We don't have a clear ICP

Problem

is that without clarity on who your best customers are and why, every function operates on assumptions. Marketing optimizes for clicks, sales for deals, product for requests, but no one's optimizing for fit. The result is noise, not growth. A clear ICP doesn't just describe your audience, it guides every tradeoff, every message, and every roadmap decision. It's how you stop reacting to demand and start designing it.

Insight

to uncover the shared traits and contexts of your best fit users. Then we turn that understanding into a strategic operating lens that marketing, sales, and product all align around. It becomes the backbone of your targeting, messaging, and prioritization. The result is focus, fewer distractions, cleaner decisions, and faster growth driven by the right customers. If you're done guessing who your best customers are, we'll help you define your ICP so growth finally compounds where it should.

How Velocity Approaches It

We help companies build clarity around who they're truly built for. Velocity starts by analyzing your customer base, identifying where retention, margin, and advocacy are strongest. We combine data patterns with qualitative