<div class="vh-page"><svg width="0" height="0" style="position:absolute" aria-hidden="true"><defs> <symbol id="i-arrow" viewBox="0 0 24 24"><path d="M5 12h14M13 6l6 6-6 6"></path></symbol> <symbol id="i-out" viewBox="0 0 24 24"><path d="M7 17 17 7M8 7h9v9"></path></symbol> <symbol id="i-plus" viewBox="0 0 24 24"><path d="M12 5v14M5 12h14"></path></symbol> <symbol id="i-check" viewBox="0 0 24 24"><path d="M5 12.5l4.5 4.5L19 7"></path></symbol> <symbol id="i-search" viewBox="0 0 24 24"><circle cx="11" cy="11" r="6.5"></circle><path d="m20 20-4.2-4.2"></path></symbol> <symbol id="i-mail" viewBox="0 0 24 24"><rect x="3.5" y="5.5" width="17" height="13" rx="2"></rect><path d="M4 7l8 6 8-6"></path></symbol> <symbol id="i-bell" viewBox="0 0 24 24"><path d="M6 16V11a6 6 0 1 1 12 0v5l1.5 2h-15z"></path><path d="M10 20.5a2 2 0 0 0 4 0"></path></symbol> <symbol id="i-gift" viewBox="0 0 24 24"><rect x="4" y="9" width="16" height="11" rx="1.5"></rect><path d="M3.5 9h17M12 9v11M12 9c-1.5-3-6-3.5-6-1 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r="4"></circle><circle cx="12" cy="12" r="1"></circle></symbol> <symbol id="i-build" viewBox="0 0 24 24"><rect x="4" y="13" width="7" height="7" rx="1.2"></rect><rect x="13" y="13" width="7" height="7" rx="1.2"></rect><rect x="8.5" y="4" width="7" height="7" rx="1.2"></rect></symbol> <symbol id="i-chart" viewBox="0 0 24 24"><path d="M4 19.5h16"></path><path d="M5 15l4.5-4.5 3.5 3 6-6.5"></path><path d="M15 7h4v4"></path></symbol> <symbol id="i-cal" viewBox="0 0 24 24"><path d="M4 6h16v14H4zM4 10h16M8 3v5M16 3v5M9 14.5l2 2 4-4"></path></symbol> <symbol id="i-pen" viewBox="0 0 24 24"><path d="M4 20l4-1 11-11-3-3L5 16zM14 7l3 3"></path></symbol> <symbol id="i-shield" viewBox="0 0 24 24"><path d="M12 3l8 3v6c0 5-3.5 8-8 9-4.5-1-8-4-8-9V6z"></path><path d="M8.5 12l2.5 2.5 4.5-5"></path></symbol> <symbol id="i-layers" viewBox="0 0 24 24"><path d="M12 3l9 5-9 5-9-5zM3 13l9 5 9-5"></path></symbol> <symbol id="i-link" viewBox="0 0 24 24"><path d="M10 14a4 4 0 0 0 6 0l3-3a4 4 0 0 0-6-6l-1 1M14 10a4 4 0 0 0-6 0l-3 3a4 4 0 0 0 6 6l1-1"></path></symbol> <symbol id="i-flag" viewBox="0 0 24 24"><path d="M6 21V4M6 4h11l-2 4 2 4H6"></path></symbol> <symbol id="i-globe" viewBox="0 0 24 24"><circle cx="12" cy="12" r="9"></circle><path d="M3 12h18M12 3c3 3.5 3 14.5 0 18M12 3c-3 3.5-3 14.5 0 18"></path></symbol> <symbol id="i-play" viewBox="0 0 24 24"><path d="M8 5.5v13l11-6.5z"></path></symbol> <symbol id="i-doc" viewBox="0 0 24 24"><path d="M7 3.5h7l4 4v13H7z"></path><path d="M14 3.5v4h4M9.5 12h6M9.5 15.5h6"></path></symbol> </defs></svg> <main><section class="vo-hero vr-hero" aria-label="Introduction"><div class="dm-wrap vo-1c"> <div class="vo-copy"> <nav class="vi-crumb" aria-label="Breadcrumb"><a href="/industries">Industries</a><svg class="dm-ic"><use href="#i-arrow"/></svg><span>Startups &amp; VCs</span></nav> <h1 class="vo-h1"><span class="l1">Growth for startups</span> <em>and VC-backed companies.</em></h1> <p class="vo-lede">We help founders build a repeatable growth engine before the runway runs out, and help funds give their portfolio companies a growth team on day one.</p> <div class="dm-actions"><a class="dm-btn vh-cta" href="#talk">Speak to Velocity</a><a class="dm-link" href="#playbook">Get the free playbook <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vr-trust"><span>Trusted by 40+ clients across 20+ markets</span><ul><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/joyalukkas.png" alt="Joyalukkas" style="--h:25px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/crescent.png" alt="Crescent Enterprises" style="--h:38px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/mal.png" alt="Mal" style="--h:34px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/riva.png" alt="Riva" style="--h:49px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/karti.png" alt="Karti Store" style="--h:35px" loading="lazy"></li><li><img src="https://velocity-site-assets.vercel.app/home-v27/assets/mono/buupass.png" alt="BuuPass" style="--h:52px" loading="lazy"></li></ul></div> </div> <div class="vo-pick" data-pick> <div class="dm-chrome"><span class="dm-dots"><i></i><i></i><i></i></span><span class="crumb">Your growth plan / <b>Startups &amp; VCs</b></span></div> <div class="vo-pick-b"> <span class="vo-pick-l">Which describes you?</span> <div class="dm-seg" role="radiogroup" aria-label="Which describes you"><button type="button" role="radio" aria-checked="true">Seed to Series A</button><button type="button" role="radio" aria-checked="false">Series A to B</button><button type="button" role="radio" aria-checked="false">VC funds</button></div> <div class="vo-pick-p on"><b>We find where users drop between first visit and paying, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 visits</span><span class="vm-pill">Consumer app</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Visits<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Signed up<span><i style="--w:0.18"></i></span><b data-to="18" data-suf="%">18%</b></div><div class="vm-bar">Activated<span><i style="--w:0.09"></i></span><b data-to="9" data-suf="%">9%</b></div><div class="vm-bar">Week 4 retained<span><i style="--w:0.05"></i></span><b data-to="5" data-suf="%">5%</b></div><div class="vm-bar">Paying<span><i style="--w:0.02"></i></span><b data-to="2.2" data-suf="%">2.2%</b></div><div class="vm-bar">Referred someone<span><i style="--w:0.01"></i></span><b data-to="0.9" data-suf="%">0.9%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where the engine slows between new customer and payback, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 new customers</span><span class="vm-pill">B2B</span></div><div class="vm-bars vm-f6"><div class="vm-bar">New customers<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Onboarded<span><i style="--w:0.82"></i></span><b data-to="82" data-suf="%">82%</b></div><div class="vm-bar">Month 3 active<span><i style="--w:0.64"></i></span><b data-to="64" data-suf="%">64%</b></div><div class="vm-bar">Expanded<span><i style="--w:0.21"></i></span><b data-to="21" data-suf="%">21%</b></div><div class="vm-bar">Paid back CAC<span><i style="--w:0.17"></i></span><b data-to="17" data-suf="%">17%</b></div><div class="vm-bar">Renewed with more<span><i style="--w:0.12"></i></span><b data-to="12" data-suf="%">12%</b></div></div></div></div> <div class="vo-pick-p"><b>We find where portfolio companies stall between funding and the next round, and fix each step.</b> <div class="vm"><div class="vm-head"><span class="vm-l">Of every 100 portfolio companies</span><span class="vm-pill">Portfolio</span></div><div class="vm-bars vm-f6"><div class="vm-bar">Funded<span><i style="--w:1.00"></i></span><b data-to="100" data-suf="%">100%</b></div><div class="vm-bar">Growth plan set<span><i style="--w:0.64"></i></span><b data-to="64" data-suf="%">64%</b></div><div class="vm-bar">Channel proven<span><i style="--w:0.41"></i></span><b data-to="41" data-suf="%">41%</b></div><div class="vm-bar">Unit economics proven<span><i style="--w:0.28"></i></span><b data-to="28" data-suf="%">28%</b></div><div class="vm-bar">Scaling<span><i style="--w:0.19"></i></span><b data-to="19" data-suf="%">19%</b></div><div class="vm-bar">Next round raised<span><i style="--w:0.14"></i></span><b data-to="14" data-suf="%">14%</b></div></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="market"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">The UAE startup scene is moving.