<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 0 1.4 3 1 6 1zM12 9c1.5-3 6-3.5 6-1 0 1.4-3 1-6 1z"></path></symbol> <symbol id="i-cart" viewBox="0 0 24 24"><path d="M4 5h2l2 10h10l2-7H7.2"></path><circle cx="9.5" cy="19" r="1.3"></circle><circle cx="16.5" cy="19" r="1.3"></circle></symbol> <symbol id="i-star" viewBox="0 0 24 24"><path d="m12 4 2.4 4.9 5.4.8-3.9 3.8.9 5.4L12 16.4 7.2 18.9l.9-5.4-3.9-3.8 5.4-.8z"></path></symbol> <symbol id="i-users" viewBox="0 0 24 24"><circle cx="9" cy="8" r="3.5"></circle><path d="M2.5 20c.5-4 3-6 6.5-6s6 2 6.5 6M16 4.8a3.5 3.5 0 0 1 0 6.4M18 14.5c2 .8 3.2 2.7 3.5 5.5"></path></symbol> <symbol id="i-user" viewBox="0 0 24 24"><circle cx="12" cy="8" r="3.5"></circle><path d="M5 19a7 7 0 0 1 14 0"></path></symbol> <symbol id="i-chat" viewBox="0 0 24 24"><path d="M5 5h14a1.5 1.5 0 0 1 1.5 1.5v8A1.5 1.5 0 0 1 19 16h-8l-4.5 3.5V16H5a1.5 1.5 0 0 1-1.5-1.5v-8A1.5 1.5 0 0 1 5 5z"></path></symbol> <symbol id="i-target" viewBox="0 0 24 24"><circle cx="12" cy="12" r="8"></circle><circle cx="12" cy="12" r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Services</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>Experimentation &amp; CRO</span></nav> <h1 class="vo-h1"><span class="l1">Experimentation and CRO</span> <em>that compounds.</em></h1> <p class="vo-lede">A testing system that finds where your funnel leaks, proves the fix and keeps what it learns.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#how">See how we work <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb"><b>Your test plan</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">E-commerce and D2C</button><button type="button" role="radio" aria-checked="false">SaaS and apps</button><button type="button" role="radio" aria-checked="false">B2B lead generation</button></div> <div class="vo-pick-p on"><b>We find the step that leaks most, and test the fix.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 visitors</span><span class="vm-pill">Fashion store</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Landed<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Viewed a product<span><i style="--w:0.54"></i></span><b data-to="54" data-suf="%">54%</b></div><div class="vm-bar">Added to cart<span><i style="--w:0.12"></i></span><b data-to="12" data-suf="%">12%</b></div><div class="vm-bar">Checkout started<span><i style="--w:0.08"></i></span><b data-to="8" data-suf="%">8%</b></div><div class="vm-bar">Paid<span><i style="--w:0.04"></i></span><b data-to="4" data-suf="%">4%</b></div><div class="vm-bar">Bought again<span><i style="--w:0.01"></i></span><b data-to="1" data-suf="%">1%</b></div></div></div></div> <div class="vo-pick-p"><b>We find the step that leaks most, and test the fix.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 visitors</span><span class="vm-pill">B2B SaaS</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Landed<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Viewed pricing<span><i style="--w:0.31"></i></span><b data-to="31" data-suf="%">31%</b></div><div class="vm-bar">Trial started<span><i style="--w:0.09"></i></span><b data-to="9" data-suf="%">9%</b></div><div class="vm-bar">Activated<span><i style="--w:0.05"></i></span><b data-to="5" data-suf="%">5%</b></div><div class="vm-bar">Paid<span><i style="--w:0.02"></i></span><b data-to="2" data-suf="%">2%</b></div><div class="vm-bar">Upgraded<span><i style="--w:0.01"></i></span><b data-to="1" data-suf="%">1%</b></div></div></div></div> <div class="vo-pick-p"><b>We find the step that leaks most, and test the fix.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 visitors</span><span class="vm-pill">Demo funnel</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Landed<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Saw the form<span><i style="--w:0.22"></i></span><b data-to="22" data-suf="%">22%</b></div><div class="vm-bar">Started the form<span><i style="--w:0.11"></i></span><b data-to="11" data-suf="%">11%</b></div><div class="vm-bar">Sent the form<span><i style="--w:0.06"></i></span><b data-to="6" data-suf="%">6%</b></div><div class="vm-bar">Qualified<span><i style="--w:0.03"></i></span><b data-to="3" data-suf="%">3%</b></div><div class="vm-bar">Demo held<span><i style="--w:0.02"></i></span><b data-to="2" data-suf="%">2%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="problem"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Most testing teaches nothing.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>Tests with no plan</h3><p>Button colours instead of the steps that leak.</p></div></div><div><span class="n">02</span><div><h3>Winners you can't trust</h3><p>Called early, on samples too small.</p></div></div><div><span class="n">03</span><div><h3>Too slow to learn</h3><p>One test every two months.</p></div></div><div><span class="n">04</span><div><h3>Lessons get lost</h3><p>Each test starts from zero.</p></div></div></div> </div></section> <section class="vh-sec" id="how"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">How we run experiments.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Drop-off by step</span><div class="vm-bars"><div class="vm-bar">Product to cart<span><i style="--w:1.00"></i></span><b>78%</b></div><div class="vm-bar">Cart to checkout<span><i style="--w:0.42"></i></span><b>33%</b></div><div class="vm-bar">Checkout to paid<span><i style="--w:0.64"></i></span><b>50%</b></div></div></div><h3>Find the leaks</h3><p>Funnels, heatmaps and recordings show where users drop.</p><div class="vo-hp"><small>You get</small><span>A backlog ranked by impact, confidence and ease.