We have no clue which channel works

Problem

is fragmented data logic. Each platform optimizes for its own conversion window and definition of success, while your analytics layer tries to stitch it all together after the fact. The result is double-counted conversions, invisible journeys, and reactive decision-making. Underneath that confusion sits a deeper structural flaw: teams optimize channels separately instead of managing them as a single growth system. Paid and organic don't share signals, CRM isn't synced with acquisition, and product data lives in another world entirely. Without a unified source of truth, even the smartest attribution model just decorates bad data. You can't optimize what you can't trust.

Insight

When you can't see which channel works, it's rarely a tracking issue alone. The real

How Velocity Approaches It

We start by untangling the data. That means mapping the entire acquisition-to-retention journey and building a clean measurement layer that shows what actually drives incremental impact. We integrate paid, organic, CRM, and product data into one framework so every channel is measured by the same definition of success. Once clarity returns, the strategy changes. Spend allocation becomes scientific, creative testing becomes directional, and channel priorities shift from gut feel to evidence. If you're done guessing which channel works, we'll help you build a system that proves it.