Our tracking breaks every time we launch something new

Insight

When tracking breaks with every new launch, the issue isn't the implementation, it's the foundation. Most companies build their analytics layer on top of fragile systems instead of integrating it into the product development process. Tracking is treated like a checkbox at the end of a sprint, not a structural layer of growth. Every new release overwrites, duplicates, or misaligns existing events because there's no shared taxonomy, ownership, or QA process. The deeper truth is that measurement isn't a one-time setup, it's an operating discipline. The companies that measure reliably don't fix tracking, they design for it. Their growth, product, and data teams work from the same blueprint, so launches scale insight, not chaos.

How Velocity Approaches It

We help teams make their tracking infrastructure resilient. Velocity starts by auditing your current setup across analytics, data collection, and implementation. We identify where events, schemas, and ownership are breaking under change, then rebuild a measurement layer designed to evolve with your product. That means cleaner tracking plans, automated validation, and shared governance between marketing, product, and data. New launches stop being a risk to measurement, they reinforce it. The result is confidence in every number, every time you ship. If you're done fixing what should already work, we'll help you build a tracking system that scales as fast as you do.