</h2></div> <div class="vo-acc vr-acc" data-acc><div class="on"><span class="n">01</span><div><h3>Investors want efficiency</h3><p>Growth at any cost no longer raises the next round.</p></div></div><div><span class="n">02</span><div><h3>MENA is many markets</h3><p>What works in Dubai may not work in Riyadh.</p></div></div><div><span class="n">03</span><div><h3>Fit is not growth</h3><p>Product-market fit does not mean a repeatable channel.</p></div></div><div><span class="n">04</span><div><h3>The runway is short</h3><p>Every month without a proven channel is expensive.</p></div></div></div> </div></section> <section class="vh-sec" id="practices"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">What the fastest startups do.</h2></div> <div class="vo-four vo-moves" data-onview><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Channels tested</span><div class="vm-segs" style="margin-top:12px" data-cycle><span class="hit">Search</span><span>Referral</span><span>Partnerships</span><span>Paid social</span></div><div class="vm-row" style="margin-top:12px">Repeatable channel<span class="vm-pill">Found</span></div></div><h3>A repeatable acquisition engine</h3><p>One channel proven before adding the next.</p><div class="vo-hp"><small>The hard part</small><span>Killing channels that do not work.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Months to pay back CAC</span><div class="vm-bars"><div class="vm-bar">Before<span><i style="--w:1.00"></i></span><b>14%</b></div><div class="vm-bar">After<span><i style="--w:0.50"></i></span><b>7%</b></div></div></div><h3>Unit economics first</h3><p>CAC and payback proven before spend goes up.</p><div class="vo-hp"><small>The hard part</small><span>Clean data from day one.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><span class="vm-l">Users active at week 4, %</span><div class="vm-bars"><div class="vm-bar">Before<span><i style="--w:0.53"></i></span><b>17%</b></div><div class="vm-bar">After<span><i style="--w:1.00"></i></span><b>32%</b></div></div></div><h3>Retention before acquisition</h3><p>Fix the leaky bucket before pouring more in.</p><div class="vo-hp"><small>The hard part</small><span>Product, data and marketing in one room.</span></div></article><article class="vo-card fill vo-move"><div class="vm"><div class="vm-article"><span class="vm-l">Board deck</span><b>Growth by cohort, channel and payback</b><span class="ln"></span><span class="ln s"></span></div><div class="vm-row" style="margin-top:12px">Investor meetings booked<span class="vm-pill" data-to="18">0</span></div></div><h3>A growth story for the raise</h3><p>Numbers that make the next round easier.</p><div class="vo-hp"><small>The hard part</small><span>Metrics investors trust, not vanity numbers.</span></div></article></div> </div></section> <section class="vh-sec alt" id="capabilities"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Six ways we grow startups.</h2></div> <div class="vo-bento vr-bento"><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-flag"/></svg></span><h3>Growth experimentation</h3></div><p>Weekly tests that find what works.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>A weekly test cadence</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Ideas ranked by impact</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Every result written down</span></li></ul><div class="vm vr-viz vr-steps" data-onview><div><i>W1</i>Idea and hypothesis</div><div><i>W2</i>Test live</div><div><i>W3</i>Kept or killed</div></div></article><article class="vo-card fill vc w3"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-chart"/></svg></span><h3>Unit economics and analytics</h3></div><p>CAC, LTV and payback you can trust.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>CAC by channel</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Payback by cohort</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Numbers your board can trust</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">LTV to CAC ratio</span></div><div class="vm-bars vr-cac"><div class="vm-bar best">Referral<span><i style="--w:1.00"></i></span><b>5.2</b></div><div class="vm-bar">Search<span><i style="--w:0.73"></i></span><b>3.8</b></div><div class="vm-bar">Paid social<span><i style="--w:0.37"></i></span><b>1.9</b></div><div class="vm-bar">Display<span><i style="--w:0.15"></i></span><b>0.8</b></div></div></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-bell"/></svg></span><h3>Activation and retention</h3></div><p>Users who stay past week one.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>The first-value moment found</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Onboarding that reaches it</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Week-one nudges</span></li></ul><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Week 4 retention</span><span class="vm-k" data-to="32" data-suf="%">0</span></div><svg class="vr-spark" viewBox="0 0 200 50" preserveAspectRatio="none"><path d="M2 42 C35 40 55 44 85 30 S145 22 198 8"/></svg></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-globe"/></svg></span><h3>Market expansion</h3></div><p>The next country, entered on purpose.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>The next market sized</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Launch plan and budget</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Local channels and partners</span></li></ul><div class="vm vr-viz vr-mix" data-onview><div class="vm-head"><span class="vm-l">New users by market</span></div><div class="vr-stack"><i style="--w:52"></i><i style="--w:27"></i><i style="--w:13"></i><i style="--w:8"></i></div><ul><li><span class="k1"></span>UAE 52%</li><li><span class="k2"></span>Saudi Arabia 27%</li><li><span class="k3"></span>Egypt 13%</li><li><span class="k4"></span>Qatar 8%</li></ul></div></article><article class="vo-card fill vc"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-search"/></svg></span><h3>SEO and content</h3></div><p>Traffic that compounds while you build.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Pages that answer real questions</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Cited when people ask AI</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Content that compounds</span></li></ul><div class="vm vr-viz vr-ai" data-onview><span class="vm-q"><svg class="dm-ic"><use href="#i-chat"/></svg>Best app to split bills with flatmates in Dubai?</span><div class="vr-ans"><span class="ln"></span><span class="ln s"></span><span class="vr-cite"><b>Your app</b> is recommended for instant settlements <i>1</i></span></div></div></article><article class="vo-card fill w6 vc"><div class="vc-t"><div class="vc-h"><span class="dm-tile"><svg class="dm-ic"><use href="#i-target"/></svg></span><h3>Performance marketing</h3></div><p>Spend that scales with payback.