Our growth is stuck in one vertical

Problem

Growth is happening, but it is trapped in one vertical. You have product market fit in a specific segment, and every new deal looks like a variation of the same customer type. When you try new industries, conversion drops, sales cycles stretch, and the team retreats back to what is familiar. The result is a ceiling. You keep improving inside the current niche, but the business cannot unlock the next wave of demand.

Insight

Being stuck in one vertical is rarely a sales problem, it is usually a positioning and acquisition problem. The playbook that worked in the first segment is tuned to a specific set of pains, proof points, and buying triggers. New verticals require different language, different trust anchors, and often different onboarding or packaging. If you go to market with the same story, you attract the wrong leads or fail to build confidence. The other trap is measurement: teams do not define what success looks like in a new vertical early, so they misread signals and abandon good markets too soon.

How Velocity Approaches It

Velocity helps you expand with discipline. We start by mapping adjacent verticals based on pain intensity, willingness to pay, and ability to reach decision makers. Then we adapt the narrative, proof, and funnel for each target, and design a test plan that validates demand before you scale effort. We set leading indicators for each expansion motion, so you can invest based on evidence, not hope. If your growth is capped by one vertical, we will help you find the next market and earn it methodically.