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Our board keeps asking what's working, we don't know

By
Mukund Kabra

If you cannot tell the board what is working, your reporting shows activity instead of cause and effect. Report a small set of metrics that link actions to results, explain each change, and show what you will do next.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
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Measurement
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Our board keeps asking what's working, we don't know

Our board keeps asking what's working, we don't know

Problem

The board asks what is working. The answer is a long deck of charts.

Reports show traffic, leads, spend and dozens of other numbers, but not which actions caused which results. Board meetings turn into debates about the data.

Confidence in the growth plan drops each quarter.

Insight

Boards want cause and effect, not more charts.

A useful board report shows a few numbers, explains why each one moved, and states what the team will do about it. It connects actions to outcomes.

That needs reliable data underneath and a clear structure on top.

How we approach it

We give you a board report that answers the question.

  1. We pick the handful of metrics that best show the health of growth.
  2. We make sure the data behind them is reliable and agreed with finance.
  3. We structure each report as: what moved, why, and what we are doing next.

Board meetings move from questioning the numbers to deciding on them.

Tags:  
Marketing Roi Measurement; Attribution Modeling; Roi Reporting; Growth Accounting; Marketing Performance; Finance Alignment
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