</p><ul class="vc-inc"><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Channels tested on small budgets</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Spend raised on payback</span></li><li><svg class="dm-ic"><use href="#i-check"/></svg><span>Creative refreshed weekly</span></li></ul></div><div class="vm vr-viz" data-onview><div class="vm-head"><span class="vm-l">Cost per activated user, USD</span></div><div class="vm-bars vr-cac"><div class="vm-bar best">Google<span><i style="--w:0.46"></i></span><b>11</b></div><div class="vm-bar">Apple Search Ads<span><i style="--w:0.54"></i></span><b>13</b></div><div class="vm-bar">Meta<span><i style="--w:0.75"></i></span><b>18</b></div><div class="vm-bar">TikTok<span><i style="--w:1.00"></i></span><b>24</b></div></div></div></article></div> </div></section> <section class="vh-sec" id="work"><div class="dm-wrap"> <div class="vi-head-row"><div class="vi-head"><h2>Results from our work in other sectors.</h2><p class="dm-lede">Three engagements, each with the number it moved.</p></div><a class="dm-link" href="/case-studies">All case studies <svg class="dm-ic"><use href="#i-arrow"/></svg></a></div> <div class="vi-grid c3"><a class="vi-card ring vi-cs" href="/case-studies/zero-to-live-digital-advertising-gcc"><b>8<span class="vh-sx vh-unit">&nbsp;Weeks</span></b><em>From Zero to Live</em><h3>A Leading Digital-Goods Retailer, GCC</h3><div class="vi-cs-f"><span class="dm-pill">Performance Marketing</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/growth-experimentation-pos-greece"><b>42<span class="vh-sx">%</span></b><em>Signup Rate</em><h3>A Series-A B2B POS Platform, Greece</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a><a class="vi-card ring vi-cs" href="/case-studies/b2b-lead-gen-ai-saas-uae"><b>3.2<span class="vh-sx">x</span></b><em>Lead Pipeline Growth</em><h3>An AI SaaS Platform, UAE</h3><div class="vi-cs-f"><span class="dm-pill">Growth</span><span class="dm-link">Read it <svg class="dm-ic"><use href="#i-arrow"/></svg></span></div></a></div> </div></section> <section class="vh-sec alt" id="approach"> <div class="dm-wrap"> <div class="vh-head"> <h2>Three ways to work with us. <em>Each one a step up.</em></h2> <p class="dm-lede">Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.</p> </div> <div class="vh-models" id="models"> <div class="vh-mc-row"> <button class="vh-mc" type="button" data-m="0" aria-controls="mx0" aria-expanded="false"> <span class="dm-num">01</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-search"></use></svg></span> <h3>Diagnose</h3> <p>We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.</p> <div class="vh-rcv"><b>You receive</b>A growth plan your board can approve.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="0"></div> </button> <button class="vh-mc" type="button" data-m="1" aria-controls="mx1" aria-expanded="false"> <span class="dm-num">02</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-build"></use></svg></span> <h3>Build</h3> <p>Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.</p> <div class="vh-rcv"><b>You receive</b>The plan, then the funnel, product, data and campaigns, live and measured.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="1"></div> </button> <button class="vh-mc" type="button" data-m="2" aria-controls="mx2" aria-expanded="false"> <span class="dm-num">03</span><span class="dm-tile vh-mc-ic"><svg class="dm-ic"><use href="#i-chart"></use></svg></span> <h3>Run</h3> <p>Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.</p> <div class="vh-rcv"><b>You receive</b>A growth engine that runs, improves and reports against your number.</div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> <div class="vh-mx-inline" data-tpl="2"></div> </button> </div> <div class="vh-mx" id="mx0" data-m="0"> <div class="vh-mx-copy"> <span class="dm-num">01</span> <h3>Diagnose</h3> <p>We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.</p> <div class="vh-get"><b>You receive</b><span>A growth plan your board can approve: what to do, what it is worth, and what comes first.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="n">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth plan / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="true" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="450,450,450,450,700,600,600,700,3200"> <div class="vh-dg vh-ui"> <div class="vh-src"> <div class="vh-pop k1">Analytics and app data<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k2">CRM and orders<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k3">Ad accounts<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Market and competitors<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Read</span></div> <div class="vh-pop k4">Interviews with your team<span class="vh-ok g5"><svg viewBox="0 0 12 12"><path d="m2.5 6.3 2.3 2.3 4.7-5"></path></svg>Done</span></div> </div> <div class="vh-plays"> <div class="vh-play vh-pop k6"><i>1</i><span><b>Fix checkout drop-off on mobile</b><small>Six weeks, product and data</small></span><em>AED 4.1M</em><span class="vh-track"><i class="t6" style="--w:1"></i></span></div> <div class="vh-play vh-pop k7"><i>2</i><span><b>Win back lapsed customers</b><small>CRM journeys and offers</small></span><em>AED 2.6M</em><span class="vh-track"><i class="t6" style="--w:.63"></i></span></div> <div class="vh-play vh-pop k7"><i>3</i><span><b>Enter Saudi Arabia</b><small>Market entry and acquisition</small></span><em>AED 1.9M</em><span class="vh-track"><i class="t6" style="--w:.46"></i></span></div> <div class="vh-doc vh-pop k8"><span><b>Growth plan</b>, ready for the board</span><svg class="dm-ic" style="color:#fff"><use href="#i-doc"></use></svg></div> </div> </div> </div> </div> </div> <div class="vh-mx" id="mx1" data-m="1"> <div class="vh-mx-copy"> <span class="dm-num">02</span> <h3>Build</h3> <p>The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.</p> <div class="vh-get"><b>You receive</b><span>The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="n">Run</li><li class="n">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Delivery board / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="true" data-go="1">Build</button><button type="button" aria-pressed="false" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="600,800,800,800,800,800,3200" id="board"> <div class="vh-bd vh-ui"> <div class="vh-from vh-pop k1"><span>From the diagnosis</span><span class="vh-ok on">Play 1: checkout</span><span class="vh-ok on">Play 2: win-back</span><span class="vh-ok on">Play 3: Saudi launch</span></div> <div class="vh-lane" data-lane="0"><b>Planned <span></span></b></div> <div class="vh-lane" data-lane="1"><b>Building <span></span></b></div> <div class="vh-lane" data-lane="2"><b>Live <span></span></b></div> <div class="vh-bd-k vh-pop k6"><span><b>4 of 4 live</b>, each one measured against the plan</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> <div class="vh-mx" id="mx2" data-m="2"> <div class="vh-mx-copy"> <span class="dm-num">03</span> <h3>Run</h3> <p>Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.