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We've lost our startup speed

By
Mukund Kabra

Startups are fast because small teams own a clear goal and can act without waiting on others. Recreate that with small cross-functional teams, each owning one metric and the tools to move it.

Category:
Experimentation
Reading time:
2
min read
Published on:
October 24, 2026
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We've lost our startup speed

We've lost our startup speed

Problem

You used to ship in days. Now it takes months.

Work passes between departments, each with its own queue and priorities. A simple growth idea needs time from marketing, product, engineering and data, and nobody owns the whole thing.

Hand-offs have replaced momentum.

Insight

Speed comes from ownership, not from working harder.

Early on, a few people owned every problem from start to finish. As companies grow, work gets split by function, and every handoff adds delay.

Small teams that own a goal end to end bring that speed back.

How we approach it

We rebuild speed around small teams that own outcomes.

  1. We pick one or two growth goals and form a small team around each.
  2. We give each team the skills and access to move its number without waiting on others.
  3. We review progress weekly and expand the model where it works.

Work moves at startup pace again, inside a larger company.

Tags:  
Testing Framework For Growth; A/B Testing; Experiment Design; Growth Experimentation; Learning Loops; data-driven Testing
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