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We don't know which markets to expand to

By
Mukund Kabra

The right next market is the one with real demand, reachable buyers and a manageable cost to enter, not the biggest one on paper. Score candidate markets on those factors with real data, then test the top one before committing.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
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Measurement
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We don't know which markets to expand to

We don't know which markets to expand to

Problem

Every quarter someone suggests a new country. Nobody knows which one is right.

Choices are driven by market size reports, a contact in the region or what a competitor did. Nobody has compared the options on demand, competition and cost to reach customers.

A wrong pick costs a year and a lot of money.

Insight

Market size on paper is not the same as reachable demand.

The best next market has people already searching for what you offer, channels you can reach them through at a sensible cost, and few strong local competitors. Those can be measured before you enter.

A small test then confirms the choice with real numbers.

How we approach it

We choose your next market on evidence.

  1. We score candidate markets on search demand, competition, channel costs and regulation.
  2. We size the realistic opportunity for the top few.
  3. We run a small test in the leading market before a full launch.

You expand where the numbers say you can win.

Tags:  
Growth Model Design; Growth Loops; System Mapping; input-output Model; North Star Metric; Leverage Points
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