</p> <div class="vh-get"><b>You receive</b><span>A growth team that owns the number with you, and reports against it every month.</span></div> <div class="vh-inc"><b>Includes</b><ol><li class="y">Diagnose</li><li class="y">Build</li><li class="y">Run</li><li class="y">Optimize</li></ol></div> </div> <div class="vh-mx-stage"> <div class="vh-mx-bar"><span>Growth engine / <b>Your company</b></span><div class="vh-tab3" role="group" aria-label="Stage"><button type="button" aria-pressed="false" data-go="0">Diagnose</button><button type="button" aria-pressed="false" data-go="1">Build</button><button type="button" aria-pressed="true" data-go="2">Run</button></div></div> <div class="vh-mx-body vh-live" data-seq="300,16000" id="run"> <div class="vh-rn2 vh-ui"> <div class="vh-loop"> <svg viewBox="0 0 220 220" aria-hidden="true"><circle class="trk" cx="110" cy="110" r="80"></circle><circle class="orb" cx="110" cy="30" r="7"></circle></svg> <span class="vh-node" style="left:50%;top:13.6%">Diagnose</span> <span class="vh-node" style="left:86.4%;top:50%">Build</span> <span class="vh-node" style="left:50%;top:86.4%">Run</span> <span class="vh-node" style="left:13.6%;top:50%">Optimize</span> <div class="vh-loop-c"><small>Month</small><b class="rm">1</b><span class="rp">of 6</span></div> </div> <div class="vh-rn2-r"> <div class="vh-bars"> <div class="vh-bars-h"><span class="vh-lbl">Revenue against target</span><b class="rt">92%</b></div> <div class="vh-bars-in"> <div class="vh-bar"><i></i><u></u><em>May</em></div><div class="vh-bar"><i></i><u></u><em>Jun</em></div><div class="vh-bar"><i></i><u></u><em>Jul</em></div> <div class="vh-bar"><i></i><u></u><em>Aug</em></div><div class="vh-bar"><i></i><u></u><em>Sep</em></div><div class="vh-bar"><i></i><u></u><em>Oct</em></div> </div> </div> <ul class="vh-runlog"></ul> </div> <div class="vh-rep vh-runrep"><span><b>October review</b>: 112% of target, up from 92% in May</span><svg class="dm-ic" style="color:#fff"><use href="#i-check"></use></svg></div> </div> </div> </div> </div> </div> </div> </section> <section class="vh-sec" id="outcomes"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">From first users to the next round.</h2></div> <ol class="vo-path" data-onview><li><i></i><small>Prove</small><b>Acquisition channels</b><span>At least one channel that repeats.</span></li><li><i></i><small>Keep</small><b>Better retention</b><span>Users who stay and pay.</span></li><li><i></i><small>Earn</small><b>Healthier unit economics</b><span>CAC that pays back in months.</span></li><li><i></i><small>Raise</small><b>A fundable story</b><span>Numbers investors trust.</span></li></ol> </div></section> <section class="vh-sec alt" id="playbook"><div class="dm-wrap"><div class="vi-pb"> <div> <h2>The Startup Playbook</h2> <p class="dm-lede">A practical guide covering acquisition channel validation, unit economics tracking, and retention optimization for seed-to-Series B startups in the UAE. Free for founders and VC partners.</p> <div class="vi-pb-meta"><div><b>25</b><span>Pages</span></div><div><b>11</b><span>Chapters</span></div></div> <ol class="vi-ch"><li><i>01</i>The Reality on the Ground</li><li><i>02</i>The Three Growth Postures</li><li><i>03</i>Ecosystem Behavior Shifts You Cannot Ignore</li><li><i>04</i>The Intelligence Gap Widens During Instability</li><li><i>05</i>Deal Flow and Fundraising in a Volatile Market</li><li><i>06</i>Portfolio Growth and Founder Support Under Pressure</li><li><i>07</i>Valuation, Terms, and Economics During Uncertainty</li><li><i>08</i>Experimentation When the Market Keeps Shifting</li><li><i>09</i>Scenario Planning for Growth Teams</li><li><i>10</i>The Metrics That Change During Instability</li><li><i>11</i>What to Do This Quarter</li></ol> <div class="dm-actions"><a class="dm-btn vh-cta" href="https://app.youform.io/forms/benjmpmj" target="_blank" rel="noopener">Get the Playbook</a></div> <small>No spam. Work email required. Instant download after submission.</small> </div> <div class="vi-fan" aria-hidden="true"><figure class="p1"><img src="https://velocity-inner-assets.vercel.app/inner-v1/pb/startups-vcs-uae-growth-playbook-01.webp" alt="" loading="lazy"></figure><figure class="p2"><img src="https://velocity-inner-assets.vercel.app/inner-v1/pb/startups-vcs-uae-growth-playbook-02.webp" alt="" loading="lazy"></figure><figure class="p3"><img src="https://velocity-inner-assets.vercel.app/inner-v1/pb/startups-vcs-uae-growth-playbook-03.webp" alt="" loading="lazy"></figure></div> </div></div></section> <section class="vh-sec" id="compare"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Why founders pick Velocity.</h2></div> <div class="vo-board vr-board" data-board> <div class="hd"></div><div class="hd">A marketing agency</div><div class="hd">A first growth hire</div><div class="hd us">Velocity</div> <div class="rl">Early-stage growth</div><div class="no">Runs campaigns</div><div class="no">Learns on your runway</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Has built growth from zero before</div> <div class="rl">Range</div><div class="no">One or two channels</div><div class="no">One person's skills</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Product, data, paid and CRM in one team</div> <div class="rl">Starts</div><div class="no">After a pitch and onboarding</div><div class="no">After 3 to 6 months of hiring</div><div class="us"><svg class="dm-ic"><use href="#i-check"/></svg>Within a week</div> <div class="rl">Accountable for</div><div class="no">Clicks and installs</div><div class="no">Their own channel</div><div class="us last"><svg class="dm-ic"><use href="#i-check"/></svg>Retained users and payback</div> </div> <div class="vo-board-m"><div><b>A marketing agency</b><span>Runs campaigns, measured on installs.</span></div><div><b>A first growth hire</b><span>Three to six months to hire, then learns on your runway.</span></div><div class="us"><b>Velocity</b><span>Starts within a week, brings a full team, and answers for retained users.</span></div></div> </div></section> <section class="vh-sec alt" id="who"><div class="dm-wrap"> <div class="vo-head"><h2 class="vo-h2">Built for founders and the funds behind them.</h2></div> <div class="vo-aud"><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Seed to Series B</span><div class="vo-row">Activated users<em>9%</em></div><div class="vo-row">Week 4 retained<em>5%</em></div><div class="vo-row">CAC payback<em class="o">7 months</em></div></div><div class="vo-body"><h3>Traction before the runway runs out.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">VC funds and accelerators</span><div class="vo-row">Portfolio growth plans<em>64%</em></div><div class="vo-row">Channel proven<em>41%</em></div><div class="vo-row">Next round raised<em class="o">14%</em></div></div><div class="vo-body"><h3>A growth team for the portfolio.