Our attribution is broken

Problem

When your attribution is broken, you lose the ability to make confident tradeoffs. As the business scales, the gaps compound: new events get added ad hoc, dashboards diverge, and accountability disappears because no one trusts the source. You end up optimizing what is measurable, not what is meaningful, which quietly pushes spend and effort into the wrong places. Teams start debating numbers instead of customers, and every meeting becomes a negotiation over definitions, filters, and time windows. By the time the problem is obvious, it has already taxed every team that depends on the signal.

Insight

Broken attribution isn't about missing pixels, it's about missing context. Most attribution models are designed around channels, not customers. They track clicks and impressions but ignore how users actually move through your ecosystem. Data gaps from iOS privacy, walled gardens, and disconnected CRMs make things worse. But the real issue is structural, measurement isn't unified. Marketing, product, and finance each view performance through their own lens, so the business ends up optimizing for different goals at once. You don't need another model, you need alignment on what "impact" really means and how it's measured across the funnel.

How Velocity Approaches It

We rebuild attribution from the ground up, starting with your actual growth model. Velocity maps how users discover, convert, and retain, across paid, organic, and product touchpoints. Then we design an attribution framework that reflects that reality, not a tool's default logic. We connect marketing data with revenue and retention data, so every channel is measured against what truly matters: profit and lifetime value. Once the system is aligned, decisions become obvious. If you're done guessing which channel drives growth, we'll help you build attribution you can finally trust.