We don't have a clear North Star metric

Problem

If you don't have a clear North Star metric, you lose the ability to make confident tradeoffs. The cost is not just reporting confusion. It is slow decisions, misaligned priorities, and growth bets that are impossible to prove or kill. As the business scales, the gaps compound: new events get added ad hoc, dashboards diverge, and accountability disappears because no one trusts the source. You end up optimizing what is measurable, not what is meaningful, which quietly pushes spend and effort into the wrong places. By the time the problem is obvious, it has already taxed every team that depends on the signal.

Insight

Not having a North Star metric isn't a data problem, it's a focus problem. Most companies confuse dashboards with direction. They collect metrics instead of defining meaning. The real issue is that few teams take the time to ask which outcome best reflects customer and business value at the same time. A North Star isn't just a KPI, it's a compass that connects how value is created, delivered, and sustained. When it's missing, teams drift into vanity metrics or local optimizations that look productive but don't compound. The right metric aligns everyone around impact, not activity, one number that links marketing's inputs, product's outputs, and the company's growth story into a single system of truth.

How Velocity Approaches It

We help companies find and operationalize their true North Star. Velocity starts by dissecting how your business grows, what drives acquisition, engagement, and retention, then identifies the metric that reflects real progress across all three. We align marketing, product, and data around that metric, rebuild reporting to support it, and design decision loops that turn it into a daily driver, not a quarterly slide. The result is clarity and accountability at every level. Teams stop optimizing in isolation and start building toward a shared, measurable outcome. If you're ready to align effort with impact, we'll help you define the metric that keeps everyone moving in the same direction.