</h3></div></article><article class="vo-card ring"><div class="vo-art"><span class="vo-tag">Scaleups expanding</span><div class="vo-row">New markets entered<em>2</em></div><div class="vo-row">Users outside the UAE<em>48%</em></div><div class="vo-row">Cost per new user<em class="o">USD 4.20</em></div></div><div class="vo-body"><h3>The next market, done right.</h3></div></article></div> </div></section> <section class="vh-sec vh-qa" id="faq"><div class="dm-wrap"> <div class="vh-qa-h"><h2>Some questions you might have.</h2><a class="dm-link" href="#talk">Ask us on a call <svg class="dm-ic"><use href="#i-arrow"></use></svg></a></div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-target"></use></svg></span><b>About Velocity</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av1" id="qv1"><span class="vh-qa-n" aria-hidden="true">01</span><span>How is Velocity different from other growth agencies?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av1" role="region" aria-labelledby="qv1"><div><p>Our team comes from high-growth startups like Uber, Careem, SWVL, and Noon. We have scaled products from zero to millions of users. We do not just run ads; we build the full growth stack: experimentation frameworks, analytics infrastructure, retention systems, and acquisition engines. Most importantly, we think like operators, not agencies. We care about your unit economics and fundraising trajectory, not just campaign metrics.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av2" id="qv2"><span class="vh-qa-n" aria-hidden="true">02</span><span>Can you work with startups outside the UAE?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av2" role="region" aria-labelledby="qv2"><div><p>Yes. While our deepest expertise is in the UAE, GCC, and broader MENA markets, our growth methodology is market-agnostic. We work with startups headquartered in the UAE that are expanding internationally, as well as international startups entering the Middle East. Our team has experience scaling products across multiple geographies and can adapt channel strategies to local market dynamics.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-users"></use></svg></span><b>Working with us</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av3" id="qv3"><span class="vh-qa-n" aria-hidden="true">03</span><span>How much does a growth engagement cost for startups?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av3" role="region" aria-labelledby="qv3"><div><p>It depends on what you need, so it is agreed on a call once we understand the problem.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av4" id="qv4"><span class="vh-qa-n" aria-hidden="true">04</span><span>What stage should a startup be at to work with Velocity?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av4" role="region" aria-labelledby="qv4"><div><p>We work best with startups that have achieved some level of product-market fit: a working product with initial users. Pre-product startups are too early for growth marketing. Our sweet spot is seed-to-Series B companies that have a product people want but have not yet found their repeatable acquisition channels. If you have a product with real users but your growth is driven by founder-led sales or word of mouth, you are at the right stage for us.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av5" id="qv5"><span class="vh-qa-n" aria-hidden="true">05</span><span>Do you work with B2B or B2C startups?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av5" role="region" aria-labelledby="qv5"><div><p>Both. The growth methodology is adaptable to both models, though the channels and tactics differ. For B2C, we focus on paid acquisition, app growth, viral loops, and retention. For B2B, we focus on content-led inbound, LinkedIn acquisition, email sequences, and sales enablement. During the discovery call, we assess fit based on your specific product and market.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av6" id="qv6"><span class="vh-qa-n" aria-hidden="true">06</span><span>What results can we expect in the first 30 days?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av6" role="region" aria-labelledby="qv6"><div><p>In the first 30 days, we deliver a comprehensive growth diagnostic: full-funnel analysis, unit economics assessment, channel opportunity scoring, and a prioritized 90-day roadmap. Quick wins often include fixing analytics gaps, identifying wasted ad spend, improving onboarding conversion, and setting up proper attribution. Compounding growth typically shows clear impact within 60-90 days as experiments mature and systems scale.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av7" id="qv7"><span class="vh-qa-n" aria-hidden="true">07</span><span>How quickly can you start?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av7" role="region" aria-labelledby="qv7"><div><p>We can typically begin the diagnostic phase within one week of signing an engagement letter. The discovery call takes 30 minutes, the proposal follows within 48 hours, and onboarding starts immediately upon agreement. We understand that startups operate on compressed timelines, and we prioritize speed without sacrificing quality.</p></div></div></div> </div> </div> <div class="vh-qa-g"> <div class="vh-qa-gl"><span class="dm-tile" aria-hidden="true"><svg class="dm-ic"><use href="#i-layers"></use></svg></span><b>Startups &amp; VCs specifics</b></div> <div class="dm-faq"> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av8" id="qv8"><span class="vh-qa-n" aria-hidden="true">08</span><span>Can you help us prepare for our next fundraise?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av8" role="region" aria-labelledby="qv8"><div><p>Yes. Many of our startup engagements are explicitly designed to build the growth metrics and data infrastructure that support a fundraise. We build cohort analysis dashboards, CAC/LTV tracking by channel, and growth trajectory models that hold up under investor due diligence. We help you tell a data-backed growth story, not just a product story.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av9" id="qv9"><span class="vh-qa-n" aria-hidden="true">09</span><span>Do you offer equity-based engagements?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av9" role="region" aria-labelledby="qv9"><div><p>We operate on a fee-for-service model. This keeps the relationship clear and ensures we are focused on delivering measurable growth outcomes, not on long-term equity returns. Our pricing is structured to be accessible for funded startups, and many of our clients find the ROI is clear within the first quarter of engagement.</p></div></div></div> <div class="dm-faq-i"><h3><button class="dm-faq-q" type="button" aria-expanded="false" aria-controls="av10" id="qv10"><span class="vh-qa-n" aria-hidden="true">10</span><span>How do VCs typically engage with Velocity?