We help ride-hailing, bus and fleet companies win riders who come back, and the drivers to serve them, without buying every trip with a promo code.
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Trusted by 40+ clients across 20+ markets
Which describes you?
We find where riders drop between install and their tenth ride, and fix each step.
We find where travellers drop between search and repeat booking, and fix each step.
We find where drivers drop between first interest and their first week online, and fix each step.
Riders switch apps for the cheapest ride today.
Demand means nothing without supply at peak hours.
RTA rules decide who can operate, and how.
Riders want metro, bus and car in one journey.
Riders who come for the service, not the discount.
The hard part
Cutting promos without losing volume.
Rank for routes and places people search for.
The hard part
Maps and aggregators own the obvious searches.
Recruit drivers with the same rigour as riders.
The hard part
Onboarding drops more drivers than ads find.
Company accounts that bring steady, booked trips.
The hard part
A different sale from consumer marketing.
Found on search, maps and the app stores.
Budget moved to the riders who ride again.
Company accounts with booked, recurring trips.
A reason to choose you beyond price.
Every rider traced to what brought them.
The nudge that turns a first ride into a habit.
Three engagements, each with the number it moved.
265% Uplift vs Control Group A Leading SuperApp, UAEGrowthRead it2.8x Spend Scaled at Stable CPA A FinTech App, UAEPerformance MarketingRead it19% Signup Rate Improvement An On-Demand Services Marketplace, UAEGrowthRead it
Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.
We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.
You receive A growth plan your board can approve.
Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.
You receive The plan, then the funnel, product, data and campaigns, live and measured.
Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.
You receive A growth engine that runs, improves and reports against your number.
We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.
A growth plan your board can approve: what to do, what it is worth, and what comes first.
The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.
The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.
Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.
A growth team that owns the number with you, and reports against it every month.
Our tactical guide to scaling mobility and transport companies in the MENA region. Covers rider acquisition, driver retention, unit economics optimization, and the city-level expansion frameworks used by the fastest-growing platforms.
No spam. We will send the playbook and occasionally share relevant mobility growth insights.
A marketing agency
Buys installs, often with promos.
A senior growth hire
Three to six months to hire, then one side of the market.
Starts within a week, grows riders and drivers together, and answers for repeat riders.
We are not a marketing agency. We are a fractional growth team with deep mobility experience. Our team comes from Uber, Careem, SWVL, BuuPass, and QuickBus. We understand rider economics, driver management, zone density, and regulatory dynamics because we have built these systems at scale.
The Velocity team comes from the largest mobility companies in the region. Our founders and team members have worked at Uber, Careem, SWVL, and other high-growth transport platforms. We work with clients like BuuPass and QuickBus on bus and intercity transport growth. This gives us first-hand experience with rider acquisition, driver management, city expansion, and regulatory navigation.
Working with us
It depends on what you need, so it is agreed on a call once we understand the problem.
Within 30 days, you will have a complete growth audit covering both rider and driver funnels. By day 60, initial campaigns and retention programs will be live. By day 90, you will see measurable improvements in CAC, trip frequency, and driver retention. Mobility growth compounds as network effects build.
Most start with a diagnosis: we read the business and come back with a plan, sized and in order. From there we can build it with your team and run it. You can also bring us in to build or run something you have already planned.
Mobility & Transport specifics
Most start with a diagnosis: we read the business and come back with a plan, sized and in order. From there we can build it with your team and run it. You can also bring us in to build or run something you have already planned.
We track metrics that matter for mobility: trips per rider per month, rider and driver CAC, first-trip-to-fifth-trip retention, supply utilization, average fare, contribution margin per trip, zone-level liquidity, and driver churn rate. Every metric is tied to sustainable growth, not vanity numbers.
Yes. We have supported city launches across the UAE, Saudi Arabia, Egypt, and East Africa. Our approach includes market readiness assessment, supply seeding strategy, zone-by-zone launch sequencing, and the demand generation programs needed to achieve liquidity in new markets efficiently.
We design lifecycle marketing programs that move riders from first trip to habitual usage. This includes push notification strategies triggered by usage patterns, reactivation campaigns for churned riders, loyalty programs that reward frequency over discounts, and personalized engagement based on commute patterns and preferred routes.
Yes. We help mobility platforms build corporate channels that provide predictable, high-margin revenue. This includes corporate account sales programs, employee shuttle solutions, event transport packages, and the marketing and sales infrastructure needed to win and retain enterprise mobility contracts.
Analytics & Growth Intelligence for Mobility & TransportCRO for Mobility & TransportGrowth Infrastructure for Mobility & TransportPerformance Marketing for Mobility & Transport
Performance Marketing Drive rider and driver acquisition through data-driven campaigns across Google, Meta, and in-app channels.Analytics & Attribution Track rider LTV, CAC by channel, trip frequency, and supply utilization with dashboards built for mobility.SEO & GEO Services Rank for route-based searches and appear in AI recommendations for transport queries.