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We have no structured user research
Research becomes useful when it is a routine with a clear question, not an occasional project. Set a regular rhythm of interviews and tests, store findings in one place, and tie each study to a decision.
We have no structured user research
Problem
Research happens once a year, if a big decision forces it.
When it does happen, it is a large project, the findings arrive months later in a long report, and few people read it. Day to day, decisions run on assumptions.
The team knows less about its users every year.
Insight
Small, regular research beats big, occasional studies.
Five interviews a month, aimed at a specific question, give the team a steady flow of evidence. Stored in one searchable place, the findings build up into real knowledge.
The key is tying every study to a decision someone has to make.
How we approach it
We make research a habit with a clear purpose.
- We set up a simple monthly rhythm of interviews and usability sessions.
- We start each study from a decision the team needs to make.
- We keep every finding in one shared, searchable place.
Decisions start citing what users said, not what the team assumed.
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