</span><svg class="dm-ic"><use href="#i-plus"></use></svg></button></h3><div class="dm-faq-a" id="av10" role="region" aria-labelledby="qv10"><div><p>VCs typically engage us through our Portfolio Growth Partner model. We conduct growth diagnostics across portfolio companies, identify which companies are best positioned for growth acceleration, and provide hands-on execution support. Some VCs include Velocity access as a value-add for portfolio companies. We also work directly with individual portfolio companies on a referral basis. The typical entry point is a growth audit for 2-3 portfolio companies to demonstrate impact before expanding across the portfolio.</p></div></div></div> </div> </div> </div></section> <section class="vh-sec alt" id="deeper"><div class="dm-wrap"> <div class="vi-head"><h2>Go deeper.</h2></div> <div class="vi-links"><h3>How we drive growth in this sector</h3><div class="vi-links-g"><a href="/expertise/growth-marketing-for-startups"><span><b>Growth Marketing for Startups &amp; VCs</b></span><svg class="dm-ic"><use href="#i-arrow"></use></svg></a><a href="/expertise/growth-strategy-for-startups-vcs"><span><b>Growth Strategy for Startups &amp; VCs</b></span><svg class="dm-ic"><use href="#i-arrow"></use></svg></a><a href="/expertise/performance-marketing-for-startups-vcs"><span><b>Performance Marketing for Startups &amp; VCs</b></span><svg class="dm-ic"><use href="#i-arrow"></use></svg></a><a href="/expertise/product-led-growth-for-startups-vcs"><span><b>Product-Led Growth for Startups &amp; VCs</b></span><svg class="dm-ic"><use href="#i-arrow"></use></svg></a></div><h3>Related Reading</h3><div class="vi-links-g"><a href="/services/product-led-growth-strategy"><span><b>Product-Led Growth Strategy</b><small>Turn your product into your primary acquisition and retention engine with PLG frameworks.</small></span><svg class="dm-ic"><use href="#i-arrow"></use></svg></a><a href="/services/experimentation-cro-systems"><span><b>Experimentation &amp; CRO Systems</b><small>Structured experiment frameworks to optimize conversion at every stage of your funnel.</small></span><svg class="dm-ic"><use href="#i-arrow"></use></svg></a><a href="/services/analytics-growth-intelligence"><span><b>Analytics &amp; Growth Intelligence</b><small>GA4 implementation, cohort analysis, and investor-ready dashboards for data-driven growth.</small></span><svg class="dm-ic"><use href="#i-arrow"></use></svg></a></div></div> </div></section> <section class="vh-sec" id="talk"><div class="dm-wrap"><div class="dm-cta vh-cta"> <div> <h2>Tell us where growth is stuck. <em>We'll come with a view.</em></h2> <p class="dm-lede">A 30-minute call with one of our founders, not a sales rep. You leave with our first read on where your next revenue is.</p> <div class="vh-next"><div class="vh-next-h">What happens next</div> <ol class="vh-vt"><li><span class="n"><svg class="dm-ic"><use href="#i-doc"/></svg></span><span class="x"><b>You tell us where you are</b><span>This form. Under two minutes, mostly taps.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-user"/></svg></span><span class="x"><b>A founder reads it</b><span>Then emails you to set up a 30-minute call.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-chat"/></svg></span><span class="x"><b>We come with a first view</b><span>Where we would start, in plain words, before any proposal.</span></span></li><li><span class="n"><svg class="dm-ic"><use href="#i-flag"/></svg></span><span class="x"><b>You decide</b><span>If it fits, we scope Diagnose, Build or Run. If not, you keep the view.</span></span></li></ol></div> </div> <form class="dm-form-card dm-form vh-form" id="lead" data-loc="industry:startups-vcs" novalidate> <div class="vh-steps-h" id="stepsH" aria-hidden="true"><span class="on"><i>1</i><b>You</b></span><hr><span><i>2</i><b>Your company</b></span><hr><span><i>3</i><b>Your goals</b></span></div> <div class="vh-trap" aria-hidden="true"><label for="f-check">Leave this empty</label><input id="f-check" tabindex="-1" autocomplete="off"></div> <div class="vh-fs on" data-step="0"> <h4>Start with your work email</h4> <div class="dm-field"><label for="f-email">Work email</label><input class="dm-input" id="f-email" type="email" autocomplete="email" placeholder="you@company.com"></div> <div class="vh-two"><div class="dm-field"><label for="f-first">First name</label><input class="dm-input" id="f-first" autocomplete="given-name"></div><div class="dm-field"><label for="f-last">Last name</label><input class="dm-input" id="f-last" autocomplete="family-name"></div></div> <div class="vh-two"><div class="dm-field"><label for="f-co">Company</label><input class="dm-input" id="f-co" autocomplete="organization"></div><div class="dm-field"><label for="f-role">Job title</label><input class="dm-input" id="f-role" autocomplete="organization-title"></div></div> <div><div class="vh-q-l" id="ql-who">Which best describes you?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-who" id="whoPick"><button type="button" role="radio" aria-checked="false" data-v="startup">Startup</button><button type="button" role="radio" aria-checked="false" data-v="scaleup">Scale-up</button><button type="button" role="radio" aria-checked="false" data-v="enterprise">Enterprise</button><button type="button" role="radio" aria-checked="false" data-v="investor">Investor / VC</button><button type="button" role="radio" aria-checked="false" data-v="other">Other</button></div></div> <div class="dm-field vh-other" id="otherBox"><label for="f-other">Tell us in a few words</label><input class="dm-input" id="f-other" placeholder="For example: a government entity"></div> <div><div class="vh-q-l" id="ql-heard">How did you hear about us?</div><div class="vh-who-pick" role="radiogroup" aria-labelledby="ql-heard" id="heardPick"><button type="button" role="radio" aria-checked="false" data-v="google">Google Search</button><button type="button" role="radio" aria-checked="false" data-v="linkedin">LinkedIn</button><button type="button" role="radio" aria-checked="false" data-v="chatgpt">ChatGPT</button><button type="button" role="radio" aria-checked="false" data-v="claude">Claude</button><button type="button" role="radio" aria-checked="false" data-v="friend">A friend</button><button type="button" role="radio" aria-checked="false" data-v="elsewhere">From somewhere else</button></div></div> <div class="dm-field vh-other" id="heardBox"><label for="f-heard">Where did you hear about us?</label><input class="dm-input" id="f-heard" placeholder="For example: an event or a podcast"></div> <label class="dm-check"><input type="checkbox" id="f-ok"> I agree to receive communication from Velocity Growth about its services and products.</label> <p class="dm-msg" id="m0" hidden></p> <div class="dm-form-nav"><span></span><button class="dm-btn" type="submit" id="go0" aria-disabled="true">Continue</button></div> </div> <div class="vh-fs" data-step="1" id="qs1"></div> <div class="vh-fs" data-step="2" id="qs2"></div> <div class="vh-done" id="done" role="status"><span class="dm-tile"><svg class="dm-ic"><use href="#i-check"/></svg></span><h4 id="doneH">Thank you.</h4><p>We have everything we need. One of our founders will email you at <b id="doneE"></b> to set up the call.</p></div> </form> </div></div></section></main> </div>

