We're burning cash without a clear path to payback

Problem

We're burning cash without a clear path to payback is rarely the real problem. The real problem is what it does to decisions. You lose the ability to make confident tradeoffs. You end up optimizing what is measurable, not what is meaningful, which quietly pushes spend and effort into the wrong places. Teams start debating numbers instead of customers, and every meeting becomes a negotiation over definitions, filters, and time windows. As the business scales, the gaps compound: new events get added ad hoc, dashboards diverge, and accountability disappears because no one trusts the source. By the time the problem is obvious, it has already taxed every team that depends on the signal.

Insight

Cash burn without payback isn't always a spending problem, it's a model problem. Most growth teams optimize for movement, not efficiency. They chase acquisition metrics without a clear link to lifetime value or margin. Retention gets treated as a product issue, not a profitability one. The result is a growth loop that leaks more than it compounds. The deeper issue is that the company isn't operating with a shared definition of payback. Marketing, finance, and product all measure success differently, so no one sees the full picture of how growth investments return over time. You can't control burn until you understand your true unit economics.

How Velocity Approaches It

We help companies rebuild the connection between growth and payback. Velocity starts by mapping your entire growth engine, from acquisition costs to retention behavior, and quantifying where profit is created or lost. We unify marketing and finance metrics so CAC, LTV, and margin are part of the same conversation, not separate reports. Then we redesign your investment model around payback time, not just topline growth. The result is clarity on which channels, products, and segments actually generate sustainable returns. You stop spending to grow and start growing because the spend makes sense. If you're ready to turn burn into discipline, we'll help you build a growth model that pays for itself.