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Before launch</span><div class="vm-row" style="margin-top:10px">Tracking checked<span class="vm-pill">Clean</span></div><div class="vm-row" style="margin-top:10px">Sample size<span class="vm-pill">Calculated</span></div><div class="vm-row" style="margin-top:10px">Run time<span class="vm-pill">3 weeks</span></div></div><h3>Instrument and size</h3><p>Clean data and the right sample before anything runs.</p><div class="vo-hp"><small>You get</small><span>Tests you can trust.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Testing now</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Checkout</span><span>Pricing page</span><span>Sign-up</span><span>Onboarding</span></div><div class="vm-row" style="margin-top:12px">Running at once<span class="vm-pill">2 to 3</span></div></div><h3>Test in two-week sprints</h3><p>Design, launch, read and document, every two weeks.</p><div class="vo-hp"><small>You get</small><span>Six to eight finished tests a quarter.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><div class="vm-article"><span class="vm-l">Learning library</span><b>Delivery cost shown on the product page lifted checkouts</b><span class="ln"></span><span class="ln s"></span></div><div class="vm-row" style="margin-top:12px">Tests documented<span class="vm-pill" data-to="48">0</span></div></div><h3>Keep what you learn</h3><p>Every result written up, so the next test starts smarter.</p><div class="vo-hp"><small>You get</small><span>A library your team can search.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six parts of experimentation.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-search"/></svg></span><h3>Conversion research</h3></div><p>Heatmaps, recordings, surveys and funnel analysis.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Recordings and heatmaps</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Exit surveys</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Drop-off by step</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Why users left checkout, % of answers</span></div><div class="vm-bars vr-cac"><div class="vm-bar best">Delivery cost<span><i style="--w:1.00"></i></span><b>41</b></div><div class="vm-bar">Account required<span><i style="--w:0.66"></i></span><b>27</b></div><div class="vm-bar">Payment options<span><i style="--w:0.44"></i></span><b>18</b></div><div class="vm-bar">Form length<span><i style="--w:0.34"></i></span><b>14</b></div></div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-layers"/></svg></span><h3>A/B and multivariate tests</h3></div><p>Run to significance, judged on revenue.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A test plan ranked by value</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Run to significance</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Judged on revenue</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Conversion rate, %</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.83"></i></span><b>2.4</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>2.9</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-build"/></svg></span><h3>Testing capability</h3></div><p>Your team trained to run tests on its own.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Your team trained to test</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A shared results log</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A testing tool set up</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Tests finished per quarter</span></div><div class="vm-bars vr-cac"><div class="vm-bar">Before<span><i style="--w:0.25"></i></span><b>2</b></div><div class="vm-bar best">After<span><i style="--w:1.00"></i></span><b>8</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-cart"/></svg></span><h3>Checkout and sign-up</h3></div><p>The steps where money is won or lost.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Every field questioned</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Payment and errors fixed</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Guest and fast checkout</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Extra orders per month</span><span class="vm-k" data-to="640">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 44 C30 42 50 34 80 36 S140 18 198 10"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-users"/></svg></span><h3>Personalisation</h3></div><p>Different pages for new, returning and logged-in visitors.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Segments by visitor type</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Content by segment</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Each version tested</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">Visitors by segment</span></div><div class="vr-stack"><i style="--w:54"></i><i style="--w:31"></i><i style="--w:15"></i></div><ul><li><span class="k1"></span>New 54%</li><li><span class="k2"></span>Returning 31%</li><li><span class="k3"></span>Logged in 15%</li></ul></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-doc"/></svg></span><h3>Landing pages</h3></div><p>Pages built for one job, with the message matched to the ad and fewer fields.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Message matched to the ad</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Proof above the fold</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Shorter forms</span></li></ul></div><div class="vm vr-viz vr-steps" data-onview><div><i>Hero</i>Matches the ad</div><div><i>Proof</i>Reviews above the fold</div><div><i>Form</i>Five fields to three</div></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>Experimentation and CRO work.