Growth for startups and VC-backed companies.

We help founders build a repeatable growth engine before the runway runs out, and help funds give their portfolio companies a growth team on day one.

Speak to Velocity Get the free playbook

Trusted by 40+ clients across 20+ markets

Which describes you?

We find where users drop between first visit and paying, and fix each step.

We find where the engine slows between new customer and payback, and fix each step.

We find where portfolio companies stall between funding and the next round, and fix each step.

The UAE startup scene is moving.

Investors want efficiency

Growth at any cost no longer raises the next round.

MENA is many markets

What works in Dubai may not work in Riyadh.

Fit is not growth

Product-market fit does not mean a repeatable channel.

The runway is short

Every month without a proven channel is expensive.

What the fastest startups do.

A repeatable acquisition engine

One channel proven before adding the next.

The hard part

Killing channels that do not work.

Unit economics first

CAC and payback proven before spend goes up.

The hard part

Clean data from day one.

Retention before acquisition

Fix the leaky bucket before pouring more in.

The hard part

Product, data and marketing in one room.

A growth story for the raise

Numbers that make the next round easier.

The hard part

Metrics investors trust, not vanity numbers.

Six ways we grow startups.

Growth experimentation

Weekly tests that find what works.

Unit economics and analytics

CAC, LTV and payback you can trust.

Activation and retention

Users who stay past week one.

Market expansion

The next country, entered on purpose.

SEO and content

Traffic that compounds while you build.

Performance marketing

Spend that scales with payback.

Results from our work in other sectors.

Three engagements, each with the number it moved.

All case studies

8 Weeks From Zero to Live A Leading Digital-Goods Retailer, GCCPerformance MarketingRead it42% Signup Rate A Series-A B2B POS Platform, GreeceGrowthRead it3.2x Lead Pipeline Growth An AI SaaS Platform, UAEGrowthRead it

Three ways to work with us. Each one a step up.

Start with a plan, have us build it with your team, or hand us the number and we run it. One team carries the work the whole way.

Diagnose

We read your data, your market and your team, find where the next revenue is, then size every opportunity and put them in order.

You receive A growth plan your board can approve.

