Finance doesn't trust growth numbers

Problem is structural, the business has grown faster than its measurement layer. Until finance and growth share a single model for how value is created, data will keep telling competing stories. The smartest teams realize trust isn't built on more reporting, it's built on shared logic.

Problem

When finance doesn't trust growth numbers, you lose the ability to make confident tradeoffs. Teams start debating numbers instead of customers, and every meeting becomes a negotiation over definitions, filters, and time windows. Without trusted instrumentation, you cannot separate a real signal from noise, so the safest choice becomes doing nothing or doing more of the same. As the business scales, the gaps compound: new events get added ad hoc, dashboards diverge, and accountability disappears because no one trusts the source. Until this is fixed, every improvement will feel slower than it should.

Insight

When finance doesn't trust growth numbers, the issue isn't accuracy, it's alignment. Most growth systems are built for speed, not reconciliation. Marketing, product, and finance each define success differently, so their data stacks evolve in parallel. What marketing calls revenue, finance calls bookings. What finance counts as churn, product calls reactivation. The result is two truths, both technically correct, neither strategically useful. The deeper

How Velocity Approaches It

We help companies rebuild the bridge between growth and finance. Velocity starts by mapping how revenue actually flows through your business, from acquisition to cash. We align definitions across teams, connect systems that have drifted apart, and rebuild reporting so the same number means the same thing everywhere it appears. That means marketing metrics reconcile with finance models, forecasts align with P&L, and growth data finally earns financial credibility. Once trust is restored, decisions move faster because everyone believes the same story. If you're done debating whose numbers are right, we'll help you build one version of truth that both growth and finance can stand behind.