</h2><p class="dm-lede">Three engagements, each with the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vi-grid c3"><a class="vi-card ring vi-cs" href="/case-studies/crm-experimentation-superapp-uae"><b>265<span class="vh-sx">%</span></b><em>Uplift vs Control Group</em><h3>A Leading SuperApp, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/cro-framework-ondemand-marketplace-uae"><b>19<span class="vh-sx">%</span></b><em>Signup Rate Improvement</em><h3>An On-Demand Services Marketplace, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/language-targeting-ai-saas-uae"><b>4<span class="vh-sx">x</span></b><em>Conversion Lift via Language Targeting</em><h3>An AI SaaS Platform, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Analytics</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a></div> <div class="vh-brk"><div><h3>If experimentation and CRO sounds interesting, speak to us.</h3><p>We'd love to help you find where your funnel leaks and prove the fix.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From a guess to a proven fix.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Research</small><b>Where users drop</b><span>Data before ideas.</span></li><li><i></i><small>Prioritise</small><b>The tests worth running</b><span>Ranked by impact, confidence and ease.</span></li><li><i></i><small>Prove</small><b>Results you can trust</b><span>Right sample, full run.</span></li><li><i></i><small>Compound</small><b>Each test smarter</b><span>Every result kept.</span></li></ol> </div></section> <section class="vh-sec alt" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why teams pick Velocity for CRO.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A CRO agency</div><div class="hd">An in-house analyst</div><div class="hd us">Velocity</div> <div class="rl">Runs</div><div class="no">Individual tests</div><div class="no">What they have time for</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>A testing system in two-week sprints</div> <div class="rl">Data</div><div class="no">Takes tracking as given</div><div class="no">Inherits your tracking</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Checks tracking before every test</div> <div class="rl">When it ends</div><div class="no">The lessons leave too</div><div class="no">They leave with the person</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>A library and a trained team stay</div> <div class="rl">Starts</div><div class="no">After a pitch and onboarding</div><div class="no">After 3 to 6 months of hiring</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>Within a week</div> </div> <div class="vo-board-m"><div><b>A CRO agency</b><span>Runs tests and reports winners.</span></div><div><b>An in-house analyst</b><span>Three to six months to hire, then one person's capacity.</span></div><div class="us"><b>Velocity</b><span>Starts within a week, checks tracking first, and leaves a system your team can run.</span></div></div> <div class="vh-brk"><div><h3>Not sure where to start? Speak to us.</h3><p>A 30-minute call with one of our founders. You leave with our first read on where your funnel leaks.</p></div><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a></div></div></section> <section class="vh-sec" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for teams with traffic that does not convert.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">E-commerce and D2C</span><div class="vo-row">Monthly sessions<em>10K+</em></div><div class="vo-row">Checkout abandonment<em>Above 60%</em></div><div class="vo-row vo-goal"><span>First target</span><b>Checkout rate</b></div></div><div class="vo-body"><h3>More orders from the same traffic.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">SaaS and apps</span><div class="vo-row">Trial to paid<em>4%</em></div><div class="vo-row">Activation<em>5%</em></div><div class="vo-row vo-goal"><span>First target</span><b>Activation rate</b></div></div><div class="vo-body"><h3>Trials that turn into customers.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">B2B lead generation</span><div class="vo-row">Ad spend this year<em>+40%</em></div><div class="vo-row">Conversions this year<em>+2%</em></div><div class="vo-row vo-goal"><span>First target</span><b>Qualified demos</b></div></div><div class="vo-body"><h3>Demos, not form fills.</h3></div></article></div> </div></section> <section class="vh-sec alt vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-target"/></svg></span><b>About Velocity</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>How is this different from conversion rate optimization agencies?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>Most CRO agencies run tests. We build systems. The difference is sustainability: when the engagement ends, your team has a documented experiment process, a learning database, trained analysts, and the capability to run high-velocity testing independently. We also go beyond website CRO into product experimentation, pricing tests, and growth loops, areas that traditional CRO agencies do not touch.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>How does this relate to your analytics and performance marketing services?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>Experimentation is the bridge between analytics and performance marketing. Analytics tells you where the problems are. CRO tests solutions. Performance marketing drives traffic to optimized pages. Many clients engage all three services: analytics to build the measurement foundation, CRO to optimize conversion, and performance marketing to scale proven funnels.