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Our OKRs don't drive real action

By
Mukund Kabra

OKRs fail when objectives are vague, key results measure activity and nobody checks them until the quarter ends. Use a few outcome-based key results, link each to specific work, and review progress every week.

Category:
Execution
Reading time:
2
min read
Published on:
October 24, 2026
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Our OKRs don't drive real action

Our OKRs don't drive real action

Problem

OKRs are written every quarter and forgotten by week three.

Objectives are broad, key results are lists of tasks, and progress is only checked at the end. Daily work carries on as it would have anyway.

The process takes time and changes nothing.

Insight

OKRs work when they change weekly priorities.

Good key results measure outcomes, not activity: a conversion rate, not number of pages launched. Each one should be clearly linked to the work meant to move it.

Weekly check-ins keep them in front of the team when choices are being made.

How we approach it

We make your OKRs part of how the team works each week.

  1. We rewrite key results around measurable outcomes.
  2. We link each key result to the specific work meant to move it.
  3. We set a short weekly check-in that reviews progress and changes priorities when needed.

Your OKRs start deciding what the team does.

Tags:  
Effectiveness Over Activity; Focus Framework; Priority Pruning; Compounding Cadence; Aligned Metrics; cross-functional Focus
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