')" style="width:100%;padding:10px 14px;border:1px solid #e2e8f0;border-radius:8px;font-family:'Nunito Sans',sans-serif;font-size:14px;color:#06054B;box-sizing:border-box;transition:border-color 0.2s;resize:vertical;"></textarea></div> <button type="submit" style="width:100%;padding:14px 32px;background:#9431ff;color:#fff;font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;border:none;border-radius:100px;cursor:pointer;margin-top:4px;box-shadow:0 4px 16px rgba(148,49,255,0.3);" onmouseover="this.style.background='#7a28d6'" onmouseout="this.style.background='#9431ff'">Book Your Free Discovery Call</button> </form> </div> <div id="vg-thank-you" style="display:none;text-align:center;padding:24px 0;"> <div style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:700;color:#06054B;margin-bottom:8px;">Thank you. We'll be in touch within 24 hours.</div> <div style="font-family:'Nunito Sans',sans-serif;font-size:14px;color:#64748b;">Check your inbox for a confirmation from the Velocity Growth team.</div> </div> <div style="display:flex;align-items:center;justify-content:center;gap:16px;margin-top:16px;"> <div style="display:flex;align-items:center;gap:5px;"><svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="#22c55e" stroke-width="2"><polyline points="20 6 9 17 4 12"/></svg><span style="font-family:'Nunito Sans',sans-serif;font-size:12px;color:#64748b;">No commitment</span></div> <div style="display:flex;align-items:center;gap:5px;"><svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="#22c55e" stroke-width="2"><polyline points="20 6 9 17 4 12"/></svg><span style="font-family:'Nunito Sans',sans-serif;font-size:12px;color:#64748b;">Response within 24hrs</span></div> </div> </div> </div> </div> </section> <section class="vg-section" style="background:#fff;padding:80px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">FAQ</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">Questions mobility teams ask us</h2> <details style="background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin-bottom:14px;" class="vg-faq"> <summary style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:600;color:#06054B;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;">What is CRO for mobility and transport?<span class="vg-chevron" style="transition:transform 0.2s;color:#9431ff;">▾</span></summary> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:14px 0 0;">It is the practice of converting more of your existing installs and signups into first completed rides or bookings, by finding where users abandon the activation funnel and testing fixes with controlled experiments. It targets install-to-first-ride and activation rate, not installs, so it improves the return on the acquisition spend you already make.</p> </details> <details style="background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin-bottom:14px;" class="vg-faq"> <summary style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:600;color:#06054B;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;">Why do users install but never ride?<span class="vg-chevron" style="transition:transform 0.2s;color:#9431ff;">▾</span></summary> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:14px 0 0;">Usually because of specific friction: heavy onboarding, painful payment setup, verification and permission steps, and a poor mobile experience. We instrument the activation funnel to find which of these is costing you first rides and test the fixes.</p> </details> <details style="background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin-bottom:14px;" class="vg-faq"> <summary style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:600;color:#06054B;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;">How do you improve activation?<span class="vg-chevron" style="transition:transform 0.2s;color:#9431ff;">▾</span></summary> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:14px 0 0;">We map and measure the signup-to-first-ride funnel, diagnose the leaks with quantitative and qualitative insight, prioritize by impact, and run A/B and multivariate experiments on onboarding, payment, and verification, then design distinct rider and driver activation paths.</p> </details> <details style="background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin-bottom:14px;" class="vg-faq"> <summary style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:600;color:#06054B;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;">How do you handle the two-sided network?<span class="vg-chevron" style="transition:transform 0.2s;color:#9431ff;">▾</span></summary> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:14px 0 0;">Riders and drivers need different onboarding, verification, and value moments, so we design and test distinct activation paths for each side rather than forcing both through one flow, which underserves one side and slows activation on both.</p> </details> <details style="background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin-bottom:14px;" class="vg-faq"> <summary style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:600;color:#06054B;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;">Do you optimize payment setup?<span class="vg-chevron" style="transition:transform 0.2s;color:#9431ff;">▾</span></summary> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:14px 0 0;">Yes. Payment setup is one of the most brutal drop-off points in mobility, so we test payment and wallet flows specifically to recover users who were ready to ride but stalled at payment.</p> </details> <details style="background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;margin-bottom:14px;" class="vg-faq"> <summary style="font-family:'Montserrat',sans-serif;font-size:18px;font-weight:600;color:#06054B;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;">Which mobility businesses do you work with?<span class="vg-chevron" style="transition:transform 0.2s;color:#9431ff;">▾</span></summary> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;line-height:1.7;color:#06054B;margin:14px 0 0;">Ride-hailing, micro-mobility, delivery, and transport platforms across the UAE and GCC. The activation analysis and experiments are tailored to your app, network model, and the two sides you onboard.</p> </details> </div> </section> <section class="vg-section" style="background:#f8f9fa;padding:80px 0;"> <div style="max-width:1000px;margin:0 auto;padding:0 24px;"> <p style="font-family:'Nunito Sans',sans-serif;font-size:16px;font-weight:600;color:#9431ff;letter-spacing:0.04em;margin:0 0 8px;">Keep exploring</p> <h2 style="font-family:'Montserrat',sans-serif;font-size:38px;font-weight:700;letter-spacing:-0.44px;line-height:1.2;color:#06054B;margin:0 0 24px;">Related from Velocity</h2> <div class="vg-grid-3" style="display:grid;grid-template-columns:repeat(3,1fr);gap:20px;"><a href="https://www.velocitygrowth.ae/services/experimentation-cro-systems" style="text-decoration:none;display:block;background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;" class="vg-card"> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;font-weight:600;color:#9431ff;text-transform:uppercase;letter-spacing:0.06em;margin-bottom:6px;">Service</div> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:600;color:#06054B;">Experimentation & CRO Systems →</div> </a> <a href="https://www.velocitygrowth.ae/industries/mobility-transport" style="text-decoration:none;display:block;background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;" class="vg-card"> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;font-weight:600;color:#9431ff;text-transform:uppercase;letter-spacing:0.06em;margin-bottom:6px;">Industry</div> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:600;color:#06054B;">Growth Marketing for Mobility & Transport →</div> </a> <a href="https://www.velocitygrowth.ae/case-studies/visual-experimentation-superapp-uae" style="text-decoration:none;display:block;background:#fff;border:1px solid #e2e8f0;border-radius:12px;padding:20px 24px;" class="vg-card"> <div style="font-family:'Nunito Sans',sans-serif;font-size:12px;font-weight:600;color:#9431ff;text-transform:uppercase;letter-spacing:0.06em;margin-bottom:6px;">Case study</div> <div style="font-family:'Montserrat',sans-serif;font-size:17px;font-weight:600;color:#06054B;">Visual experimentation: 12% conversion lift (adjacent) →</div> </a></div> </div> </section> </article> </main>