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"/></svg></span><b>Experimentation and CRO specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>How much traffic do we need for A/B testing to work?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>It depends on what you need, so it is agreed on a call once we understand the problem.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>What tools do you use for experimentation?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>We work with your existing tools. Common platforms include Google Optimize (sunsetting, so we help with migration), VWO, Optimizely, AB Tasty, and Convert. For product experiments, we work with LaunchDarkly, Statsig, or Amplitude Experiment. If you do not have a tool yet, we help you select and implement one based on your traffic, technical stack, and budget.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>What is your test win rate and how is it higher than average?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>Our test win rate is 47% compared to the industry average of 12-15%. The difference comes from research-backed hypothesis generation. We do not test random ideas. Every test is grounded in qualitative research (user interviews, session recordings, surveys) and quantitative analysis (funnel data, heatmaps, cohort analysis). We test fewer, better ideas instead of more, random ones.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>Can you run experiments on our mobile app?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>Yes. Mobile app experimentation requires feature flagging tools (LaunchDarkly, Statsig, Firebase Remote Config) rather than website A/B testing tools. We design experiments, define the hypotheses, set up the measurement, and analyze results. Your engineering team implements the variants using the feature flag system. We also support mobile-first web experiences.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av7" id="qv7"><span class="vh-qa-n" aria-hidden="true">07</span><span>How do you handle seasonality in test results?</span><svg class="dm-ic"><use href="#i-plus"/></svg></button></h3><div class="dm-faq-a" id="av7" role="region" aria-labelledby="qv7"><div><p>We never run tests during known seasonal peaks (Ramadan, White Friday, year-end sales) unless the test specifically targets seasonal behavior. For ongoing tests, we control for day-of-week effects by running tests in full-week increments. We also analyze results by traffic source and device to ensure external factors are not biasing the outcome.</p></div></div></div> </div> </div> <div class="vh-merge" id="deeper"> <div class="vo-head"><h2 class="vo-h2">Go deeper.</h2></div> <div class="vi-links"><h3>Related reading</h3><div class="vi-links-g"><a href="/problems/campaigns-dont-convert"><span><b>Why Campaigns Drive Clicks But Not Conversions</b><small>The disconnect between ad engagement and conversion, and where the real leaks are in your funnel.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/services/analytics-growth-intelligence"><span><b>Analytics &amp; Growth Intelligence</b><small>The measurement infrastructure you need before running experiments: event tracking, attribution, and dashboards.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/services/performance-marketing-scaleups"><span><b>Performance Marketing for Scaleups</b><small>Drive traffic to your optimized pages with revenue-focused paid acquisition across Google, Meta, TikTok, and LinkedIn.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div><h3>By sector</h3><div class="vi-links-g"><a href="/expertise/cro-for-ecommerce"><span><b>Conversion Rate Optimization for Ecommerce &amp; D2C</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-education"><span><b>CRO for Education</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-fintech"><span><b>Conversion Rate Optimization for Fintech</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-food-beverage"><span><b>CRO for Food &amp; Beverage</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-healthcare"><span><b>CRO for Healthcare</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-marketplaces"><span><b>CRO for Marketplaces</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-medical-tourism"><span><b>CRO for Medical Tourism</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-mobility-transport"><span><b>CRO for Mobility &amp; Transport</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-real-estate"><span><b>CRO for Real Estate</b></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a><a href="/expertise/cro-for-saas"><span><b>Conversion Rate Optimization for SaaS</b><small>SaaS CRO across the full path to paid: signup, activation, trial, and free-to-paid, with pricing experiments and a real testing system. UAE &amp; GCC.</small></span><svg class="dm-ic"><use href="#i-arrow"/></svg></a></div></div> </div></div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="service:experimentation-cro-systems" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

