We help marketplaces grow both sides at once, buyers and suppliers, until every category has enough of each to trade on its own.
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Trusted by 40+ clients across 20+ markets
Which describes you?
We find where customers drop between first search and second booking, and fix each step.
We find where buyers drop between sign-up and repeat order, and fix each step.
We find where suppliers drop between first interest and their tenth job, and fix each step.
Buyers follow the platform with the best suppliers.
Winning one category beats being thin in ten.
Reviews and guarantees turn one order into many.
Investors want contribution margin, not GMV.
Enough supply and demand in one area before the next.
The hard part
Patience while the map looks small.
A page for every service and area people search.
The hard part
Thousands of pages that are each genuinely useful.
Buyers bring buyers, suppliers bring suppliers.
The hard part
Two programmes with two different rewards.
Tools that help suppliers earn more, and pay you for it.
The hard part
Built for suppliers, not just for revenue.
A page for every category and area, found and cited.
Budget split by which side is short.
Fewer steps from search to booked.
A reason to come to you, not a search engine.
Liquidity by category and area, every week.
From first booking to a monthly habit.
Three engagements, each with the number it moved.
113% ROAS Improvement A Major Events Platform, UAEMeasurement & TrackingRead it374% Improvement in Engaged Sessions An Events & Experiences Platform, UAEDesign & ContentRead it47% Promo Spend Efficiency Improvement A Leading Travel Marketplace, South AfricaAnalyticsRead it
Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.
We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.
You receive A growth plan your board can approve.
Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.
You receive The plan, then the funnel, product, data and campaigns, live and measured.
Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.
You receive A growth engine that runs, improves and reports against your number.
We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.
A growth plan your board can approve: what to do, what it is worth, and what comes first.
The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.
The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.
Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.
A growth team that owns the number with you, and reports against it every month.
Our tactical guide to scaling marketplace businesses in the MENA region. Covers supply-demand balancing, programmatic SEO, referral loops, and the unit economics benchmarks that matter for platform businesses.
No spam. We will send the playbook and occasionally share relevant marketplace growth insights.
A marketing agency
Buys traffic on one side, measured on clicks.
A senior growth hire
Three to six months to hire, then one side of the market.
Starts within a week, grows both sides, and answers for repeat orders.
We are not a marketing agency. We are a fractional growth team with marketplace DNA. Our team comes from companies like Uber, Careem, SWVL, and noon, where we solved the exact same supply-demand challenges you face. We understand liquidity, zone density, contribution margins, and dual-sided acquisition because we have built these systems before.
The Velocity team comes from some of the largest marketplace businesses in the region, including Uber, Careem, SWVL, noon, and Foodpanda. We have first-hand experience with dual-sided acquisition, city launches, supply retention, demand forecasting, and scaling marketplace operations across multiple countries.
Working with us
It depends on what you need, so it is agreed on a call once we understand the problem.
Within 30 days, you will have a complete marketplace audit with prioritized growth opportunities. By day 60, initial campaigns will be live and supply acquisition programs will be running. By day 90, you will see measurable improvements in supply density, demand conversion, and blended CAC. Marketplace growth accelerates as network effects compound.
Most start with a diagnosis: we read the business and come back with a plan, sized and in order. From there we can build it with your team and run it. You can also bring us in to build or run something you have already planned.
Most start with a diagnosis: we read the business and come back with a plan, sized and in order. From there we can build it with your team and run it. You can also bring us in to build or run something you have already planned.
We treat supply and demand as interconnected systems, not separate channels. Our approach starts with identifying which side is your constraint, then building acquisition and retention programs for both sides simultaneously. We track supply-demand ratios by zone and adjust allocation weekly to maintain marketplace balance.
We track marketplace-specific metrics beyond standard marketing KPIs: GMV, take rate, supply/demand ratio, match rate, time-to-fulfillment, transaction frequency, contribution margin per transaction, CAC on both sides, supply utilization, and cohort retention for both buyers and suppliers. Every metric is tied to marketplace health, not vanity numbers.
Yes. We have experience supporting marketplace expansion across the UAE, Saudi Arabia, Egypt, and other MENA markets. Our approach includes market readiness assessment, localized supply seeding strategies, city-level launch playbooks, and the operational frameworks needed to achieve liquidity in new geographies efficiently.
We design templates and data architectures that allow your platform to generate thousands of unique, high-quality landing pages across category, location, and use case combinations. Each page includes dynamic content from your marketplace data (reviews, availability, pricing), ensuring they provide genuine value rather than thin template content. We also build the internal linking structures that help search engines discover and rank these pages.
Analytics & Growth Intelligence for MarketplacesCRM & Lifecycle Marketing for MarketplacesCRO for MarketplacesGrowth Infrastructure for MarketplacesPerformance Marketing for MarketplacesUI/UX Design for Marketplaces
SEO & GEO Services Build programmatic SEO infrastructure that ranks for thousands of category and location combinations.Performance Marketing Drive qualified supply and demand through geo-targeted campaigns with marketplace-specific attribution.Analytics & Attribution Track marketplace health metrics, unit economics, and cohort retention with dashboards built for platform businesses.