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We don't know how to localize effectively

By
Mukund Kabra

Localization works when it goes beyond translation to local language, proof, payment and channels. Test the market with localized messaging first, measure conversion against your default, and scale what wins.

Category:
Localization
Reading time:
2
min read
Published on:
October 24, 2026
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Localization
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We don't know how to localize effectively

We don't know how to localize effectively

Problem

You translated the website. Results in the new market are still weak.

Copy was translated word for word, but the examples, offers, payment options and channels stayed the same as at home. Local buyers can tell the brand was not built for them.

Conversion trails your home market, and nobody is sure why.

Insight

Localization is about fit, not words.

Buyers respond to their own language, local examples, familiar payment methods and the channels they actually use. Sometimes a different language works better even within one country.

Testing localized versions against your default shows which changes really matter.

How we approach it

We localize what moves conversion, and test it.

  1. We research how buyers in the market search, pay and decide.
  2. We adapt language, offers, proof and channels, not just text.
  3. We test localized versions against the default and roll out the winners.

Each market gets an experience that feels local, backed by results.

Tags:  
Growth Operating Rhythm; Execution Cadence; Growth Governance; Strategy Alignment; Meeting Structure; Accountability Loops
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