Every team uses a different metric

Problem

If every team uses a different metric, you lose the ability to make confident tradeoffs. The cost is not just reporting confusion. It is slow decisions, misaligned priorities, and growth bets that are impossible to prove or kill. Teams start debating numbers instead of customers, and every meeting becomes a negotiation over definitions, filters, and time windows. As the business scales, the gaps compound: new events get added ad hoc, dashboards diverge, and accountability disappears because no one trusts the source. By the time the problem is obvious, it has already taxed every team that depends on the signal.

Insight

This isn't a metrics problem, it's a coherence problem. Most teams build KPIs around their own goals, not the company's growth logic. Marketing optimizes for volume, product for engagement, finance for efficiency. None of them are wrong, but without a shared measurement model, they pull in different directions. Over time, the metrics become self-justifying instead of truth-seeking. What gets measured starts to shape behavior, and if the metrics don't align, neither does the company. Real growth happens when every team can see how their metric ladders up to one version of performance. Anything less is noise disguised as progress.

How Velocity Approaches It

We align the metrics before optimizing them. Velocity starts by mapping your growth system, how acquisition, activation, and retention actually connect. Then we define a core metric framework that ties every team's goals to shared business outcomes. Marketing's metrics reflect product impact, product's metrics connect to revenue, and finance sees the full picture. We rebuild reporting so everyone's success points in the same direction. When metrics align, collaboration follows, and decisions become faster and cleaner. If you're tired of teams speaking different data languages, we'll help you create one that everyone understands.