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People don't get what we do

By
Mukund Kabra

People do not get what you do when your message describes the product instead of the problem it solves. Lead with the buyer's problem in their words, show one concrete outcome, and cut the jargon.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
Resources
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Measurement
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People don't get what we do

People don't get what we do

Problem

Prospects read your website and still ask what you actually do.

The homepage is full of category terms and feature lists that make sense inside the company. Sales spends the first call explaining the basics, and many visitors leave before that call ever happens.

Confusion is quietly costing you leads at every stage.

Insight

Buyers look for their problem first, not your product.

Clear messaging starts with the situation the buyer is in, uses the words they use for it, and shows what changes after working with you.

Most companies write from the inside out. The fix is to write from the customer in.

How we approach it

We rebuild your message around the buyer's problem.

  1. We listen to how customers describe their problem in calls, reviews and support tickets.
  2. We test new headlines and value statements on real visitors.
  3. We roll the winning message across your site, ads and sales materials.

Prospects understand you faster, and sales calls start further along.

Tags:  
Growth Loop Design; Growth Flywheel; System Dynamics; Retention Loops; Referral Loops; Network Effects
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