We don't understand our users deeply enough

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December 17, 2025

Problem

Insight

in every planning cycle. If you are done guessing at what users want, we will help you see what they actually value, and build around it.

How Velocity Approaches It

We turn scattered signals into a single, decision ready understanding of your users. Velocity starts by mapping your value creation path, from first touch to habit, then anchors research to the outcomes that move growth and retention. We blend instrumentation with interviews, event streams with session reviews, and support logs with win and loss analysis, all against a shared jobs to be done framework. We quantify motivations, friction, and triggers, then translate them into product decisions, messaging, and onboarding that shorten time to value. Finally, we operationalize learning, standard definitions, integrated dashboards, and a cadence that keeps user

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