Build

Everything in Diagnose, then our product, engineering, data and growth people build it with your team. The people who wrote the plan deliver it.

You receive The plan, then the funnel, product, data and campaigns, live and measured.

Run

Everything in Build, then we become your growth team: we run it every day and optimise it every month against a number we agree with you.

You receive A growth engine that runs, improves and reports against your number.

Diagnose

We connect to your data, talk to your team and study your market, then rank every opportunity by what it is worth and what it takes.

A growth plan your board can approve: what to do, what it is worth, and what comes first.

Build

The diagnosis first, then we build in short cycles with your team. Every piece ships with the measurement that proves it worked.

The growth plan, then the funnel, the product changes, the data and the campaigns, live and measured.

Run

Diagnose and build, then every month we run the engine and go round the loop again: find the next lever, ship it, measure it, and move budget to what works.

A growth team that owns the number with you, and reports against it every month.

From first users to the next round.

  1. Prove Acquisition channels At least one channel that repeats.
  2. Keep Better retention Users who stay and pay.
  3. Earn Healthier unit economics CAC that pays back in months.
  4. Raise A fundable story Numbers investors trust.

The Startup Playbook

A practical guide covering acquisition channel validation, unit economics tracking, and retention optimization for seed-to-Series B startups in the UAE. Free for founders and VC partners.

  1. 01 The Reality on the Ground
  2. 02 The Three Growth Postures
  3. 03 Ecosystem Behavior Shifts You Cannot Ignore
  4. 04 The Intelligence Gap Widens During Instability
  5. 05 Deal Flow and Fundraising in a Volatile Market
  6. 06 Portfolio Growth and Founder Support Under Pressure
  7. 07 Valuation, Terms, and Economics During Uncertainty
  8. 08 Experimentation When the Market Keeps Shifting
  9. 09 Scenario Planning for Growth Teams
  10. 10 The Metrics That Change During Instability
  11. 11 What to Do This Quarter

Get the Playbook

No spam. Work email required. Instant download after submission.

Why founders pick Velocity.

A marketing agency

Runs campaigns, measured on installs.

A first growth hire

Three to six months to hire, then learns on your runway.

Starts within a week, brings a full team, and answers for retained users.

Built for founders and the funds behind them.

Traction before the runway runs out.

A growth team for the portfolio.

The next market, done right.

Some questions you might have.

Ask us on a call

How is Velocity different from other growth agencies?

Our team comes from high-growth startups like Uber, Careem, SWVL, and Noon. We have scaled products from zero to millions of users. We do not just run ads; we build the full growth stack: experimentation frameworks, analytics infrastructure, retention systems, and acquisition engines. Most importantly, we think like operators, not agencies. We care about your unit economics and fundraising trajectory, not just campaign metrics.

Can you work with startups outside the UAE?

Yes. While our deepest expertise is in the UAE, GCC, and broader MENA markets, our growth methodology is market-agnostic. We work with startups headquartered in the UAE that are expanding internationally, as well as international startups entering the Middle East. Our team has experience scaling products across multiple geographies and can adapt channel strategies to local market dynamics.

Working with us

How much does a growth engagement cost for startups?

It depends on what you need, so it is agreed on a call once we understand the problem.

What stage should a startup be at to work with Velocity?

We work best with startups that have achieved some level of product-market fit: a working product with initial users. Pre-product startups are too early for growth marketing. Our sweet spot is seed-to-Series B companies that have a product people want but have not yet found their repeatable acquisition channels. If you have a product with real users but your growth is driven by founder-led sales or word of mouth, you are at the right stage for us.

Do you work with B2B or B2C startups?

Both. The growth methodology is adaptable to both models, though the channels and tactics differ. For B2C, we focus on paid acquisition, app growth, viral loops, and retention. For B2B, we focus on content-led inbound, LinkedIn acquisition, email sequences, and sales enablement. During the discovery call, we assess fit based on your specific product and market.

What results can we expect in the first 30 days?

In the first 30 days, we deliver a comprehensive growth diagnostic: full-funnel analysis, unit economics assessment, channel opportunity scoring, and a prioritized 90-day roadmap. Quick wins often include fixing analytics gaps, identifying wasted ad spend, improving onboarding conversion, and setting up proper attribution. Compounding growth typically shows clear impact within 60-90 days as experiments mature and systems scale.

How quickly can you start?

We can typically begin the diagnostic phase within one week of signing an engagement letter. The discovery call takes 30 minutes, the proposal follows within 48 hours, and onboarding starts immediately upon agreement. We understand that startups operate on compressed timelines, and we prioritize speed without sacrificing quality.

Startups & VCs specifics

Can you help us prepare for our next fundraise?

Yes. Many of our startup engagements are explicitly designed to build the growth metrics and data infrastructure that support a fundraise. We build cohort analysis dashboards, CAC/LTV tracking by channel, and growth trajectory models that hold up under investor due diligence. We help you tell a data-backed growth story, not just a product story.

Do you offer equity-based engagements?

We operate on a fee-for-service model. This keeps the relationship clear and ensures we are focused on delivering measurable growth outcomes, not on long-term equity returns. Our pricing is structured to be accessible for funded startups, and many of our clients find the ROI is clear within the first quarter of engagement.

How do VCs typically engage with Velocity?

VCs typically engage us through our Portfolio Growth Partner model. We conduct growth diagnostics across portfolio companies, identify which companies are best positioned for growth acceleration, and provide hands-on execution support. Some VCs include Velocity access as a value-add for portfolio companies. We also work directly with individual portfolio companies on a referral basis. The typical entry point is a growth audit for 2-3 portfolio companies to demonstrate impact before expanding across the portfolio.

Go deeper.

How we drive growth in this sector

Growth Marketing for Startups & VCsGrowth Strategy for Startups & VCsPerformance Marketing for Startups & VCsProduct-Led Growth for Startups & VCs

Related Reading

Product-Led Growth Strategy Turn your product into your primary acquisition and retention engine with PLG frameworks.Experimentation & CRO Systems Structured experiment frameworks to optimize conversion at every stage of your funnel.Analytics & Growth Intelligence GA4 implementation, cohort analysis, and investor-ready dashboards for data-driven growth.

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