Our tracking breaks every time we launch something new

Problem

If your tracking breaks every time we launch something new, you lose the ability to make confident tradeoffs. You end up optimizing what is measurable, not what is meaningful, which quietly pushes spend and effort into the wrong places. Teams start debating numbers instead of customers, and every meeting becomes a negotiation over definitions, filters, and time windows. The cost is not just reporting confusion. It is slow decisions, misaligned priorities, and growth bets that are impossible to prove or kill. The longer it stays unresolved, the more expensive it becomes to unwind.

Insight

When tracking breaks with every new launch, the issue isn't the implementation, it's the foundation. Most companies build their analytics layer on top of fragile systems instead of integrating it into the product development process. Tracking is treated like a checkbox at the end of a sprint, not a structural layer of growth. Every new release overwrites, duplicates, or misaligns existing events because there's no shared taxonomy, ownership, or QA process. The deeper truth is that measurement isn't a one-time setup, it's an operating discipline. The companies that measure reliably don't fix tracking, they design for it. Their growth, product, and data teams work from the same blueprint, so launches scale insight, not chaos.

How Velocity Approaches It

We help teams make their tracking infrastructure resilient. Velocity starts by auditing your current setup across analytics, data collection, and implementation. We identify where events, schemas, and ownership are breaking under change, then rebuild a measurement layer designed to evolve with your product. That means cleaner tracking plans, automated validation, and shared governance between marketing, product, and data. New launches stop being a risk to measurement, they reinforce it. The result is confidence in every number, every time you ship. If you're done fixing what should already work, we'll help you build a tracking system that scales as fast as you do.