{ "@context": "https://schema.org", "@graph": [ { "@type": "ProfessionalService", "name": "Experimentation & CRO Systems - Velocity Growth", "url": "https://www.velocitygrowth.ae/services/experimentation-cro-systems", "description": "Structured experimentation programs and conversion rate optimization systems for e-commerce, SaaS, and product companies. A/B testing, multivariate testing, landing page optimization, and CRO capability building with a 34% test win rate and 68% average conversion improvement.", "provider": { "@type": "Organization", "name": "Velocity Growth", "url": "https://www.velocitygrowth.ae", "logo": { "@type": "ImageObject", "url": "https://www.velocitygrowth.ae/vg-icon.png" }, "address": { "@type": "PostalAddress", "addressLocality": "Dubai", "addressRegion": "Dubai", "addressCountry": "AE" }, "sameAs": [ "https://www.linkedin.com/company/velocitygrowth" ] }, "areaServed": [ { "@type": "Country", "name": "United Arab Emirates" }, { "@type": "Country", "name": "Saudi Arabia" }, { "@type": "Country", "name": "Bahrain" }, { "@type": "Country", "name": "Qatar" }, { "@type": "Country", "name": "Kuwait" }, { "@type": "Country", "name": "Oman" } ], "serviceType": [ "Conversion Rate Optimization", "A/B Testing", "Growth Experimentation", "Landing Page Optimization", "Checkout Optimization", "CRO Capability Building" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Experimentation & CRO Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "A/B & Multivariate Testing", "description": "Rigorous split testing with frequentist or Bayesian approaches, pre-calculated sample sizes, and 95% statistical significance." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Research", "description": "Heatmaps, session recordings, user surveys, and funnel analysis to identify where and why users drop off." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "CRO Capability Building", "description": "Team training, process documentation, hypothesis writing workshops, and learning repository setup for independent experimentation." } } ] }, "image": { "@type": "ImageObject", "url": "https://cdn.prod.website-files.com/67d162e6d66415b8c9cb5ed9/69bd04a067ce6d2a91ecdfe9_experimentation-cro-v2.svg", "width": 800, "height": 450 }, "datePublished": "2026-03-20", "dateModified": "2026-03-20", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", ".vg-hero-subtitle" ] } }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How is this different from conversion rate optimization agencies?", "acceptedAnswer": { "@type": "Answer", "text": "Most CRO agencies run tests. We build systems. The difference is sustainability: when the engagement ends, your team has a documented experiment process, a learning database, trained analysts, and the capability to run high-velocity testing independently. We also go beyond website CRO into product experimentation, pricing tests, and growth loops, areas that traditional CRO agencies do not touch." } }, { "@type": "Question", "name": "How does this relate to your analytics and performance marketing services?", "acceptedAnswer": { "@type": "Answer", "text": "Experimentation is the bridge between analytics and performance marketing. Analytics tells you where the problems are. CRO tests solutions. Performance marketing drives traffic to optimized pages. Many clients engage all three services: analytics to build the measurement foundation, CRO to optimize conversion, and performance marketing to scale proven funnels." } }, { "@type": "Question", "name": "How much traffic do we need for A/B testing to work?", "acceptedAnswer": { "@type": "Answer", "text": "It depends on what you need, so it is agreed on a call once we understand the problem." } }, { "@type": "Question", "name": "What tools do you use for experimentation?", "acceptedAnswer": { "@type": "Answer", "text": "We work with your existing tools. Common platforms include Google Optimize (sunsetting, so we help with migration), VWO, Optimizely, AB Tasty, and Convert. For product experiments, we work with LaunchDarkly, Statsig, or Amplitude Experiment. If you do not have a tool yet, we help you select and implement one based on your traffic, technical stack, and budget." } }, { "@type": "Question", "name": "What is your test win rate and how is it higher than average?", "acceptedAnswer": { "@type": "Answer", "text": "Our test win rate is 47% compared to the industry average of 12-15%. The difference comes from research-backed hypothesis generation. We do not test random ideas. Every test is grounded in qualitative research (user interviews, session recordings, surveys) and quantitative analysis (funnel data, heatmaps, cohort analysis). We test fewer, better ideas instead of more, random ones." } }, { "@type": "Question", "name": "Can you run experiments on our mobile app?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Mobile app experimentation requires feature flagging tools (LaunchDarkly, Statsig, Firebase Remote Config) rather than website A/B testing tools. We design experiments, define the hypotheses, set up the measurement, and analyze results. Your engineering team implements the variants using the feature flag system. We also support mobile-first web experiences." } }, { "@type": "Question", "name": "How do you handle seasonality in test results?", "acceptedAnswer": { "@type": "Answer", "text": "We never run tests during known seasonal peaks (Ramadan, White Friday, year-end sales) unless the test specifically targets seasonal behavior. For ongoing tests, we control for day-of-week effects by running tests in full-week increments. We also analyze results by traffic source and device to ensure external factors are not biasing the outcome." } } ] }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.velocitygrowth.ae" }, { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.velocitygrowth.ae/services" }, { "@type": "ListItem", "position": 3, "name": "Experimentation & CRO Systems" } ] }, { "@type": "WebPage", "name": "Experimentation & CRO Systems - Velocity Growth", "url": "https://www.velocitygrowth.ae/services/experimentation-cro-systems", "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "h1", ".vg-hero-subtitle" ] } } ] }