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Everyone uses data differently
When teams calculate the same metric in different ways, every meeting becomes an argument about numbers. Write one shared definition for each key metric, publish it, and build every report from the same source.
Everyone uses data differently
Problem
Marketing, product and finance each have their own version of the same number.
Conversion rate means one thing in marketing's report and something else in product's. Active users are counted three ways. Meetings spend more time reconciling numbers than deciding anything.
Each team trusts its own data and doubts everyone else's.
Insight
The problem is definitions, not data.
Teams usually use different numbers because nobody wrote down how each metric should be calculated, or from which source. Each team filled the gap its own way.
One published definition per metric, applied in every report, ends most of the arguments.
How we approach it
We give your company one definition for every key metric.
- We list the metrics that matter and how each team currently calculates them.
- We agree one definition and one source for each, with the teams involved.
- We publish the definitions and rebuild reports to use them.
Meetings start from agreed numbers and move straight to decisions.
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