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We're not scrappy anymore

By
Mukund Kabra

Teams lose their scrappiness when every small bet goes through the same process as a big one. Set aside a small budget and team for cheap, fast experiments with lighter rules, and let results decide what scales.

Category:
Measurement
Reading time:
2
min read
Published on:
October 24, 2026
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We're not scrappy anymore

We're not scrappy anymore

Problem

The early days were messy, fast and full of clever shortcuts. Now everything is a project.

The team has grown and so have the processes. A small idea now needs a brief, a budget line and several meetings. The resourceful moves that got you started no longer happen.

The company is more organized and less inventive.

Insight

Big bets need process. Small bets need freedom.

Most early growth came from cheap experiments: a partnership tried on a handshake, a manual outreach push, a quick landing page. Applying full process to those kills them.

Separate lanes for small and big bets keep both.

How we approach it

We create a lane for scrappy experiments inside a grown-up company.

  1. We set a small budget and a few people for fast, low-risk experiments.
  2. We agree light rules for that lane: size limits, speed targets and a weekly review.
  3. We scale the experiments that work into the normal process.

You keep the discipline and get the resourcefulness back.

Tags:  
Acquisition Funnel Optimization; Journey Simplification; Conversion Optimization; Growth Ux; Funnel Analytics; User Activation
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