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We're annoying users instead of retaining them

By
Mukund Kabra

Users tune out when they get too many messages that have nothing to do with what they are doing. Send fewer messages, triggered by real behavior, and cap how often any one person hears from you.

Category:
Lifecycle
Reading time:
2
min read
Published on:
October 24, 2026

We're annoying users instead of retaining them

Problem

Unsubscribes rise every time you send a campaign.

Each team adds its own emails, pushes and messages, and the same user hears from you several times a day. Most of it is about what you want to sell, not what they are doing.

Open rates fall, opt-outs grow, and your best channel to existing customers gets weaker every month.

Insight

More messages do not mean more engagement.

People respond to messages that arrive at a useful moment: after an action, before a deadline, when something they care about changes. Calendar blasts rarely do that.

Fewer, better-timed messages usually lift engagement and protect the channel for when it really matters.

How we approach it

We cut the noise and make every message earn its place.

  1. We audit every message you send and how users respond to each one.
  2. We replace calendar blasts with messages triggered by what users actually do.
  3. We set frequency caps and priority rules across all teams and channels.

Users hear from you less often, and they listen more when they do.

Tags:  
Profit Margin Optimization; Scalable Growth; Financial Efficiency; Unit Economics; Margin Analysis; Cost Control

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